Authenticity Sells: Why Real Connection Helps Professionals Get Picked
Authenticity builds trust before clients choose you.
How Does Authenticity Help You Grow a Business?
Authenticity helps professionals grow because people do not just buy services. They choose people they trust.
In a crowded market, clients compare more than credentials, prices, and websites. They look for signs that you are real, clear, consistent, and safe to work with. That is where authenticity becomes a business advantage.
Alyce Dillon’s message is simple: authenticity sells. Not because it is a sales trick, but because genuine connection lowers doubt. When clients feel that you believe in your work, understand their needs, and communicate honestly, they are more likely to move from interested to ready.
Why Authenticity Builds Client Trust
Trust is the bridge between being found and being picked. A client may discover you through search, social media, a referral, or your website. But discovery is not the same as selection.
Authenticity helps close that gap.
When your content, conversations, and services reflect who you really are, clients sense alignment. They are not just hearing a pitch. They are seeing evidence of your values.
For professional service providers, this matters deeply. Whether you are focused on lawyer social media marketing, law firm content marketing, coaching, counseling, consulting, or another trust-based service, your audience wants confidence before they contact you.
Authenticity gives them that confidence.
The Be-Picked Lesson: Real Beats Perfect
Many professionals try to sound polished, impressive, or overly formal. But perfect often feels distant.
Real feels safer.
That does not mean being careless or unprofessional. It means showing your point of view, explaining what you believe, and communicating in a way that feels human.
A strong digital marketing strategy for professionals should not hide the person behind the service. It should reveal the qualities that help clients trust you.
Your content should answer three silent client questions:
Do you understand my problem?
Do you know how to help?
Do I trust you enough to take the next step?
How Intuition Supports Better Business Decisions
Alyce also emphasizes intuition. In business, intuition often means paying attention to subtle signals.
Is the client confused?
Are they hesitant?
Do they need more clarity before moving forward?
Strong professionals listen actively and adjust. They do not just present information. They notice what the client needs in the moment.
That kind of responsiveness creates credibility. It shows that you are not just selling. You are serving.
How to Show Authenticity Online
Start with your content. Write and speak in your real voice. Share your values. Explain your process. Address client fears directly.
Use your website, LinkedIn, Google Business Profile, videos, and blog posts to build a consistent trust signal. This is especially important for law firm internet marketing services, lawyer content marketing site SEO, and other professional credibility strategies.
Authenticity should not be random. It should be consistent.
That is how you build a reputation that compounds.
Final Takeaway
Authenticity is not the opposite of strategy. It is the foundation of a better strategy.
When people trust what they see, they are more likely to believe what you say. And when they believe what you say, they are more likely to pick you.
Frequently Asked Questions
Why does authenticity matter in business?
Authenticity builds trust, reduces doubt, and helps clients feel safer choosing you over another provider.
How can professionals show authenticity online?
Use clear content, real stories, direct answers, and a consistent point of view across your website, LinkedIn, Google, and video platforms.
Is authenticity a marketing strategy?
Yes. Authenticity helps turn visibility into trust, and trust is what moves people from finding you to choosing you.
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Andrew Colsky (00:13)
Welcome to Be Picked. This is the podcast where we talk with professional service providers, mostly on the smaller end, who are trying to build their businesses and trying to find more clients. We talk about all the ways that you can do that and the things that are necessary in order to help you be successful in that field. My name is Andrew Colsky. I'm one of you. I've done it myself, and that's why I'm talking about it. I talk from experience, not from reading about it.
And today we have a guest, her name is Alyce Dylan. She is an author, intuitive counselor, Reiki master, and a long time successful business owner. And I know you're going to enjoy hearing her talk about how she built her successful business because it's a formula for you. So Alyce, welcome to the show.
Alyce Dylan (01:01)
Thank you, Andrew, thank you very much for that intro.
Andrew Colsky (01:05)
Well, we're glad to have you. You and I had an opportunity to talk a little bit before we started the show and you were so spot on to a lot of the messages that we talk about here. So I'm going to start off by just opening the floor to you. I know that you have had a very successful business and I'd love for you to share with the audience at the end of the day, what is it that you learned, the lessons learned that helped you be successful.
and that anyone else needs to know in order for them to be successful in building their own.
