Lawyer Podcasting: Build Trust and Attract More Clients
Direct Answer: Podcasting helps professionals build trust, demonstrate expertise, and become the obvious choice before a prospect ever contacts them.
Why Podcasting Is One of the Most Powerful Credibility Tools Available
Most professionals focus on getting found online. The real challenge is getting chosen.
When potential clients discover a lawyer, consultant, therapist, accountant, or other professional service provider, they immediately begin evaluating credibility. They search websites, social media profiles, reviews, articles, videos, and increasingly, AI search results.
Podcasting accelerates that credibility-building process.
In a discussion with compliance expert and podcasting pioneer Tom Fox, one message stood out clearly: podcasting is not simply a marketing channel. It is a trust-building engine that allows professionals to demonstrate expertise consistently over time.
How a Niche Podcast Creates Authority
One of the biggest mistakes professionals make is trying to appeal to everyone.
Tom built his reputation by focusing on compliance, anti-bribery, and anti-corruption topics rather than broad legal subjects. This specialization helped him become recognized as a leading voice in his field.
The same principle applies to any professional practice.
A divorce attorney should discuss divorce issues. A business consultant should discuss business growth. A sleep specialist should discuss sleep problems.
The more specific your content, the easier it becomes for potential clients and AI search systems to associate you with that topic.
Why Audio Creates Stronger Trust
Podcasting creates a unique relationship with listeners.
Unlike advertisements or written content, audio allows people to hear your personality, communication style, expertise, and authenticity. Over time, listeners begin to feel familiar with you before ever meeting you.
This familiarity reduces uncertainty.
Clients often hire professionals they feel they already know and trust. Consistent podcast episodes create dozens or even hundreds of opportunities for prospects to become comfortable with your expertise before they reach out.
Thought Leadership Without Constant Selling
Many professionals dislike aggressive marketing.
Podcasting provides an alternative.
Instead of constantly promoting services, you can educate your audience, answer common questions, discuss industry trends, and interview respected experts. This positions you as a trusted authority rather than a salesperson.
Over time, this authority compounds.
Each episode becomes a searchable digital asset that can be discovered through Google, YouTube, LinkedIn, AI search engines, and podcast platforms.
Consistency Is the Real Secret
The most successful podcasters are not necessarily the most talented.
They are the most consistent.
Publishing on a regular schedule builds audience expectations and creates a growing library of content that demonstrates expertise over months and years. Consistency signals reliability, professionalism, and commitment.
For professional service providers, this consistency becomes a competitive advantage because most competitors eventually stop creating content.
The Be-Picked Perspective
Podcasting is not primarily about downloads.
It is about credibility.
Every episode becomes evidence that you understand your field, care about helping people, and have invested time in developing expertise. When prospects evaluate multiple professionals, the person with a consistent body of educational content often has a significant advantage.
Getting found creates opportunity.
Building trust gets you picked.
Frequently Asked Questions
Do professionals need thousands of podcast listeners to benefit?
No. Even a small audience can generate significant business opportunities if the listeners are highly relevant prospects, referral sources, or industry influencers.
How often should professionals release podcast episodes?
Consistency matters more than frequency. Weekly is ideal, but even biweekly or monthly episodes can build substantial authority over time.
Does podcasting help with AI search visibility?
Yes. Podcast transcripts, show notes, videos, blog posts, and related content create a larger digital footprint that AI search systems can reference when evaluating expertise.
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Andrew Colsky (00:13)
Welcome to Be-Picked. This is the podcast where we talk with professional service providers and we help you learn how to build and grow your business. It's a new world out there. We've got AI changing things on the internet. We've got a lot of confusion, and people are learning a lot of new things. I'm your host, Andrew Colsky and we're going to talk about how to build trust and credibility today using podcasting. Our guest is Tom Fox.
He is the voice of compliance. And Tom, welcome to the show. I'll let you explain further about your journey that got you here and got you into podcasting.
