Lawyer Content Marketing That Builds Trust
In the digital age, content marketing is a crucial tool for professional service providers seeking to grow their practice. In this episode of Be Picked, host Andrew Colsky speaks with Rhoda Izraelov, founder of Say It For You Content Marketing, about the transformative power of storytelling, teaching, and strategic content creation in building trust, credibility, and long-term client relationships.
1. Rhoda’s Journey into Content Marketing
Rhoda Izraelov brings nearly 40 years of writing experience to her work, along with a background as a certified financial planner. Early in her career, she wrote a weekly advice column for both the Indianapolis Business Journal and the Indianapolis Star.
As she approached retirement, blogging emerged as a new and powerful communication channel. Prompted by a networking connection, Rhoda began blogging for a bankruptcy attorney—eventually producing more than 5,500 original blog posts. That experience sharpened her ability to learn quickly, adapt across industries, and translate complex ideas into clear, client-friendly language.
2. The Importance of Teaching in Content Creation
At the heart of Rhoda’s approach is a teaching mindset. Rather than relying on cold outreach, she built her career by educating audiences through seminars and presentations. That same philosophy drives her content marketing strategy today.
Her goal is twofold: demonstrate subject-matter expertise while clearly signaling genuine care for the reader. Effective content, she explains, must answer real questions and show clients that the professional understands not just the law or service—but the client’s concerns as well.
3. Diverse Clientele and Custom Content
Say It For You Content Marketing serves a wide range of professionals, from caterers to estate planning attorneys. One standout example is an estate planning firm for which Rhoda has written weekly blog posts for more than 11 years.
This longevity underscores a core principle of her work: there is always something new to say. Changes in laws, seasonal planning issues, client life events, and industry trends all provide fresh angles. Rhoda routinely draws inspiration from magazines, news stories, and everyday observations to create timely, relevant content that resonates.
4. The Value of Evergreen Content
Rhoda emphasizes the long-term power of evergreen content—articles that remain relevant months or even years after publication. These posts quietly compound in value, strengthening SEO performance and building authority over time.
Rather than chasing trends, this approach focuses on consistently answering foundational questions clients are already searching for. The result is a content library that works continuously in the background, reinforcing credibility and visibility.
5. Navigating Copyright and Ethical Considerations
Transparency around ownership is central to Rhoda’s business model. Once content is approved, clients own the copyright outright, giving them freedom to reuse it across websites, newsletters, and social platforms.
She also pays close attention to professional ethics, particularly in attorney advertising. Instead of promotional hype, the content focuses on education and insight—positioning clients as knowledgeable, trustworthy professionals without crossing compliance lines.
Conclusion
Content marketing is far more than a buzzword—it is a credibility-building system. As Rhoda Izraelov demonstrates, the most effective content combines teaching, empathy, and strategic consistency. By focusing on evergreen topics, ethical communication, and storytelling that puts the client first, professional service providers can build trust that compounds over time.
The key takeaway is simple: when you consistently educate and serve your audience, credibility follows.
Frequently Asked Questions (FAQs)
What is content marketing for professional service providers?
Content marketing is the strategic creation of educational, helpful content—such as blog posts, articles, and guides—that answers client questions, builds trust, and positions professionals as credible experts in their field.
Why is a teaching mindset important in content marketing?
A teaching mindset shifts the focus from selling to helping. When professionals educate their audience, they demonstrate expertise and empathy, which builds trust long before a client ever makes contact.
What is evergreen content and why does it matter?
Evergreen content addresses timeless questions that remain relevant over long periods. This type of content strengthens SEO, drives consistent traffic, and builds long-term authority instead of producing short-lived results.
How often should professionals publish blog content?
Consistency matters more than frequency. Whether it’s weekly or bi-weekly, publishing on a regular schedule builds momentum, signals reliability to search engines, and reinforces credibility with readers.
Who owns the content once it’s written?
In Rhoda Izraelov’s model, clients retain full copyright ownership once content is approved, allowing them to reuse it freely across platforms without restrictions.
Is content marketing compliant with attorney advertising rules?
Yes—when done correctly. Educational, informative content that avoids guarantees or exaggerated claims is both ethical and effective, helping attorneys demonstrate expertise while remaining compliant.