Alyce Dylan (01:38)
And I think the summation of that,
Andrew Colsky (01:39)
Thank
Alyce Dylan (01:40)
and I'll go into the details, the summation of that is that authenticity sells.
You know, I recently had an opportunity to look at this whole marketing and sales issue regarding my book. you know, once you publish a book, everybody wants to put you into this marketing niche and go and market there and do that. And it got all so crazy and noisy. And then I remembered what it was that made me successful in the first place. It wasn't because I was a marketing guru or because I did a whole bunch of courses.
It was because I only worked with product that I truly believe in. That I could authentically go out to people and say, in this exchange I'm bringing my best truth and I'm coming to you with that. And people knew. I was hugely successful in my field as a very young woman.
And to the point that I had to lie about my age often because people wouldn't believe that my business was run by a 21 year old. I had to, 25 at least. So because I was hugely successful, nowadays that's not such
an anomaly. But back then it was. And it was really just, and I did that backwards. Most indigos, which are spiritually perceptive,
people who are born spiritually perceptive, we live backwards.
We find something that's true for us and we stick to it and we only learn in retrospect why it was a good thing. So when I started out, got launched into the world of business and I intuitively found my way around to a product I really believed into, an industry I really cared about, which was providing alternative healthcare to people. So they could go to normal doctors or they could go to alternative.
of
chiropractors and such. And I truly
Andrew Colsky (03:48)
Mm-hmm.
Alyce Dylan (03:49)
believed in that. I wanted people to have options. And so I just went out with a passion and people respond to that. To the point where the heads of companies that I was selling to...
They would sit me down and say, what's your secret formula? What is it that you do? And I really had to think about it. What do I do? And really it was just a matter, when I broke it down, of being authentic, not being willing to compromise myself, truly believing in what I was doing, and people respond to that.
And when I'm sitting
Andrew Colsky (04:31)
Right.
Alyce Dylan (04:32)
with someone, I'm never...
And it's the path that's really led me to doing intuitive counseling because when I'm sitting with you or Joe Smith or whoever, I'm truly focused there. I'm truly looking at you. I'm hearing you. I'm understanding what you need and seeing if what I have fits that. And if it doesn't, I'll truly say, I don't have anything for you, but I can try.
and find something. So never overselling, never miss-selling, never building a false relationship with someone. And that truth
Andrew Colsky (05:16)
Mm-hmm.
Alyce Dylan (05:17)
has really seen, first of all, it's a lovely way to live because you never regret. You never hear that someone's on the phone and think, my word, it's him. It's also,
so much simpler, easier and effortless to tell the truth. It just is. Holding
Andrew Colsky (05:41)
Right.
Alyce Dylan (05:42)
a lie up all the time is exhausting. It's exhausting. So I fortunately never did that. I remember once I was
in the Institute of Marketing Management. I was sitting in their foyer waiting to go in and present something to them. They'd asked me to come and do something.
and I picked up a book, magazine, and in it there was an article that said that I think the headline was, why your sales agents have a shelf life of five years. And I was in year eight. So I
Andrew Colsky (06:18)
Wow.
Alyce Dylan (06:19)
thought, what are you talking about? You know, and the real truth is it's true. If you stick to what you know, if you really research your market,
and you connect with people on an honest level.
then everybody will be happy. And if you don't have
Andrew Colsky (06:38)
Right.
Alyce Dylan (06:39)
something for someone, you just say you don't, you know? Now,
Andrew Colsky (06:42)
Thank
Alyce Dylan (06:43)
the people who are really good at this, and I built up a bank of 800 sales agents in my time, and I found that the people who were best at sales were indigos, which are people who were born with spiritual perception. So as a child, they knew things.
like they knew granny was wanting to say something or they knew that someone in the room was a bad guy or they knew so they had enhanced intuition or clairvoyance or clairordians one of those and as indigos
We learn early, first of all, if we have five cents parents or we have a five cents environment, we learn to keep quiet about what we're seeing because it's not generally acceptable by five cents people. But then when we come into the work world, that intuition can really work for us. We really know
Andrew Colsky (07:44)
Great.
