How Lawyers Use LinkedIn to Get More Clients
Direct Answer: LinkedIn can help professionals build credibility, strengthen relationships, and attract new opportunities when they use it to demonstrate expertise, connect with the right people, and stay consistently visible.
For lawyers and other professional service providers, LinkedIn is more than a place to collect connections.
It can become a powerful part of your professional reputation.
In a recent episode of the Be-Picked Podcast, Andrew Colsky spoke with Amy Puls, a family nurse practitioner and expert witness, about how she used LinkedIn to grow her professional network and create business opportunities.
Her experience highlights an important lesson: LinkedIn works best when it is treated as a relationship platform, not a broadcasting tool.
The goal is not simply to become more visible.
It is to become more credible, more relevant, and easier to trust.
Why LinkedIn Works Well for Professionals
LinkedIn is different from most social platforms because people are already there in a professional mindset.
That makes it especially useful for attorneys, consultants, expert witnesses, accountants, healthcare professionals, and other service providers who rely on reputation and referrals.
Amy began using LinkedIn while building her legal nursing business and looking for ways to connect with professionals in the legal field.
The platform gave her access to the audience she actually wanted to reach.
That is the first lesson.
Do not try to be visible everywhere. Be visible where the right people already are.
Start With a Narrow Audience
One of the biggest mistakes professionals make on LinkedIn is trying to connect with everyone.
That usually creates a large network with very little value.
A better strategy is to identify the specific people who matter most to your business.
For a lawyer, that might include:
prospective clients
referral partners
other attorneys
accountants
financial advisors
consultants
business owners
industry leaders
The narrower the audience, the easier it becomes to create useful content and meaningful conversations.
It also strengthens your positioning.
When your profile, posts, comments, and connections consistently revolve around a specific area of expertise, people begin to understand what you are known for.
Build Relationships Before You Ask for Anything
Many professionals hesitate to reach out to strangers because they do not want to seem intrusive.
That concern is reasonable.
The answer is not to avoid outreach. It is to make the outreach more human.
A connection request should not feel like the beginning of a sales pitch.
Instead, look for a real reason to connect.
You might have mutual contacts, work in the same industry, share an interest, or have something useful to contribute.
Once connected, focus on building familiarity.
Comment thoughtfully on posts.
Share useful information.
Ask good questions.
Support other people's work.
Over time, those interactions create trust.
That is much more valuable than sending a generic message asking for a call five minutes after someone accepts your request.
Create Content That Reinforces Your Expertise
Posting regularly can help, but only if the content supports the reputation you are trying to build.
Amy emphasizes the importance of staying close to your actual expertise.
That matters because your content teaches people what to associate with your name.
A lawyer who wants to be known for employment law should consistently discuss employment-related issues.
An estate planning attorney should answer estate planning questions.
An expert witness should share insights connected to the field in which they want to be hired.
Relevant content helps the right people recognize your expertise.
It also creates a larger body of information around your professional identity.
That can support visibility not only on LinkedIn, but across traditional search and AI-driven discovery as well.
Think Beyond the LinkedIn Algorithm
It is easy to become overly focused on the algorithm.
LinkedIn changes constantly, and tactics that worked six months ago may become less effective.
That does not mean the platform stops being valuable.
It means the strategy should be built around something more durable than algorithm tricks.
Focus on:
useful content
relevant relationships
consistent positioning
thoughtful engagement
genuine expertise
Those things continue to matter even when the platform changes.
Mutual connections can also help because they provide context and familiarity.
A warm network usually creates better opportunities than a large collection of disconnected contacts.
Avoid Turning LinkedIn Into Telemarketing
One of the quickest ways to damage credibility is to become too aggressive.
Repeated messages, immediate pitches, generic outreach, and constant follow-ups can make a professional look less trustworthy, not more.
LinkedIn works better when people feel they are interacting with a person, not entering a sales funnel.
That means slowing down.
Give people a reason to recognize your name before asking for something.
Share useful ideas.
Participate in conversations.
Be visible without becoming intrusive.
The strongest professional relationships often develop gradually.
LinkedIn Can Become a Trust Signal
For lawyers and other professionals, a strong LinkedIn presence can reinforce the rest of your digital footprint.
A prospective client may discover you through Google or an AI search tool and then visit LinkedIn to learn more.
A referral partner may check your profile before making an introduction.
A journalist, podcast host, or conference organizer may use LinkedIn to evaluate your background.
That means your profile and activity can contribute to the larger picture of your professional authority.
Your headline, About section, experience, content, comments, and network should all reinforce the same basic message:
who you help, what you know, and why your expertise matters.