Tags: content marketing, professional services, blogging, SEO, evergreen content, client engagement, Rhoda Izraelov, Be Picked, marketing strategy
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Andrew Colsky (00:13)
Welcome to Be Picked, the podcast for professional service providers who are looking to grow their practice or build their practice. I'm your host, Andrew Colsky. Today we have a guest, her name is Rhoda Izraelov. She is the founder and owner of Say It For You Content Marketing. So Rhoda, welcome to the show.
Rhoda Israelov (00:34)
Thank you for having me.
Andrew Colsky (00:37)
We're very happy to have you today. Content marketing, obviously a very important thing for people these days to make sure that they express themselves and get themselves out there. So we're gonna talk about what that means and what you do. But before we get into all that, let's learn a little bit about you. Who is Rota Israel of and how did she get into this business in the first place?
Rhoda Israelov (01:01)
So Rhoda has been writing for some almost 40 years, but I am a retired certified financial planner. I'm now
Andrew Colsky (01:12)
wow.
Rhoda Israelov (01:12)
an emeritus, as they call it, CFP emeritus. And during that career, I wrote a weekly advice column, Dear Rhoda.
for the Indianapolis
Andrew Colsky (01:26)
Wonderful.
Rhoda Israelov (01:27)
Business Journal and then also for the daily newspaper, the Indianapolis Star. And just when I was retiring, blogging, according to the front page of Newsweek, was going to change our lives.
Andrew Colsky (01:44)
Hmm?
Rhoda Israelov (01:45)
And someone in a networking group said, Rhoda, you ought to become a blogger.
because you're used to taking complex subjects and making them understandable for
Andrew Colsky (01:59)
Mm-hmm.
Rhoda Israelov (02:00)
lay readers. And so I began to blog and my first client was a bankruptcy attorney, ironically. And
Andrew Colsky (02:11)
Mm-hmm.
Rhoda Israelov (02:12)
I wrote 5,500 original blog posts for this bankruptcy attorney while I learned how to do this.
Andrew Colsky (02:21)
Oh
my goodness, 5,500, that's a lot!
Rhoda Israelov (02:25)
And then I acquired other clients and eventually three subcontracted writers.
I began to write about many subjects and the fun of it for me has been the learning. So it is not in any one specialty, quite the contrary. I like to write about different topics so I can learn and then learn how to present those so that other people can enjoy the information.
Andrew Colsky (02:57)
Mm-hmm.
Wow, that's amazing.
all right, so let me back up a little bit. So when you were doing certified financial planning work, blogging had not become a thing yet.
Rhoda Israelov (03:12)
That's right, there was no such thing. We didn't work on computers basically.
Andrew Colsky (03:19)
Right, okay. So at that time, just so that we sort of create a timeline here, at that time, what was the most effective way for you in that profession to build a client base to get your business running?
Rhoda Israelov (03:35)
So the other piece of Rhoda, the other aspect of me, is a teacher.
Andrew Colsky (03:41)
Huh.
Rhoda Israelov (03:42)
So I have been a college tutor, a career mentor for college students. I've been a Hebrew language teacher in the early part of my career before I became a financial planner. And so I have always been a teacher. And my entire financial planning career was not based on cold calls, but it was based on teaching seminars. And so,
became manifest in teaching through content writing.
Andrew Colsky (04:20)
Absolutely wonderful, wonderful. So now as you move forward to blogging, you're kind of doing the same thing, but just in a little bit of a different format.
Rhoda Israelov (04:30)
Yes, mean content marketing can be now LinkedIn posts, can be newsletters, it can be many things, but blogging is still a very, very good way for practitioners and business owners to develop a messaging that conveys two things. I'm a subject matter expert and I care.
So if we can bring those two things to the forefront, it will be a success.
Andrew Colsky (05:05)
Right,
right. And that's such an important part is that, you know, and we say this on this show a lot. We talk about a couple of things a lot because they're so important, which is number one, people who are looking to hire a professional service provider, they're interested in the feeling that they get. They want to know that that person cares about them, that that person understands them, and that person is working for their goal, not just
somebody has a bunch of degrees. That doesn't mean anything to somebody unless they feel that they're being cared for.