Alyce Dylan (07:45)
that this deal is going to work or this isn't going to work.
So I think the spiritually perceptive and I think it's one of the reasons 10 years ago there was a study done on how CEOs of companies were starting to meditate like out of the blue everyone was meditating and there we go it's about connecting once you start a meditation regime which is what Reiki really is so once you start meditating regularly you will enhance your intuition
And your intuition will guide you. It sometimes will color outside the lines a bit. I'll give you an
Andrew Colsky (08:28)
Thank
Alyce Dylan (08:28)
example. My PA in my business, she would come to me in the morning with the daily meetings. Today you're going to see so and so at 10 and so and so's coming. And I'd look at her and I'd say, the two o'clock's not going to come.
Fortunately, she knew me well enough to know that I was right. I was always on
Andrew Colsky (08:53)
Yeah.
Alyce Dylan (08:55)
with that. But of course, we'd wait for them to cancel before we scheduled something else. But still, it's just being in touch with your intuition.
A lot
Andrew Colsky (09:06)
Right.
Alyce Dylan (09:06)
of indigos turn out to be really successful business people. And when I say indigos, there's a litany of labels that apply. From empath to intuitive to highly sensitive people. ADHD is one that we've had thrown at us. Now we're neurodivergent. And there's a lot of history that I go into in my book, which if I can just do the book quickly, alone in
Andrew Colsky (09:33)
Sure.
Alyce Dylan (09:33)
a sea of normal.
Andrew Colsky (09:38)
Perfect.
Alyce Dylan (09:36)
the book and I
go into all of that there but all of us have within us the capacity to enhance our lives everywhere in every forum and one of the things that really feels true for me is our first job is always to craft our product so
If I'm going to craft my product as an author, I'm going to be the best author I can be. I'm going to be up to, I'm going to check myself, I'm going to check my facts, I'm going to be available to my readers. I'm going to be the best product I can be.
and then trust the process in getting that out there, you know, knowing
Andrew Colsky (10:27)
Right.
Alyce Dylan (10:28)
that I can arrive authentically and be authentic and that people will respond to that.
Andrew Colsky (10:36)
Right.
Alyce Dylan (10:37)
I really know from my own success that authenticity beats everything. When you don't have
Andrew Colsky (10:45)
Right.
Alyce Dylan (10:46)
to put on a mask every day, when you don't feel like you're having to fake it, people respond to that. And so, yeah,
Andrew Colsky (10:57)
limit.
Alyce Dylan (10:57)
would be my first absolute for anybody, five cents or, you know, six cents, is...
Andrew Colsky (11:04)
Right.
Alyce Dylan (11:05)
to craft your product and then be confident in your product and then show up. Just show up entirely in a moment and people will respond to that.
Andrew Colsky (11:18)
Let me stop you there for a second because I want to get some clarification on one point.
Alyce Dylan (11:23)
Yes.
Andrew Colsky (11:25)
People who listen to this show have probably heard me talk about my upcoming book. One of the things that I say that is important in that book and also important in the whole reason that I do this podcast and my business and everything related to this is because at the end of the day, people, meaning the potential clients, are searching for comfort.
in order for them to obtain that comfort they need to find someone that they trust that they believe in that they feel understands them etc all the things that you're saying but here's my question when you talk about being authentic when you talk about believing
in the product which in the case of an attorney a doctor a mental health counselor chiropractor whatever it may be that the professional is the product in a way
Alyce Dylan (12:14)
Thanks.
Andrew Colsky (12:15)
here's the question
If someone is listening to this and they're thinking to themselves, okay, I got to be authentic. I've got to believe in myself. And they come across in terms of, that means I got to tell people that I went to a good school, that I worked really hard, that I got good grades, that
Alyce Dylan (12:34)
You
Andrew Colsky (12:35)
do well in the work that I do. That's not exactly what you are referring to, is it? And my question
Alyce Dylan (12:45)
No.
Andrew Colsky (12:46)
then is,
Can you help clarify that? So if someone's listening to you and coming at it with that mindset, what is it that you would have to say to them to help them kind of better understand what you're saying?