Tom Fox (00:52)
Well, Andrew, thank you so much. It's really a thrill and my pleasure to be with you today. I have made two business pivots since twenty ten and now I'm in a third one. So it's been a a great journey for me. I'm a recovering lawyer, as well. did trial law trial lawyer for twenty five years and went in house. ended up as a general counsel of a oil fill services company. At that time I lived in Houston, so
I practiced in and around the energy industry for my professional career. And that my company was sold in two thousand and eight, I think, and my job went away. So I decided I was fifty, thought about what I really wanted to do with my life and I decided that I wanted to race bicycles. So I went off on this great journey to race bicycles.
And had a ton of fun, gotten the best shape I'd been in since high school, dropped a ton of weight until one training ride this Saturday after Thanksgiving, two thousand nine, I got hit by a Hummer. And that ended my cycling career.
Andrew Colsky (01:55)
Mm. Wow.
Tom Fox (01:58)
And fortunately, other than getting hit, I was extraordinarily lucky. I my most
severe injury was a double fractured left leg, but I was just banged up internally and, you know, bruised organs and stuff like that. And it just took forever to heal. Anyway, convalesced for a couple of months.
And 2010, I said, Well, I guess I'm gonna have to go back to work. So I got on my walker and toddled into my office and thought about as you tend to do when you have one of those events, you really focuses you on what you want to do. And in my last corporate position, the company I'd with had violated a law called the Foreign Corrupt Practices Act, which prevents US companies from engaging in bribery and corruption outside the United States.
And as part of my remit in that job, I was tasked with building out a compliance program. So policies, procedures, code of conduct, and total controls, blah, blah, blah, blah. And I decided I really actually had really enjoyed that work. And at this point in time, there were very few lawyers in private practice who did that. Lawyers in private practice usually did investigations or negotiated with the government.
So I decided that's what I wanted to do. And I was laid up to the extent the only time I could leave my house was to go to physical therapy. So I started exploring social media, LinkedIn, Facebook. There was no Instagram or TikTok back then, and Twitter. And actually in twenty ten, Twitter was a powerful business tool, not like it is today. And I started blogging.
So I started blogging and within six months I built a worldwide consulting practice in legal compliance, literally from my home. And the only mistake I made was not trademarking the phrase working from home, because if I trademarked that in twenty ten, I'd be in a very different financial position now. Nevertheless,
Andrew Colsky (03:59)
Right.
Tom Fox (04:00)
I did that. I'd always written a lot as a lawyer, a lot of bar bar articles and that sort of thing. So the blogging was an easy transition.
And then in 2012, someone said, Well, why don't you start podcasting? And the podcasting was just a natural extension of my blogging. I did the blogging for two reasons: marketing and actually to learn topics, because if I needed to learn something, I could research it and write a blog about it, and then I'd have some semblance of thought leadership around it. And so I started podcasting in 2012. In twenty seventeen I got the bright idea.
What we need is a network, a compliance podcast network. And I went around, there was three big trade groups in my form of compliance, which is which is anti bribery, anti-corruption compliance. And I went to them and said, Look, let's form a joint venture. We'll do podcasts only. It will not take away from anything you're doing. we will corner the market on podcasts and not that I would ever suggest anything anti-competitive, we'll corner the market on all advertising.
And the responses I got ranged from what's a podcast to not interested. So I
Andrew Colsky (05:07)
Hmm. Right.
Tom Fox (05:09)
just said, bleep it, I'll do it myself. So I did. And I putched around for a couple of years and tried to get the network going. And of course I called it the Compliance Podcast Network. And I had to beg people to c in some cases I had to pay people to come on the network. I made my daughter start a podcast. it was just it was really hard. And so I just started doing my own.
multiple series of podcasts. So I got used to doing multiple podcasts to the point where I post four to six podcasts a day now. in twenty nineteen I decided I either had to fully commit to podcasting or I had to move it to hobby status and go back to practicing law full time. And so I quit practicing law, bought all the cool toys you see. I built this huge network and I mean huge network. I thought I was going to have stunning growth.
And at the end of the year I'd made about $10,000. And I thought, well, that was an interesting experiment. Maybe I'll have
Andrew Colsky (06:07)
Yeah.