Rhoda Israelov (05:42)
So, so true. And unfortunately, the tendency in our age of new AI is to distance ourselves in the communication process
from the human interaction. And so everything that I do is designed to push against that, to say, this is me talking to you.
Andrew Colsky (06:05)
Right, right. So now today in Say It For You in your business, you are writing blog articles for, is it only lawyers or who are your clients?
Rhoda Israelov (06:20)
Okay, they are, they could be vendors, so one of the big clients is a caterer
who does a lot of charitable events and a lot of recipes and a lot of advice about what to serve, when and how.
Andrew Colsky (06:38)
Mm-hmm.
Rhoda Israelov (06:38)
So
that is something that's different. We've done jewelers on how to understand what works in jewelry and how to understand quality of jewelry. So it could be vendors, but my favorite is to write for practitioners who might be a family lawyer. I am in the 11th year of writing a weekly blog post for an estate planning firm.
Andrew Colsky (07:10)
Wow.
Rhoda Israelov (07:11)
So think about that. That's four to five a month
Andrew Colsky (07:17)
Mm-hmm.
Rhoda Israelov (07:18)
for 11 and a half years.
Andrew Colsky (07:21)
That's great.
Rhoda Israelov (07:22)
And they're all original. So they're non-AI written.
Andrew Colsky (07:27)
Right?
Rhoda Israelov (07:28)
Not even now. And the copyright is assigned to the client. So it really...
Andrew Colsky (07:35)
Right? And I wanna...
Rhoda Israelov (07:37)
It's for them, it belongs to them, it's about them, and it's them being the subject matter expert who cares. That's the idea.
Andrew Colsky (07:48)
Right,
right, and I want to get into that a little bit more in a minute, but first, I'm gonna challenge you a little bit. I want to kind of peel back the curtain here. If you've been writing
Rhoda Israelov (07:57)
day.
Andrew Colsky (07:58)
for this particular situation for 11 years, one a week, don't you run out of ideas?
Rhoda Israelov (08:06)
No. First of all, there are unifying themes, when it comes to estate planning, for example.
Andrew Colsky (08:16)
Mm-hmm.
Rhoda Israelov (08:17)
Different generations, different things that are happening in the world that this attorney firm is
telling their clients and talking to them about it and inviting them to investigate and creating, for example, family conferences where the older generation can say why they're doing what they're doing.
Andrew Colsky (08:44)
Mm-hmm.
Rhoda Israelov (08:45)
There's always something new.
Andrew Colsky (08:50)
How do you,
I'm just curious, I hear what you're saying and I agree with you, there's
always something new to write about, how do you, when you sit down to write,
Rhoda Israelov (08:59)
you
Andrew Colsky (09:01)
how do you come up with the idea? Do you talk with people first? Do you research? What do
Rhoda Israelov (09:05)
you
Andrew Colsky (09:05)
you do?
Rhoda Israelov (09:06)
Okay, so I read a lot of many different things. So sometimes I might get an idea from a liquor magazine as I'm walking out of the grocery store and there's a magazine published by a company that's selling fine wines. And there's something in the way that they present that about family celebrations that I can then link to and talk
about how that relates to estate planning, how that relates to catering, how that relates to whatever the topic is.
Andrew Colsky (09:48)
Wow, wow. Okay, so this particular attorney that we're talking about, for example, how do they use your content? Is it on a website? Is it in a newsletter? Where do they put it?
Rhoda Israelov (10:00)
In this particular case, it is on the website of the law firm.
blogs have an advantage that other forms of communication do not in that the content never dies. is literally in the website's cache, if you will, and
Andrew Colsky (10:27)
Right.
Rhoda Israelov (10:28)
the keyword phrasing is now building up equity.
Andrew Colsky (10:32)
Mm-hmm.
Rhoda Israelov (10:33)
So think about this, that 11 years ago I used the words family estate planning or estate tax or whatever the, and that phrase has been repeated, you know, all of those months.
Andrew Colsky (10:49)
many times.
Rhoda Israelov (10:51)
And so it's building up SEO or search engine optimization.
Andrew Colsky (10:56)
Mm-hmm.
Rhoda Israelov (10:57)
though that was not the real intent here, but
Andrew Colsky (11:00)
Right.
Rhoda Israelov (11:01)
it nonetheless is a very important factor in communication.