Alyce Dylan (13:00)
Absolutely. well, it's best to reference your own experience. So, let's say you're walking along the road and or you walk into a building and you're meeting Joe Bloggs and Joe Bloggs behind him has a wall of certificates, but he barely looks at you, ushers you into a room. He's rude. He doesn't say much.
He assumes everything, he doesn't hear you out and it doesn't matter how many qualifications he has. It doesn't matter how shiny his backup is. If you don't feel him, if you as a person don't feel seen and heard by him, it's not going to be a comfortable experience.
Andrew Colsky (13:57)
Mm-hmm.
Alyce Dylan (13:57)
And so even
a five-sensed person who's not empathic could sit down and get the person, so why are you here? Tell me your story. What is it I can do for you? Really hear you and then implement a solution and somebody at least feels heard.
Andrew Colsky (14:19)
Right, right. You know, and with that.
Alyce Dylan (14:21)
Anyone can
do that. Yeah.
Andrew Colsky (14:24)
Yeah, and I didn't mean to cut you off there, but I did want
Alyce Dylan (14:26)
vote.
Andrew Colsky (14:26)
to say with that as you're talking about it, I'm thinking to myself, perhaps one easy way for people to understand whether they are accomplishing that or not is if their intention is to impress the other person how well qualified they are, that is the opposite from what we're saying, which is
your intention should be to understand where your client or potential client is coming from in terms of their pain points,
their story, their desires. So it should be more asking questions than making statements about yourself because it's two different points.
Alyce Dylan (15:09)
In fact,
absolutely and in fact in my sales training I always used to have a three-step process. I used to tell all my sales agents that in every meeting they should identify three things. The primary, secondary and tertiary need. So somebody's primary need is going to be the thing that you see when you walk into, if you're going to them.
It's the thing that you see when you walk into their office. And a lot of the time, they're going to be busy. They're busy, busy. They're busy. They're doing this, answering that phone, reshuffling papers. And so they're trying to show you, my primary need is I'm busy. I need you to do whatever you're going to do in this tiny piece of time. And then once you address that,
and you say I can see that you're really busy and you've probably crunched today. So would you like me to break my visit down into the shortest possible explanation? they'll, okay, you've addressed a need, you've observed me, you've addressed something. And secondary need will be something like the picture of their family on their desk, or their story, or their problem.
or secondary need is more intimate but it's on display somewhere and if you see it and address it now you've already stepped closer to their feeling now seen they're feeling heard and then tertiary need is somehow related to why ever you're there whatever
it is that they need that you could possibly address or not, you know, an identification of that. But that entire process...
really comes down to, and this is why I say that Indigo's or Spiritually Perceptive really do very, well in marketing because we can walk into a room, we can pick up how this person's feeling today, we can pick up where they are in their life, we can address all of that and really, and if they're coming to me as an intuitive counselor,
Andrew Colsky (17:31)
Yep.
Alyce Dylan (17:32)
obviously somebody walks in to my office and I counsel a lot of business
Andrew Colsky (17:36)
Thank
Alyce Dylan (17:38)
and they'll walk in and they'll if it's their first time they're always going to be uncomfortable like is this woo woo what am I doing here is that I've been told I should come but am I going to be alright
and if you see that and address it immediately so if you see them walk in the door and say I promise you I've got no cannabis incense burning
Andrew Colsky (18:04)
Hahaha
Alyce Dylan (18:05)
Everything's good. You're safe. I'll leave the door open if you want to run away. I won't stop you. You make them laugh. You make them feel comfortable. And they immediately feel seen. They feel addressed. And from there you can start to build that relationship. But I never have a plan with any client. Whether I'm online or anywhere else.
I never have an agenda because that's one
Andrew Colsky (18:36)
Mm-hmm.
Alyce Dylan (18:37)
of the first ways that people can tell that you're not authentic. if you're constantly referencing something, okay, so the next question, I mean,
Andrew Colsky (18:49)
Right.
Alyce Dylan (18:49)
you know, you've got to just come from what they call shoot from the hip.
Andrew Colsky (18:55)
Mm-hmm.