Tom Fox (06:07)
to go back to practicing law. And so I did in Q1 of 2020. And that lasted till about March 15th of that year when the country got shut down from COVID. So
Andrew Colsky (06:17)
Right. Right.
Tom Fox (06:20)
like everyone else, I was trying to figure out what to do. I didn't have any work. I had this huge network. I are by that time I had the largest social media presence in compliance.
And the following happened about May 15th of that year. Literally every product provider in compliance, and by product provider I mean software companies, called me and said, how long to get access to your network. Because up until that time, all marketing had been done at conferences, trade shows, breakfast roundtables, something in person. So I had
Andrew Colsky (06:50)
Right.
Tom Fox (06:51)
the incredible anomaly of I had people with money to spend and no place to spend it. And because of the work I had done.
In twenty nineteen, I had this huge network. So when the question was how long to get access, the answer was twenty-four hours. Cause it was just a drop and drag or a plug and play. And my downloads went from about 115,000 in June of 2020 to 225,000 by August. and
Andrew Colsky (07:18)
Wow, nice.
Tom Fox (07:19)
so my little world blew up. And I have this huge network now. And the first about 18 months I just tried to ride the tiger.
'cause it was crazy. And then now I've kind of got things a little more smoothed out, but I have a a full time business in compliance in podcasting. So the first thing I would say is back in twenty ten, the less biggest lesson I learned is when the universe closes one door, it opens another door. I always knew that. What I didn't realize is you have to walk through it and
Andrew Colsky (07:55)
Mm.
Tom Fox (07:55)
you have to have the courage to walk through it.
And that's what I did
Andrew Colsky (07:57)
Yeah.
Tom Fox (07:57)
in 2010 when I said, I'm gonna go do what interests me. And then in 2020, the insight I learned was when preparation meets opportunity, luck occurs. And whether I was lucky in May of 2020 or not, I don't care what you call it.
But I was ready. And I don't know if I could have done if I could have built it out on the fly, but I didn't have to answer that question. Because I had this network and was ready to go. So
The the keys around podcasting for lawyers and podcasting for businesses in general are, in my opinion, go niche. And anti bribery, anti-corruption compliance is a very niche industry. It's huge, but it's niche. And so by focusing on that area, I built this huge consulting practice. And by focing focusing my podcast network on that, I built the same. I'm the only
I'm not the biggest fish. I'm the only fish. There's no other networking compliance literally around the globe. Now there are other podcasting compliance, but they don't have 50,000 daily followers like I do. So it's be as narrow as you can. I talk to law firms and lawyers all the time, as well as businesses. I like I said, I think every lawyer, every law firm, every business needs a podcast. I see five res reasons to have a podcast.
For businesses and law firms, thought leadership, client development, audience engagement, content creation, and sales. And it you can want to do one of those things or you can want to do all of those things. And a podcast is uniquely situated to do that because the when you describe for me what you do and the content you create, I can create all of that content starting with a podcast. So if I can do a podcast, I can get a
blog post. If I can do five blog posts, well I have a chapter of a book and it goes from there. And then social media marketing, I create videograms, audiograms, and they're evergreening content. I do branded podcasts for law firms. I do a a lot of lawyers want to come on to my podcast because I'm so well known in the compliance space. And I'll talk to anybody about anything and I have two metrics and two metrics only for a successful podcast. Number one, how much did I learn? And
I'm pretty arrogant to think I'm at the top of the heap of compliance. But I always learn something every time because I'm talking to somebody who's not me. So once I kind of figured that out, it was a big a ha-a-h moment. But the other thing is how much fun did I have? Because if I'm having fun, I'm engaged, and it's my voice is engaged and my listeners can tell I'm engaged. I don't mean ha ha ha, laughing fun. I mean enjoying myself.
