Insights on How Clients Choose

Articles on Credibility, Trust,
and Getting Chosen

A collection of insights on how clients evaluate their options, what builds trust, and why some professionals are chosen while others are overlooked.

Explore the ideas behind credibility, and how to make your expertise clear before the first conversation.

Credibility and Trust

Featured
Google's AI Now Answers When People Search Your Business Name: What to Do About It This Week
Google's AI Now Answers When People Search Your Business Name: What to Do About It This Week

Google's AI Overviews now appear on most brand-name searches, AI shopping answers favor big stores, and Google wants every piece of AI-written content fact-checked. Here is what to do.

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Law Firm AI Visibility Starts With Trust Signals

Andrew Colsky, JD, LPC, and Stephan Bajaio unpack the visibility mistakes that keep great professionals invisible online, and the clarity that fixes them.

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Lawyer Podcasting: Build Trust and Attract More Clients
Lawyer Podcasting: Build Trust and Attract More Clients

Andrew Colsky, JD, LPC, explains how lawyers can use podcasting to build trust, establish authority, improve AI search visibility, and become the obvious choice for prospective clients.

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The Hidden LinkedIn Strategy: Find Referrers, Not Competitors
The Hidden LinkedIn Strategy: Find Referrers, Not Competitors

Learn how lawyers can use LinkedIn more strategically to build credibility, find referral partners, improve their profiles, and create better business opportunities.

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Content and Authority

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Why User-Generated Content Is One of the Most Powerful Marketing Tools for Professional Service Providers
Why User-Generated Content Is One of the Most Powerful Marketing Tools for Professional Service Providers

Andrew Colsky helps you learn how reviews, testimonials, client stories, and user-generated content can build trust, improve AI visibility, and help professional service providers attract more clients.

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How Lawyers Become Easier for AI to Recommend

Your clients already tell you what to write about. Their reviews, questions and feedback can become the content that builds trust with people and with AI.

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Is SEO Dead? I Asked ChatGPT and Claude
Is SEO Dead? I Asked ChatGPT and Claude

I asked ChatGPT and Claude the same question about how AI recommends businesses. Both say SEO isn’t dead, but it’s no longer enough. Read their answers.

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How to Build Authority for AI Search: Adrian Nikolov on the Future of SEO, GEO, and Getting Picked
How to Build Authority for AI Search: Adrian Nikolov on the Future of SEO, GEO, and Getting Picked

Learn why authority, topical expertise, and entity optimization are replacing traditional SEO. Discover practical strategies to help your professional services business get found, and get picked, in the AI era.

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Getting Clients

Featured
AI Overviews Now Appear on Nearly Every Buyer Search: What Changed in AI Search This Week
AI Overviews Now Appear on Nearly Every Buyer Search: What Changed in AI Search This Week

AI Overviews now show on most buying searches, ChatGPT is getting help finding new pages, and some ranking data has been unreliable. Here is what changed and what to do about it.

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AI Search for Law Firms: Beyond Traditional SEO
AI Search for Law Firms: Beyond Traditional SEO

Discover how law firms can improve AI search visibility through focused content, updated articles, video, and credible evidence of legal expertise.

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AI Is Naming Brands Without Linking to Them: What Changed in AI Search This Week
AI Is Naming Brands Without Linking to Them: What Changed in AI Search This Week

Google is moving links higher in AI answers, ChatGPT is citing original sources, and new research shows being mentioned is not the same as being cited. Here is what to do about it.

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How Accountants Can Use AI to Build Authority Instead of Becoming Obsolete
How Accountants Can Use AI to Build Authority Instead of Becoming Obsolete

Andrew Colsky helps you discover how accountants can use AI to strengthen their expertise, create better content, and stand out in an increasingly competitive marketplace. Learn why embracing AI is becoming essential for long-term success.

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From the Podcast

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