How LinkedIn Supports AI Search Visibility
LinkedIn should not be treated as a shortcut to getting recommended by AI.
But it can contribute to a clearer online identity.
A strong profile, consistent subject-matter content, professional engagement, and third-party interactions can create additional public context around your expertise.
That matters because AI search is increasingly part of how people research professionals.
The goal is not to post for an algorithm.
It is to create a consistent body of credible information that makes your expertise easier for both people and technology to understand.
The Be-Picked Perspective
LinkedIn works best when it is treated as a credibility platform, not simply a social network.
The professionals who benefit most are usually not the ones chasing the highest follower count.
They are the ones who become known for something specific.
They consistently share useful information.
They build genuine relationships.
They stay visible without becoming promotional.
Over time, that creates familiarity and trust.
And that is what makes someone more likely to recommend you, refer you, invite you into an opportunity, or contact you when they need your expertise.
Visibility gets you noticed. Credibility gives people a reason to remember and choose you.
Frequently Asked Questions
How should lawyers use LinkedIn to attract clients?
Lawyers should focus on building relationships with relevant people, publishing useful content tied to their practice area, engaging thoughtfully with others, and maintaining a clear professional profile that demonstrates expertise.
What should professionals post on LinkedIn?
Post content that answers real questions, explains issues within your field, shares useful insights, and reinforces the expertise you want to be known for.
Can LinkedIn help with AI search visibility?
Indirectly, yes. A clear public profile and consistent professional content can strengthen the broader digital footprint around your expertise, making it easier for people and search systems to understand who you are and what you are known for.
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Andrew Colsky (00:12)
Welcome to Be Picked, the podcast where we talk with professionals about how to improve their client acquisition. My name is Andrew Colsky. I'm your host. And today we are fortunate to be able to speak with Pat Iyer. She is an author of 73 books. She's a legal nurse consultant with 40 years of experience, and she works with attorneys and other professionals as a book coach and editor. So I am excited to have you, Pat. Welcome to the show.
Pat Iyer (00:42)
thank you, Andrew.
Andrew Colsky (00:44)
So, you know, a lot of people ask questions about how do I get my name out there? How do I build my credibility? What's the best way to spend my time and resources if I really want to be the person that the people, the customers pick? And you and I were talking the other day about books and the benefit the books can provide. So can you start off and just give us a little bit of background about
Why you got into books in the first place and what they've done for you in your career and your clients
Pat Iyer (01:21)
My first book evolved from a project that three educators, with myself being included, were asked to accomplish by our hospitals in the city of Trenton, New Jersey, to teach nurses about a particular language called nursing diagnosis. The three of us wrote a self-learning module so that we could not have to replicate the effort in all three facilities. We each wrote a third of it, put it together,
used it in our three respective hospitals and then when it was over thought this would be a great book. So I approached the first publisher who said lovely self-learning module but we need textbooks this is too basic this is a workbook we can't use this. We said that's too much work and to a different publisher lovely self-learning module but it needs to be a textbook. Okay.
Now we've heard it twice. So we turned it into a textbook, which then was an important credential on my CV. I attended a workshop for nurses to describe different alternative careers other than working in the hospital as staff nurses. And the speaker talked about expert witnesses going into the courtroom to testify. I thought
That sounded kind of interesting and challenging. So I approached some attorneys and immediately started getting cases and they said, you wrote a book about nursing diagnosis and nursing process. You're a med surg expert. There was a high demand for med surg nurses because of the frequency with which they were getting sued.
Andrew Colsky (03:18)
Mm-hmm.
Pat Iyer (03:18)
And it was also in the 19...
eighties when the idea of having a physician testify about nursing care was being challenged. You need to have a nurse testify about nursing care. The doctors were told, no, I'm a doctor. I know how to direct nurses. Well, the legal system didn't agree with them.
Andrew Colsky (03:39)
Ha ha ha.
Pat Iyer (03:41)
Therefore I came into the field at a time when attorneys were searching for nursing experts. And then that led to
more books published by traditional publishers. And then I began branching out over time into publishing my books through Amazon. And that's the pattern that I have followed ever since.
Andrew Colsky (04:06)
Fantastic. So, you know, we've all heard, you know, the saying, well, you know, she must know what she's talking about. She wrote the book on it. And that really does stand out for people. And I can imagine in front of a jury when they're hearing that you've a book, two books, more books about the topic, it really boosts your credibility in a very unique way that social media and other things don't do. So,
Pat Iyer (04:33)
Yes.