really learning something and I'm a complete, total and utter geek. I can go down any rabbit hole you want to talk about. And I think that's fun. I think for me it's the perfect forum. And then the other reason is I knew for the longest time there was something different about podcasting than blogging or writing a book and obviously written versus audio, certainly. But now I've learned the neuroscience of audio is
Audio is located in the hypothalamus of the brain and that's the pleasure center. And video is not located there. You see it in a different part of your brain. And so people actually enjoy the audio experience. And I can't tell you how many people I mean to say I recognize your voice. And so that's can be a very powerful tool and it supplements as a lawyer everything you do. And almost all of us write because we have to write whatever
flavor lawyer you are, a trial lawyer, a contracts lawyer, a deal lawyer, you write. And so most of us can write, but taking your practice and your story to the next step through the audio format of a podcast, and I do video, but my video numbers are minuscule compared to my audio numbers. So I'm a huge proponent of the podcast format. love talking to other lawyers and
The last thing I would say it has made me an extraordinarily better lawyer because I'm not the smartest guy, but I'm talking to the smartest people. And because I'm talking to so many people, I get to put, you know, connect the dots and see the bigger picture. So it's made me at the top of the heap of compliance because I'm talking to the top of the heap already.
Andrew Colsky (12:35)
Right. Well, you know, all those things that you say are definitely, you know, my experience as well. one one of the reasons that I started this podcast and I I I have others and a radio show and all, but this particular podcast, is because I get to talk to experts like you and I get to learn from you. Because there's things that that you have from your experience that I'm not gonna learn in a book or reading
Post somewhere else, you know, I'm gonna learn because you've shared your experience and you've shared the the ups and the downs and the pitfalls, and you know, look out for this and go for that. I'm not gonna learn that anywhere else, except talking to people like you. And the other thing that you said in there, which I found really timely, is we talk about niche. We we've we've we've always heard if you go back even pre-internet, people talk about niche market, whatever, you know.
But here's what I found to be really interesting. and I spend a lot of time now, my interest focuses on AI search because that's sort of where we're headed. Well, it it is where we're headed. We're already there. and the really interesting thing is I I spend some time, some of the different AI engines and I will have conversations with each other. but our conversations are about how they work and what they do and what they're looking for.
And I found it really interesting when I was looking at this topic of niche. And I have myself out there in a certain niche, but you know, a niche can be this big, it can be smaller, it can be smaller, it be smaller. And I found that when I was searching for certain things through AI search, it was pulling other people up.
And it was pulling me up. So I I I I made my and I got to where I needed to be. But it wasn't pulling me up first. And I realized the reason it wasn't pulling me up first is because my niche included two related things, and that was too broad for the answer that AI wanted to give. And so they focused on someone who did one tiny little thing. And we could sit here and debate all day. Well, but you know, is there enough business for that? That's not the question about being found on the internet and being found on the
search so so niche is a whole I mean we could do shows and shows about niche but podcasting you know the the last thing I'll say that that I also I do as well and I think most podcasters do you you get a podcast episode you get to learn you get a blog post out of it so you get to share that knowledge both audio you get to share it video you get to share it written and then you've got shorts and you've got you know social media posts and you've got you know lots and lots of content
That all shares that message in multiple different ways to the same and or different audiences. So it really pays off in multiple ways.
Tom Fox (15:38)
absolutely. And so I tell people, you want to own your space, you wanna absolutely own it. Here's what you do. You start a daily podcast, daily news show. And in twenty seventeen or twenty eighteen I started a day a a daily compliance news. It is four stories from the newspapers, so it's curated, but I just read the first paragraph. And I own that space now because people tell me they'll it's only five minutes.
One guy said I listen to it while I'm shaving. Not that I needed to know that, but you know, people say it gets me in the right frame of mind when I'm walking into the office. And it's just four stories about compliance or corruption from the newspapers that and I give the links if somebody wants to read it. I last summer I last year I really got into AI and we can have a whole conversation on that too. And I thought, well, why don't I try and see if I'll do an AI news.
Well, and I thought, well, let me just Google and see if there's AI and compliance. Well, it turns out there's ten stories a day about AI and compliance. And I was stunned to find that out. So I started AI and compliance in in September, and I think within two months it was my biggest podcast. And I'm in the top hundred podcasts in I think thirty four countries for tech news.