Andrew Colsky (11:07)
Right,
right. And I love the way you described it because it fits right in with what we talk about here, which is so now a day that the new term is evergreen content because it's
Rhoda Israelov (11:17)
Okay.
Andrew Colsky (11:18)
always, you know, valuable. And you describe it as building this equity, which I mean, that's what we're all about here. That's why BePicked exists because we tell people there's three parts of marketing. There's
buy it, borrow it, and build it. Buy it means you're paying for advertisements. Borrow it means you're getting referrals, you're borrowing someone else's credibility. You don't control either one of those. And then there's build it. And that's the one where you're building equity, you're over time getting known better, it's your content, people know you for that credibility, and now this is how you build and
Rhoda Israelov (12:03)
Yes. And of course, in state planning, to use one example, there is new stuff because there's changes in the law. There
Andrew Colsky (12:13)
Mm-hmm.
Rhoda Israelov (12:14)
are Trump accounts to talk about that now a grandma
Andrew Colsky (12:17)
Right?
Rhoda Israelov (12:18)
might want to do a Trump account for their child. So there's
Andrew Colsky (12:22)
Right.
Rhoda Israelov (12:22)
always something in the news that's affecting what any one practitioner or vendor is doing.
Andrew Colsky (12:31)
Mm-hmm.
Rhoda Israelov (12:32)
You know new discoveries new taste, you know different generational awarenesses
Andrew Colsky (12:39)
Right.
So, all right. So, you talked a little bit about copyright before and I said we were going to come back to it, so I'm coming back to it. Why did the issue of copyright even come to mind? Why should someone care?
Rhoda Israelov (12:57)
Okay, when I have given, if you will, content that's been approved by the buyer,
Andrew Colsky (13:06)
Mm-hmm.
Rhoda Israelov (13:07)
they've helped me create it in a way out of conversations and they've approved it. They
Andrew Colsky (13:14)
Mm-hmm.
Rhoda Israelov (13:14)
need to be able to say, I'm not gonna go down on my vacation to Florida and see that same article in the local community newspaper because
Andrew Colsky (13:28)
Right?
Rhoda Israelov (13:28)
my stuff, has my name on it that the client can reasonably say, this is my stuff,
what I said, I can come back and update it. I can print it. I can email it out to my clients. I can handle it as if it were mine because it is mine.
Andrew Colsky (13:52)
Right,
right. So your agreement with your clients is you write it, but they own the copyright.
Rhoda Israelov (14:00)
once they've approved it. they have given, remember, especially in the case of an attorney, they have literally vetted it, approved it, corrected it sometimes, and then it gets published, either by their person or sometimes they give me the back end access and I publish it for them, you know,
Andrew Colsky (14:21)
Got it. Got it.
Rhoda Israelov (14:23)
on their website or on their blog site.
Andrew Colsky (14:27)
Perfect, okay. So similar line to copyright issues, what about, I know a lot of attorneys that I speak with, they have two concerns. Number one is staying within the ethics rules of attorney advertising and client privacy. Tell us about how do you manage those things?
Rhoda Israelov (14:51)
Okay, so let's talk about client privacy.
Andrew Colsky (14:56)
Okay.
Rhoda Israelov (14:56)
Nothing that is ever published, approved or published, or I wouldn't even submit it, has any name on it or enough identifying
things to the story that a person would recognize. that's my neighbor that she's writing about.
So while real life things come up, can be, the point of the story can be brought out. But we're not using enough detail so that there's any breach of confidence, either legally or just socially. It's just not going to happen.
So that's the first part of your question. What was the other part?
Andrew Colsky (15:51)
Mm-hmm. The other was attorney
advertising ethics. A lot of attorneys get very squirrely about that. They want to make sure they're staying within compliance.
Rhoda Israelov (16:02)
So in content marketing, it's not about saying, I am wonderful. Buy from us because we're the best in our field. We have done this, we have done that. That's not effective. Nobody wants to you show off. So
Andrew Colsky (16:18)
Right.
Rhoda Israelov (16:18)
it is showing off without saying, without showing off in a way. You're showing that you're an expert in your field.
because you're showing understanding. You're showing that you are alert to what's going on in the world.
Andrew Colsky (16:40)
Mm-hmm.