Andrew Colsky (04:35)
Even today with the internet and blogs and videos and all these things, books still matter. You know, for myself throughout my career, I don't have 73 books, but I've written four. One of them is a children's book. And for that purpose, because I had a special message that I didn't think was being shared. It boosted my credibility. It allowed me to share my information with others. And so it was sort of a win-win all the way around.
So let's talk about attorneys for a second. What benefit would an attorney get if they consider publishing a book? Is it worth their time?
Pat Iyer (05:21)
I can use the attorney answer of it depends. It depends
Andrew Colsky (05:25)
Okay.
Pat Iyer (05:25)
upon their goal and the message that they want to convey.
A number of people over the years have come to me as a book coach and said, I've had an interesting life and I think people would be interested in my life. And yes, there are many people who've had interesting lives. Sometimes they're more interesting to you than to anybody else that you encounter. If an attorney wanted to write a memoir, for example, as the type of book that is probably
the least rewarding from a business perspective, it would need to be written in such a way that would give the reader the life lessons that they could apply to their own lives, not a simple regurgitation of that attorney's life. Memoirs then can be a little tricky in terms of marketing to make sure that you have a story that will help other people, not
only that you want to get it off your chest of what happened to you, but you can assist people with the things that you've learned. If we look at that category, there are attorneys who have handled phenomenally difficult and complex cases, and they can write a book about that case and the ins and outs. It can become a fascinating account for
people who would consider hiring that attorney, as well as for other attorneys who might want to co-counsel, there are a few books on the market of that nature where the attorney is taking the reader through discovering information about the case, how that changed the nuances of the case, what the defendants, for example, were trying to hide and
how the attorney overcame it. It's like
Andrew Colsky (07:29)
Mm-hmm.
Pat Iyer (07:29)
unfolding mysteries. There's a level of people who would love more books like that. And it demonstrates the attorney's expertise and challenges.
Andrew Colsky (07:42)
Sure.
Pat Iyer (07:44)
I read a book as an example, and I don't remember the author's name. He wrote the story of how he went after DuPont for dumping chemicals into the ground in the southern part of the country. And the cows and pigs in that area were showing up with all these bizarre birth defects. And his story was this arduous battle with DuPont.
to finally get them to address that site and clean it up and deal with all of the health issues that were affecting the people as well as the animals. The memoir therefore can be a very important part of an attorney's marketing plan. Another type of a book is, right, Andrew, you drive out on the ice and snow in Virginia, you get rear-ended, you're not an attorney.
You don't know the first thing about what happens in the legal system. You don't know what you should say and do at the scene. You don't know the importance of cooperating with the treating plan. You don't know what to expect with the deposition. I've heard stories from my attorney clients about how, and one I remember in particular, was a woman who fell and he was taking her deposition.
He was the defense attorney. He was almost hypnotic with this woman, probing at her memory. And he got her to keep nodding her head and agreeing with him as he was taking her through what happened. And then at the very end, he said, now ma'am, isn't it true when you fell, you really don't remember what happened. And she by then was in that pattern of agreeing with everything.
Andrew Colsky (09:40)
Right?
Pat Iyer (09:42)
Her attorney pulled her aside at the end and said, you know, you just destroyed your case because of what you said. She said, but he was such a nice man and
Andrew Colsky (09:51)
Hahaha
Pat Iyer (09:52)
he brought us pastries and cookies. And I'm listening to this thinking she didn't get the appropriate level of preparation or she just got sucked into the flow. And I'm sure attorneys listening to this can think of.
cases where their client did not do well and maybe could have been prepared differently or maybe were just not sharp enough to see the trap that was right down the pathway that they were walking into.
Andrew Colsky (10:25)
Mm-hmm.
Pat Iyer (10:26)
So a book that is directed to showing how well the attorney can work with people would be a great topic for a defense attorney.
Andrew Colsky (10:37)
Mm-hmm.
Pat Iyer (10:38)
They're representing doctors and nurses who, as a nurse, I can tell you we were trained to want to help people. We want to fix problems. We can be sometimes also too trusting. Of course the attorney who's taking my deposition will understand and will let me tell my side of the story. How do we prepare doctors and nurses for
going through what can be a three to five year ordeal and it keeps coming up with the same emotional costs over time, the shame, the embarrassment, the second guessing, the worry about what's the impact on my career. I could see a defense attorney writing a book that would help healthcare professionals get through the litigation process.
intact without damage to their ego, their self-esteem, their self-confidence. Those are some things right off the top of my head. In terms of attracting people with your book, very clear the personal injury plaintiff attorney is always looking for that next client. The defense attorney needs to keep the carrier
and the insurance company and claims adjusters, he needs to keep them happy with he or she with what they're doing. So they've got a different audience, but the same objective. I want to demonstrate my skill and capability in managing the claims.