And I the only format I changed, I said AI today in five, so it's five stories instead of four. But it's the same process. I just Google AI and compliance and start taking today's top stories. And people love it. I wrote a book about eighteen months ago on the use of AI and compliance, and I'm now writing sort of a governance book right now and I decided to write it around the framework of
Pope Leo's encyclica on the use of AI. Because I sat down and read it and I went, you know, there's a lot of Catholic theology in there, but there's a lot of compliance in there. And he calls it something different. He calls it respect for human dignity and things like that. Well, I think that's called trust in the corporate world. So I found this great framework where I was not expecting it, and that's exactly what I like to do is storytelling and compliance. And so
One of the reasons I have so much fun is
I will take up any topic. So Star Trek and compliance, Star Wars in compliance, Marvel Cinematic
Andrew Colsky (18:16)
Mm-hmm.
Tom Fox (18:17)
Universe in compliance, compliance at the movies, Shakespeare in compliance, Winnie the Pooh in compliance. I just did the Muppets in compliance. I've done famous authors in compliance. I've done Greek philosophers and Roman philosophers. You name a topic, and I yesterday, yeah, yesterday, every summer since twenty twenty eighteen, I've done the full Star Trek.
original series and and compliance. So it's called Trekking Through Compliance. And it starts June 1 and goes 79 episodes all the way through. This year I added a blog and as my wife said this is really just an excuse to make me rewatch every episode isn't it? And I'm like, honey, I have to do it. It's for work. So and and in 2025 my numbers were more than they were in 2018. So it's it's still resonating and
And it's just leadership lessons, ethics lessons, business lessons from my favorite T V show ever. And it's something that w I was passionate about and I get to do it every summer.
Andrew Colsky (19:21)
Wow. But you know, I can only imagine the amount of information you're learning, because it's keeping you right on the cutting edge of everything that's going on. yeah, we we we you know we're on similar paths. I'm I'm much, you know, newer at this only launched, you know, within the last year, whereas you've been doing this quite a while and you've done very well with it. So what do you say though to someone who's listening to this?
Who's an attorney or some other service, you know, professional service providers, primarily our audience here? And they're saying, Well, yeah, Tom, but you know, you're a retired attorney. You know, I'm trying to keep a practice going and I gotta deal with all my, you know, court appearances and client schedule and returning phone calls and client trust accounts and all these things I gotta worry
about, not to mention continuing ed and so on and so forth. Where am I gonna find the time? Where do I, you know?
How does this fit into my life?
Tom Fox (20:22)
Do you market? you don't? Well, you better start marketing. If you haven't learned that lesson, we have to have a different conversation. But
Andrew Colsky (20:28)
Right.
Tom Fox (20:29)
let's assume you're marketing. Well, how are you marketing? Well, I sent a client newsletter out of key cases in our area of the law. I said, could you read that into a microphone once a month? That's a podcast. You're already marketing and you're already doing something, whatever it may be, and just take that and put it into the audio format.
And let me say a word about video because we're recording this in video. as I mentioned, my video numbers are really minuscule on YouTube, but one time my daughter's 29 and my wife said, Would you sit down and watch a two-person podcast on YouTube? She goes, that's what we do every Friday night. We all our friends come over, we break open a bottle of wine and watch interviews on YouTube. We do it all the time. She's like, Really? And
That just shows you that different generations consume information in different ways. And I thought about it a minute and a actually it's no different. Because let me give you the following story. When I was in college, Saturday Night Live started. And in the dorm we didn't have TVs. And we would go to bars that had big screen TVs to watch Saturday Night Live. And so that's no different than watching a a podcast interview. It's still
video television or video presentation. Obviously it was hard to hear in a bar and it's all that stuff. But we were going to the bar to watch Saturday Night Live. That's no different than my daughter and her friends getting together, cracking open some wine and cheese and watching a YouTube video. So what I realized is the more things change, the more they stay the same. And so the the worry that you may have
caused our listeners to have when you introduce the topic of AI and the practice of law and AI and podcasting, I don't think that's a problem at all. Because I see AI as a tool, a very powerful tool, very fun tool, very different tool, but we both started, you know, after the internet came through. So
Andrew Colsky (22:34)
Mm-hmm.