Rhoda Israelov (16:40)
that you
know what's happening in the community. You understand why someone might have this concern and you're allaying that concern. You're helping
Andrew Colsky (16:50)
Right.
Rhoda Israelov (16:51)
that, but you're not showing off and saying, I am the best. I have been honored. I have this. That is not.
You know what I'm saying? And let's
Andrew Colsky (17:03)
Yeah. Yeah.
Rhoda Israelov (17:04)
say that the attorney was given an honor by being elected, just as an example, the attorney that I write for was the president of the Indiana Bar Association at one time. So it would be okay to say, as president of the Indiana Bar Association, I have learned that one concern is that young people are afraid that their parents will not
share with them what's going on as they age. So do you see what I'm saying? So that's not saying I'm showing off, that's saying I learned this because I am the president of the Barthes.
Andrew Colsky (17:47)
Right.
Right. And that, that goes back to that sort of build it tier that I was talking about, which is in order to build credibility, people have to know you, they have to understand, you know, what other people are saying about you in terms of ratings and things
online. You want to have ratings, but you also want to be working to establish your credibility. And that's a credibility thing. That's not a show off thing. Now,
depending on how you present it. If you present it as a show-off thing, yay for you, but you're going to be turning off potential clients.
Rhoda Israelov (18:23)
Yes, you also want to show awareness that you are aware of what's happening in the community if that's what you want to do or nationally or even internationally, but how that affects what you do, how that's made you think.
And many of the blogs that I write have links to sources of information so that there's true value to the reader. Right then they've gotten some valuable resource material right there through the blog. So it's
Andrew Colsky (19:05)
Right, right.
Rhoda Israelov (19:06)
the person I'm representing.
is saying, I'm here to help. You don't have to buy from me right this minute. I'm here to tell you something useful.
Andrew Colsky (19:18)
Mm-hmm.
Yeah. know, as we're talking about this, I'm thinking to myself, just to sort of make the point, I'm an attorney myself. so, you know, speaking with other attorneys throughout my career, this concept of people being very proud, and they should be proud of it, but proud of...
You know, I set precedent on such and such in this case. And that's great and that's wonderful and it's good work and good for you. But it doesn't mean much to the client. It means something from a credibility perspective. But the client who's looking for you, let's say bankruptcy, for example. The client, the way that they're going to find you and be interested in you is most likely today they're gonna be looking online and they're gonna say,
my gosh, I might go bankrupt. Can I keep my house if I go bankrupt? That's what they're not looking for. let me find an attorney to set precedent in a case. Never gonna happen. Nobody has ever typed that in for purposes of trying to hire a lawyer.
Rhoda Israelov (20:24)
That's exactly right. So the whole idea of writing content is that you know your audience.
And you know what some of the questions are that are most frequently on their mind. And
Andrew Colsky (20:41)
Mm-hmm.
Rhoda Israelov (20:41)
speaking to those, I mean, that's the whole point. So that they'll want to come back if they don't pick up the phone and call you right this minute. But the other thing you mentioned, search.
You want people to find you as a source of information.
Andrew Colsky (21:04)
Correct.
Rhoda Israelov (21:04)
even
if they're not going to deal with you right then. So even if they met you, let's say, at a local club, they didn't meet you through search at all.
Now that
Andrew Colsky (21:18)
Right.
Rhoda Israelov (21:18)
they've met you, they're going to look at your website. So sooner or later, they're going to visit your website. And there's something very powerful about seeing a recent date. I love when the blogs are actually dated on a website, because then you know this person is doing this right now. This is not something 10 years ago that they put on there.
Andrew Colsky (21:42)
Right, right. And it's, it's, you know, it's important to kind of think about it this way too. There's one thing about, let's go back to the person who thinks they might have to go bankrupt. There's one thing about them going and doing just random searches on the internet and then randomly coming across things and looking at someone's website or whatever. But there's another thing about when they're starting to do the research, they're probably, you know,
reading websites, they're going to YouTube, they're looking at different resources, and what they do with effective people who have built credibility, they start to see this same person or the same firm over and over and over again. They read all their materials. So by time they make a decision to go reach out to hire someone, they've already hired you in the back of their mind. Versus
Rhoda Israelov (22:37)
Yes.