Andrew Colsky (12:22)
Right, right. So what you're talking about here involves a lot of storytelling, which is always a very effective technique, whether it be video or whether it be, you know, in a book form. And those are all, you know, wonderful ideas for books. But as you were talking, I was also thinking to myself, you know, when you were first talking about the car accident, I was thinking there's really opportunities for
I don't know exactly what you would call it, but it's sort of a how-to book in terms of, so you got into a car accident, what do you need to know? What do you need to think about? What do you need to do? You should document this, you should take a picture of that. should, you know, so almost like a little book that someone would keep in their glove compartment, for example.
Pat Iyer (13:12)
Yes.
Andrew Colsky (13:13)
So, you know, but even with that, the author now becomes credible in terms of auto accident law.
Pat Iyer (13:21)
Yes, that's exactly right, Andrew. And the short books are very popular, in part because they cut right down to the chase of what we need to do. They are easy to get through. I was sitting in a book club yesterday and somebody commented on how the chapters were short in this book. was a book written, it was called Jim and it was about Huck Finn's companion on the trip down the Mississippi River.
And one of the people in the book club said, I liked it. There were only three to five pages per chapter and I could get through the chapters fast. That's
Andrew Colsky (13:58)
Right.
Pat Iyer (13:59)
something that appeals to many of us who don't want to open up a chapter like I do. typically don't stop reading until I get to the end of the chapter. And some of the books have 20, 30 pages. So a short chapter or a short book becomes very popular.
Andrew Colsky (14:19)
Right, right. You know, another thing I was thinking as you were saying that is that today, you know, I read a lot of posts and things that attorneys put on LinkedIn and other forums. And when they talk about finding clients and getting their practice started, they all talk about, you know, search engine optimization. You see
Pat Iyer (14:39)
Mm-hmm.
Andrew Colsky (14:40)
it everywhere. SEO, SEO, SEO. And yes, that's important to get people to find you. Absolutely.
But nowadays with all of the AI, now we've got answer engine optimization, which is an entirely different animal. And so if you're going to be putting information out, you need to do sort of a question answer format that is more meaningful to the answer engines or the AI engines. And I'm just
Pat Iyer (15:07)
Mm-hmm.
Andrew Colsky (15:08)
thinking if you had a book.
It lends itself to now giving you the opportunity to pull ideas and concepts from the book in a shorter form, put those out as more of a question answer in a blog or in posts that you put online or so on and so forth. So now you're taking all the hard work that you put into the book and you're not just leaving it in the book, you're expanding it into the broader universe to really get your name out there. And then it drives people back to the fact that, and he's the guy that wrote the book.
on this.
Pat Iyer (15:40)
Mm-hmm.
Mm-hmm. Exactly. Those short questions and answers. There's a format for a short book called the frequently asked questions and the should ask questions, which are not necessarily identical. Your level of knowledge, Andrew, about the topic brings up questions that you know people should ask, but I don't know that I should ask that question.
That could
Andrew Colsky (16:06)
Right.
Pat Iyer (16:06)
be a video script, that could be a blog post, that could be a social media post. Any number of ways you can repurpose the content in the book and should, and drive people back to the law firm's website where they can order the book, they can get a consult, they can discuss their case. It's all sitting out there working for you if you structure it properly.
Andrew Colsky (16:35)
So let's take the concept of someone who is in a smaller practice or a soul practitioner or something like that and they want to pursue a book and they think about the things that we've talked about already and they kind of come up with a type of book they want and the topic that they want to write.
as it relates to their practice area. What types of things do they need to think about to get started and ultimately get finished? What's involved?
Pat Iyer (17:11)
Being very clear on your target audience is primary. Understanding what are their concerns, their fears, their frustrations, their challenges, where can they get themselves in trouble? Like, as an example, this woman who was so nice to the attorney taking her deposition that she fell right into a trap. Understanding their needs is important. And then,
sequencing the information in a logical way. That could be from broader concepts down to more specific, or it could be a step by step. Here's the first thing that you do at the accident scene, and here's the first thing that you have to consider when you go to the emergency department and not say, I'm fine, if you're not fine.
Andrew Colsky (18:00)
You
Pat Iyer (18:02)
And on through the litigation process.