Alyce Dylan (18:55)
You've got
to be coming at someone with your genuine self and saying, how can I help you? Let's see if I can. And I promise if I can't, we'll have had a cup of tea and exchanged a pleasantry or two. know, so
Andrew Colsky (19:12)
Right.
Alyce Dylan (19:14)
always leave that open.
I think sometimes, even with all professional services, it's always a good option to put on the table. You know, tell me what it is, let me see if I can help, and if I can't, I will make sure that you've got access to something else that could help. You know, I will
Andrew Colsky (19:38)
Right.
Alyce Dylan (19:39)
try and facilitate that. So always make it that I'm not always the right fit for everybody.
Sometimes what you need is something more than what I do or it's different to what I do. So, and I think any professional, whether it's a small business person or there's, leaving that gap really is refreshing for people. Look, let's be honest. The world is tired of words and fluff.
We are tired, the whole world is tired of shiny. We're tired of having things shone up, you know, and promises broken and that kind of thing. It's so refreshing.
to be able to meet someone where they are and to say, is who I am, this is what I do, let's see if I can help you, and if I can't, I'll try and get you to someone who can. You know,
Andrew Colsky (20:46)
Right.
Alyce Dylan (20:47)
immediately, just that has already built for someone a level of comfort that they're not committing this next half hour or whatever it is of their time to a completely useless pursuit.
which is the fear they
walk in with. So you've addressed that
Andrew Colsky (21:04)
No,
Alyce Dylan (21:05)
now, you've put it aside, and then you can get to the product, which is the you, whatever it is that you're doing. So there we go.
Andrew Colsky (21:13)
Right. Well,
to play off of that, I'm thinking back for myself. When I was starting off trying to obtain clients and I come both as an attorney and a mental health professional and I learned the same lesson which was potential clients would come in and they
We're so glad to be sitting in front of someone and they couldn't wait to tell their story and approaching it as an attorney and even as a mental health practitioner or clinician, I'm looking for what's the issue here, how do we address the issue, what are the facts related to that issue, what's the key here. I would want to try to get to that but I learned you have to just
listen first because in that listening you're going to get about 80 maybe even 90 percent of irrelevant information to the issue but if you don't give the person an opportunity to tell their story to feel listened to they're not going to feel comfortable with you and when you let them tell their story you thought you needed X but you start to find out that my gosh
I learned about Y, Z, and A that I never even would have thought to look into, but the fact that I just listened. I know it takes time, and I know time is expensive and valuable, and you do have to learn to work with the people, but not in a way where you're cutting them off and telling them, just answer this question. Just answer that question, because you're missing out on the whole thing, and that is the quickest way to destroy any
possible connection between you
Alyce Dylan (23:12)
But now Andrew, I'm going to say to you that I suspect that you're an indigo adult. And there was another reason for you to need to give that time. Because I think you will find...
that if you look in retrospect, I know you're coming at it from an intellectual point of view and everything you're saying is correct, but I think also that when you sit and you modulate with someone, you sit and you harmonize with them, you will receive and interpret inspiration.
I can see that in you, that you'll be sitting with someone and your mind will be telling you, they checked this box and that box and that box. But there is also information that you're processing from your intuitive self
that's saying, hold on, they have this issue. They've not said it, but they have this issue. I bet.
you're also a really good BS detector. I bet you that while sitting, because I still have no idea why people do it, but I still have clients to this day who will come and sit with me and try to tell me nonsense, which I don't understand why you would go to a counselor and try and convince them of something that's not true. But me knowing that they're...
They're talking nonsense.
in a gentle and You know, we'll sit and we'll have tea and then I'll say that was a wonderful story now, can we get to the truth maybe can we start on
Andrew Colsky (24:59)
Yeah.
Alyce Dylan (25:00)
the truth and But it takes me, you know five ten minutes to listen and hear and modulate and then say okay either this is all nonsense or that piece is true and that piece is true, but the rest of it here is
nonsense and so I think for us as well as practitioners especially ones who are indigo adults or are spiritually perceptive we also need the time to tune in tune into them and once
Andrew Colsky (25:39)
Mm-hmm. Mm-hmm. Right.