Andrew Colsky (22:38)
them pulling up a bunch of random law firms that do bankruptcy and trying to figure out who I'm going to hire,
Rhoda Israelov (22:44)
yet.
Andrew Colsky (22:45)
you're much better off being the one who's been hired before they look for you.
Rhoda Israelov (22:50)
In a way, AI has improved your chances because when you Google something, people would always, you we talked about Googling something. You can't avoid seeing an AI summary. But next to that, they're saying where they got that information.
Andrew Colsky (23:14)
Right,
Rhoda Israelov (23:15)
So the A.S.
Andrew Colsky (23:15)
right.
Rhoda Israelov (23:15)
summary says we'll give you 5, 10 articles and you want your article to be one of them. And if you write
Andrew Colsky (23:24)
Exactly.
Rhoda Israelov (23:24)
all the time or write articles all the time, you will be one of those. So in a way, this has amplified the possible effect.
Andrew Colsky (23:35)
Right, right, and you're spot on there because Google search engines, this is where you hear all about search engine optimization, they look for keywords. But AI, the industry hasn't come up with a name for it yet, but the
name I see more often that I like to use is answer engine optimization. And AI is looking for content where you are providing answerable
bits of information to a question that clients have. So if someone says, you know, can I keep my house in bankruptcy? They're going to get a very particular result from an AI search if you have provided the information that way, very different
Rhoda Israelov (24:19)
Yes.
Andrew Colsky (24:20)
from a Google search for SEO.
Rhoda Israelov (24:23)
Yes. So in a way that's improved and helped what I do. And it would be a mistake to imagine that it's going to replace what I do.
Andrew Colsky (24:37)
Right,
right. Well, let me ask you another piece now. So we've talked about blogs a lot and those are important and great in general, but they also are good for people who are trying to reach a consumer as well as businesses, but a consumer
Rhoda Israelov (24:56)
yet.
Andrew Colsky (24:57)
too. Versus, let's talk about LinkedIn for a minute.
So LinkedIn is typically a professional platform where it's business to business, those types of things, as opposed to reaching out to consumers. You work with LinkedIn as well, right? What
Rhoda Israelov (25:13)
did.
Andrew Colsky (25:15)
type of things do you do for LinkedIn and how might they be similar or different from the blogs that you do?
Rhoda Israelov (25:23)
First I'll tell you how I use LinkedIn for me and then I'll tell you how I use it for some clients. So
Andrew Colsky (25:30)
Okay.
Rhoda Israelov (25:31)
me, every time I write a blog post on my own website, that gets posted also on LinkedIn. So I
Andrew Colsky (25:43)
Wonderful.
Rhoda Israelov (25:44)
have two a week. So you're gonna find two articles a week.
And then once a month I write what I call a content Q-tip, which is
Andrew Colsky (25:54)
Hmm.
Rhoda Israelov (25:55)
Q-spelled C-U-E, Q-tip, about content, about content marketing. And those are longer pieces. Those might be four or 500 words in an article.
Andrew Colsky (26:11)
Mm-hmm.
Rhoda Israelov (26:13)
so in other words, I'm...
relying on people friending me and getting me on their list and seeing my posts.
Andrew Colsky (26:28)
Right?
Rhoda Israelov (26:29)
When I'm doing that for someone's LinkedIn, I'm doing that for someone else, the articles need to be more meaty than just little Facebook posts. It's
Andrew Colsky (26:42)
Right.
Rhoda Israelov (26:43)
not gonna be just like a 60 second video. It's going to be something serious, just like a blog would be, that they can then choose to boost to their
whole list,
but those who are who are going to see it are there people who are already connected with them. So that is
Andrew Colsky (27:06)
Right? Right.
Rhoda Israelov (27:07)
a service that that I do.
Andrew Colsky (27:10)
Great. Yeah, it's real important exactly the way you're doing it because if you're to put all the energy and effort into developing a piece of content, to be able to use it in the right ways, instead of just one and done, you get more coverage, you get more exposure, but it hits the audiences a little bit differently so that you're capturing more exposure.
Rhoda Israelov (27:38)
Yes, I have mentioned that there's another use for blog posts or LinkedIn posts that are written in that your own clients or your own customers, whatever business you're in, come
with their own questions in the course of doing business with you or situations. And you can
Andrew Colsky (28:02)
Huh?