Tom Fox (22:34)
that was a tool. And AI's a tool and and
I have some friends in in Y2 law firms and we've had this conversation around the use of AI and what's that gonna do for the training of young lawyers. Because I teach at law school, so I worry about how's a young lawyer gonna get the experience. And you know, for me it started off junior lawyer, write this brief, write this motion, you know, go to the library, research it, write it, get it critiqued, read penciled, rewrite it, turn it into the partner, and the partner would sign it.
Well, that kind of process may not be around anymore, but one lawyer told me he stumbled on the following. So a major litigation project came in and he was a he's a litigator, so he knows the subject matter of the law. He took the two most junior lawyers in the firm and told them, I want you to write code to get us the answer we want within three days. And they literally just sat and
with chat GPT or whatever tool l LLM they were using and just
Andrew Colsky (23:45)
Mm-hmm.
Tom Fox (23:46)
refined the queries till they were able to get a structure where the partner could come in and put the subject matter expertise. And it it was really a blending of the skills of a very young lawyer with the skills of a senior lawyer. And when you put that together, it gave him a fantastic output for his project assignment.
He could bill on a project basis. He didn't have to bill on an hourly basis. The client was happy because they got the result they wanted. But it it showed me, let's use the skills that the younger lawyers have right now. And if those skills are asking queries of Chat GPT, so be it. Thus I'm pretty good in in queries because I've worked very hard at it. But if you're, like you said, practicing law full time, you may not be spending a couple of days learning how to do queries like I did. So
Andrew Colsky (24:39)
Mm-hmm.
Tom Fox (24:41)
I I think there's something out there. I don't exactly know what it is. I just know something's out there and that's probably gonna be my third business pivot is to see if I can take a one person shop and get a lot of money out of it.
Andrew Colsky (24:58)
Well, that's sort of one of the goals of being in business, right? Is to be profitable.
Tom Fox (25:02)
Right.
Andrew Colsky (25:04)
So, yeah, but but i y this this concept because I'm sure we all hear a lot of people talk about AI in many different ways. And
because it's so new, I think there's well, I know there's a lot of fear out there. but when I listen to the fear that people express.
It really comes from a lack of knowledge. AI in reality is very, very, very different from what I hear people think it is. They think it's just, you get in and you chat with something and you may or may not get relevant information and some other way, I don't know how, but it's gonna take my job away, and you know, and fear, fear, fear. In reality, every minute of every day, if you live on this
planet, you're using AI, you don't know it, but you're using it in your banking and your shopping and your, you know, internet search and your everything you do. and it can take a lot of rote tasks off of your plate, make things a lot easier. It can well, I you know, again, we can go into an entirely different series of episodes about what it can do, but you know.
You have to stay up with where we are if you're going to be ahead, because if you don't, like you said, somebody else is already. So if you want to build a practice, and that's really, you know, the bottom line here, you can't do it by sitting in your office worrying about whether I should or how should I or maybe I should. You have to figure out what are you going to be doing, podcasting being an excellent way, as as as Tom is saying here.
Start somewhere. And and that's the message that I always come out with is don't worry about the right place to start. Don't worry about setting up this whole massive network of things or whatever. Start somewhere and the market will tell you what it wants. You know, if you do a a podcast episode on something that nobody cares about, guess what? Nobody's gonna listen and you'll see that. And then you do one and you're like, I didn't think anybody'd be interested in that. Like compliance. And then all of a
Tom Fox (27:21)
Yeah.
Andrew Colsky (27:22)
sudden
Wow, you know, here we are. So there you go.
Tom Fox (27:26)
Yep. absolutely. People ask me what's the the key to starting a podcast, I'm saying listen very carefully. Get off your duff and start. That's it. The the barriers to entry are so low, I tell people if you don't have any money, use your iPhone. You can do a podcast as simply as recording on an iPhone if you want to go as low budget as possible. So obviously you can, you know, like I said, buy all the cool toys.