Alyce Dylan (25:42)
once we tune into them
we can see, okay, that's where the real issue is, that's where the sensitivity lies, that's where we're going. So I think you're right. For
Andrew Colsky (25:54)
Yeah.
Alyce Dylan (25:54)
both them and us to give our best, that five, 10 minutes of real interaction, real communication, helps us to modulate to them and really find their wavelength and find their truth.
because once we hook into that we can really truly see where we can help which is really what all sorry this is the studio cat he
Andrew Colsky (26:25)
Done.
Alyce Dylan (26:25)
decided he was going to be a scarf for a moment that's
Andrew Colsky (26:30)
Hahaha.
Alyce Dylan (26:32)
really all that we're doing we're going I had a an image the other day of I was listening to some podcast
And someone was talking about old villages. And the old village where somebody, the baker made the bread. And it was gorgeous bread. was made from grain that was grown right there.
different people made different things. But it was all hand-produced. was genuine. And nobody had to market anything.
There was no marketing needed because everyone needed the products and the products turned up in response to need more than anything else. And that's all
Andrew Colsky (27:20)
Right.
Alyce Dylan (27:22)
we're doing. We need to get back to that. We need to get back to the idea that I, whatever I do, addresses a genuine need.
And then the only marketing
Andrew Colsky (27:33)
Right.
Alyce Dylan (27:34)
necessary is to make sure that my information is somewhere in the vicinity of someone in need. That's it. The product is good.
Andrew Colsky (27:43)
Yeah.
Alyce Dylan (27:46)
Everybody needs something and I have something that people need. And then you don't have
Andrew Colsky (27:51)
Right.
Alyce Dylan (27:52)
to put bells and whistles around it. You just authentically show up.
and be the good product that you are and serve needs. And if you genuinely serve those needs, people will respond. They need to feel seen and heard because that's, wow, that's so lacking. I mean, our entire, you talk about mental health. The speed of our environment created an entire industry. The mental health profession,
is mostly about people not listening to each other anymore. People don't hear
Andrew Colsky (28:29)
Ha ha.
Alyce Dylan (28:30)
each other, they don't listen to each other. And so most of our profession is generated by people being at such a pace and not hearing each other. So in every possible human interaction, that's almost a given need. Whoever you meet, everyone...
wants to be heard. Even the receptionist at the office that you go to to meet the person, even the driver of the person who brings the person, if you can just address everyone, see them truly and acknowledge them, you're a step ahead already.
Andrew Colsky (29:18)
Yeah, I really appreciate that. In my language for myself, what I have broken that down into is the understanding that people start off with something coming from a place of fear because they've got a legal problem, they've got a potential medical problem, they have whatever and there's this fear that they need to have addressed.
when they come in and they talk with you and you talk about you know them being fully honest and so on and so forth it's hard for people to come in especially to a stranger and right from the beginning admit their fears admit their concerns so they they don't want to they need to test the waters and they need to see your responses and they need you to show them that you have empathy that you're not going to be
beating up on them when they tell you that, I didn't actually stop at the stop sign. was kind of looking at a text when I hit that other car, but
Alyce Dylan (30:24)
Thank
Andrew Colsky (30:24)
they come in with the other guy hit me. I wasn't doing anything wrong. I stopped at the stop sign. you know, giving them that signal that you're listening, that you're understanding, and that you're able to respond empathically, then they open up. Then you can start getting to the
the factual side of things, whether you're wearing a lawyer's hat, whether you're wearing a clinician's hat, whatever it is, it's all the same.
Alyce Dylan (30:53)
And I think I've had enough experiences of judgmental service providers.
that I also truly believe that creating a space of non-judgment, it's difficult. Especially for younger people. I find people in their 20s, you know, when we emerge from teenagehood, where everything is black and white, and in our 20s we're still trying to pigeonhole a lot of things. And so judgment kind of comes along with that. But if you can temper
Andrew Colsky (31:24)
Yeah.