Rhoda Israelov (28:03)
email them that particular post or article and say, I thought you need to read this. So you're directly sending them a link or actually the whole article, however you choose to do it, to read this thing.
that's specifically for them because they asked this question or this came up in the visit. So it's
Andrew Colsky (28:31)
Right. Yep.
Rhoda Israelov (28:32)
another way of helping them and promoting you at the same time.
Andrew Colsky (28:37)
Absolutely. Yeah. Yeah. Well, let me ask you this. So, so, you know, we talked about blogs, we talked about LinkedIn, we talked about how you're using materials. Would we ever see your content on TikTok or Instagram or Facebook?
Rhoda Israelov (28:59)
Facebook, yes, but I use Facebook much less.
Andrew Colsky (29:05)
Okay.
Rhoda Israelov (29:05)
So I do have Facebook account and I use it for my personal also, know, family celebrations, different things that I interact, but blogging and LinkedIn.
are the two ways that I interact with my business. the other way that we haven't talked about that I do for clients is trade journal articles.
Andrew Colsky (29:38)
Hmm?
Rhoda Israelov (29:39)
In one case, there was a data analyst, and this is something that, totally unfamiliar, just found a way to help this gentleman write up an article so that it got published in two different trade journals and got a big account of it.
Andrew Colsky (30:06)
wonderful.
Rhoda Israelov (30:08)
he knew which trade journals they needed to be submitted to, we wouldn't have not have known that. My writer and I that worked on this would not have known that. But we were able to present it in such a way that it was interesting to the reader and it worked. That's a
Andrew Colsky (30:26)
Mm-hmm. Yeah.
Rhoda Israelov (30:27)
other piece of the business.
Andrew Colsky (30:30)
And I, you know, I bet, I don't know if this has happened or if you know if it's happened, but I bet that your clients, once they have the article and the content that you've written, if they want to go and give a talk at a chamber of commerce, you
Rhoda Israelov (30:48)
Definitely.
Andrew Colsky (30:49)
know, religious institution, a group of people, you know, for luncheon, they've already got the material there and they can use that for their talk.
Rhoda Israelov (30:59)
Yes, mean they have the material in their heads, but they
Andrew Colsky (31:04)
Great.
Rhoda Israelov (31:05)
haven't been in the habit of organizing it in such a way that it helps market them.
Andrew Colsky (31:14)
Right. Well, Rhoda, we
Rhoda Israelov (31:18)
you
Andrew Colsky (31:19)
are at our time here. Time always flies by when we're in these conversations because there's so much that is important and that we want to talk about. Let me ask you, if somebody wanted to get in touch with you, how would they do it?
Rhoda Israelov (31:37)
Okay, email is Rhoda, my name, at SayItForYou.net.
Andrew Colsky (31:48)
And rota
is spelled R-H-O-D-A.
Rhoda Israelov (31:52)
Correct. say it for you is all spelled out just the way what we do. We say it for
Andrew Colsky (31:58)
Mm-hmm.
Rhoda Israelov (31:59)
you dot net.
Andrew Colsky (32:01)
Great, great. And then I guess that's your website too, SayItForYou.net.
Rhoda Israelov (32:06)
correct.
Andrew Colsky (32:08)
Fantastic. Well, I wanna thank you for taking the time to share your insights with us. It'd be interesting one day if you had a total count of the number of articles that you've written since you began this, because I can only imagine.
Rhoda Israelov (32:25)
Within the tens of
thousands, literally.
Andrew Colsky (32:28)
I'm sure if
you started with a 5,500 before you even got going. Wow. All right. Well, so let me remind everybody who's listening, bpicked.com. You can go there. You can see this and all of our other podcasts. We've got a blog as well related to the content that we share with you. You can find me on LinkedIn at Andrew E. Colsky.
and happy to connect with you. And, you know, we use clips of these shows on LinkedIn as well to take some of the salient points and quickly share it with people who maybe don't have time at the moment to watch a half hour episode. So we look forward to seeing you at bpick.com. If you like what Rhoda has to say, anything she can help you, please contact her. And we look forward to seeing you on a future episode.
of the Be Picked Podcast.
Rhoda Israelov (33:29)
Thank you.