But yeah, and I just don't see any downside to doing a podcast. And you're absolutely right. Having said that, I've done episodes where I learned a lot and nobody else listened, but I got something out of. So it was equally valuable to me. And and then like you said, I've done episodes, I think my third to even twelve years later, thirteen years later, my third top episode my first top episode is the following.
Branding lessons from Count Dracula.
Andrew Colsky (28:27)
Yeah.
Tom Fox (28:27)
Go figure. Turns out there's an entire vampire community out there who wants to learn branding lessons. But my third one is one of my favorites as I talked to a guy who's a obviously I'm a huge Star Trek fan, and and we did 50 years of Star Trek. And that's still the number three episode, and obviously that resonated with a lot of people. So just have
Andrew Colsky (28:50)
Right.
Tom Fox (28:50)
fun.
Andrew Colsky (28:54)
Yeah, it's it's I don't know why it's so hard for some people to to allow themselves to try something and this this concept of well I gotta get it perfect before I do it. How are you gonna get it perfect? If you don't start, you're never gonna know how you need to iterate to find the right, you know, niche, to find the right path, to find the right approach. You y you may start out, you know, one way and
pivot to something else because it works better and then pivot again because that works better. That's how businesses grow and thrive and change and profit. And, you know, we can sit here and list all sorts of businesses that were big, huge names and they didn't pivot and they didn't grow and they died. You know, and and the lesson is never going to change. You have to, you know, continue to pay attention to what's going on out there and be part of it, or you too.
Your business will wither and die, unfortunately.
Tom Fox (29:56)
You know, I don't know if they teach us never to do that in law school or that's just burned into the DNA of people who go to law school, but that's certainly been my experience. I remember around I don't know, twenty ten, twenty eleven, twenty thir twenty ten or twenty eleven. I was always
a Internet Explorer guy. And they came out with a new operating system, Vista, I think it was, and it was just I couldn't figure it out. I thought it was horrible.
And then I ended up dropping my computer and breaking it. And I thought, okay, look the Lord has spoken. It's time to go to a Mac. So I went to an Apple store and told the sales guy what happened. I you know, I wanted to get a Mac and he looked at me and said, You know, you're the third lawyer who's come in to buy a Mac in the like the last month. What's going on? I said, You want to know Mac's greatest advertising? He goes, What's that? I said, Vista.
I said, if you lose lawyers, you've lost the most conservative people because I would have never left, you know, the Microsoft operating systems. But they changed it so much I figure if I gotta learn something new, I might as well learn a Mac and now I'm a complete Mac guy. So yeah, we lawyers are the most conservative and we need to, you know, t embrace this opportunity for change.
Andrew Colsky (31:27)
Yeah. Yeah. Well, we have reached our time limit, unfortunately, on our show today. But Tom, tell people how can they find you? How can they find your podcast? How can they find information on you?
Tom Fox (31:44)
So you can find my network, the compliance podcast network at www.compliance podcast network dot net. You can email me through the network or you can leave me a voicemail. You can find me on LinkedIn. I'm on LinkedIn all day, every day, Thomas R Fox. And the compliance podcast network is also on LinkedIn. And if you want to email me, you can email me at T Fox at tfoxlaw.com.
Andrew Colsky (32:13)
Great, great. So I encourage listeners, even if you don't have an interest in compliance, just listen to Tom's show, listen to how he does it. Take a look at, you know, his his layout, his titles, his, you know, every everything about what he does, and learn from that. You know, there's always something to learn. So, all right. Well, Tom, thank you for your time today. And to our listeners, thank you for listening. We're trying to bring you as much up to date
Meaningful information is possible because we want to see you grow your practice into a thriving practice so you have a nice business that continues to produce for you. And you can't do it by staying in the shadows. You got to get out there, and podcasting is a great way to do it. So join us on our next episode of Be-Picked, where every week we bring you another wonderful guest who shares their stories and their insights and their advice. And we're all about helping you out. So please listen and
Tell your friends. We'll see you on the next episode of Be-Picked.