Alyce Dylan (31:26)
that, if you can really try and say,
Everybody's doing the best they know how with the knowledge they have and and really come at people like that and not judge that you know It's it especially in the clinician space it can be tough when people come to you to Try and figure out how to stop beating their wife. It's it's a tough show. It's tough because
There is a possible judgment call there, you know,
Andrew Colsky (32:01)
Yeah.
Alyce Dylan (32:02)
and so we have to have a broader space where we're
Andrew Colsky (32:05)
Right.
Alyce Dylan (32:07)
not being judgmental. And I think a lot of people try to address that with clinical coldness, and I've never found that to work.
Andrew Colsky (32:18)
Right.
Alyce Dylan (32:20)
You've really got to, and if you can't find that space of non-judgment, then you're not the person for them.
then you're not
Andrew Colsky (32:27)
Right.
Alyce Dylan (32:28)
the practitioner for them, you know? And the same would be true in the legal space. I can't imagine...
you know someone coming to you and saying yes I just murdered my whole family and they looked at me funny and now I want you to defend me that's a tough one is how do attorneys do that and if you can if you can find that space of non-judgment if you can find that authentic place that says everybody deserves to be represented then go for it then that's what but if you can't be honest you know be
authentic about it and say I'm not the person for you but I'll find you someone who
Andrew Colsky (33:11)
right.
Alyce Dylan (33:12)
is. know, for
Andrew Colsky (33:14)
Right.
Alyce Dylan (33:14)
myself I think when we get our first grey hairs or whatever it is we kind of come to a place where we drop the judgement simply because we know everyone's doing the best they can and even then there's still sometimes space but to allow people to feel free.
to tell you and sometimes It will take a client three or four sessions before they confess to Something they could have told you in the beginning
But if you are intuitive, you'll already know it. whenever I pick up on one of those, I write it in my notes, not for myself. But so that when the client does eventually confess, I can show them that meeting one, I knew that.
Andrew Colsky (34:08)
Right, right.
Alyce Dylan (34:09)
And this has been your struggle,
not mine. And I've always been OK with that. And again, that's about building relationship. It's about building trust. It's about
Andrew Colsky (34:20)
Right.
Alyce Dylan (34:21)
making sure that people know they're safe with you in a world that is increasingly unsafe in so many
Andrew Colsky (34:29)
Yes.
Alyce Dylan (34:29)
ways. Just the knowing that they are safe here in this space, at least. That's gold.
Andrew Colsky (34:36)
Right.
Alyce Dylan (34:39)
And I think
Andrew Colsky (34:39)
Yeah.
Alyce Dylan (34:40)
if you just achieve those two, be authentic, tell the truth, create safe space. I think you've already got the best foundation for everything.
Andrew Colsky (34:53)
Right.
Well, I think you're you're spot on with all that. you know, we are unfortunately out of time for today's podcast. But I
Alyce Dylan (35:02)
Okay.
Andrew Colsky (35:03)
want to remind everybody that Alyce book is called Alone in a Sea of Normal. And my book is called Left of Trust. It is not out yet, but you can go to my website to look at pre-ordering. Alyce, do you have a website that people could go to?
Alyce Dylan (35:22)
the best place is to go to either Books2Read or Amazon.
because that will take you to all the, you know, some people like ebooks, some people like printed. So Amazon is great. Alyce, people always get my name wrong. It's A-L-Y. You've spelt it right there. So don't try and look up Alyce like is in Alyce in Wonderland. You won't find the book. So Loan in a Sea of Normal on Amazon or Bookstereed. It'll give you links to everywhere that it's available. And then I
Andrew Colsky (35:54)
rate.
Alyce Dylan (35:54)
have a podcast as
well on on YouTube called Ask Alyce it's just me it's just me mouthing off every couple of days just discussing
Andrew Colsky (36:05)
Wonderful.
Alyce Dylan (36:06)
universe and everything
Andrew Colsky (36:08)
Wonderful. Well, thank you for
sharing that. For those of you who are listening, I hope you're taking something valuable away from today's podcast and you can use it to help build your own business. have all of our podcasts and we have blog articles and all sorts of information available at www.bpict.com. You can learn about everything we talk about here and more.
So we'll see you there and we'll see you on the next episode of Be Picked. Thank you for joining us. Thank you,