As a book coach, what I have discovered is sometimes the sequence is obvious to the person, but they have it in a reverse order. They're thinking in terms of, let's drop them right down into the middle of this instead of, we need to do some basic overview first.
Having a plan for writing is also critical. I am
Andrew Colsky (18:31)
huh.
Pat Iyer (18:31)
sure, Andrew, if you said a year ago, I think I'll do a podcast one day, the one day would never result in you putting attention to it. If you say I want to have a podcast that I'm going to launch in 2026, then you've got a goal. Now you know what you need to do. When
Andrew Colsky (18:48)
Right. Right.
Pat Iyer (18:50)
you're writing, are you going to write a little bit every day? Are you going to write on the weekend?
Are you most active in terms of your creativity in the evening? Or is first thing in the morning better? Do you have specific goals in terms of when do I want to get this finished? And with an accountability system in place, whether that's a spouse, a colleague, a book coach, somebody to say, hey, Andrew, you you said that you were going to have chapter one done by
next week. How are you doing with that? That helps people move along. Otherwise, other priorities can very quickly swamp something like writing a book and it seems like, I've got indefinite time to finish it. And maybe you don't. You don't have an
Andrew Colsky (19:44)
Right,
Pat Iyer (19:44)
infinite time.
Andrew Colsky (19:45)
right, right. Well, that's definitely an important part, especially for someone who maybe is in a small practice or a sole practice because they've got all these other deadlines on their head that they can't ignore. They don't want to commit malpractice and they probably have a family that they're trying to...
pay attention to and then comes the question, where do we find the time? That's a universal question that a lot of people have.
Pat Iyer (20:13)
Mm-hmm.
Andrew Colsky (20:15)
Any tips on what they can do in that situation?
Pat Iyer (20:21)
Putting it on your calendar, making a date with yourself is helpful. Being realistic, you might say, I'm going to block off seven hours on Saturday. Well, maybe seven hours is too much time. Maybe you've got other things that you've got to take care of. What's going to work for you will be individualized. Making steady progress is encouraging and also being aware of
There are little demons that sometimes stop us. I'm not good enough. Who would listen to me? What do I have to say? Other people who are far more experienced than me could be writing this book. You know, all of that negative self-doubt, you can start spinning in. You have to recognize it for what it is, which is a barrier that you have to get through, get over.
Because all those other experienced people haven't written books. That doesn't mean that you can't write one yourself.
Andrew Colsky (21:26)
Mm-hmm.
Pat Iyer (21:27)
And you
would be horrified, Andrew, if I told you about the number of people I've encountered who got mostly finished with a book and then it sits on their computer because they're fearful of releasing it. And it sits and it sits and it sits.
Andrew Colsky (21:43)
Wow, wow. Yeah, that would horrify me because for me, if I'm going to put that much effort into a project, let's get it done across the finish line. Wow. Well, you know, I also wonder, especially since you work with professionals, with nurses, with doctors, I mean, with lawyers and others in writing books, do you find that
A lot of those, because they have a particular type of writing that they do for their profession, that that crosses over into what they try to do into a book that may not resonate with an audience.
Pat Iyer (22:26)
Well, yes, it's clear nurses tend to write in the way that they would chart in a medical record, short, choppy sentences. Attorneys may have a lot of words that they learned in law school that are pretty much beyond the understanding of the average person. They're too full and here in and just immediately comes to mind.
Andrew Colsky (22:55)
Right.
Pat Iyer (22:56)
If you keep your audience in mind, you're writing for your target audience, then you have to adjust the tone accordingly. Now an editor will pick those terms up and simplify writing. And I do want to make the point, Andrew, because I've run into this a number of times. We also tend to have an ego about our abilities. It's important when you're working through this process.
to recognize that somebody can see something in your writing that you can't see. It's invisible to you. And I've had a few people in my life, who I remember very clearly, who said, how dare you edit my work? My work is perfect the way that I wrote it. Well, no, it's not. So you have to put your ego aside and say, let me hear what other people say about my material.
and then I can modify it accordingly.
Andrew Colsky (23:56)
Yeah, that is a real issue and I'm thinking to myself, so, you know, just for the audience's benefit, I happen to be an attorney as well as a mental health counselor. And I have many clients from the mental health side who are authoring books.
And they run into a real challenge of if they belong to a book club or something and they share their draft and then they get all this feedback and it's crushing because they thought that they had the perfect manuscript and then they get all this feedback of changes and it really crushes their spirit and it makes them kind of step back and have to rethink and you know, getting a book out there is not
an easy thing in terms of, I wrote a manuscript, let me just send it to a publisher, they'll publish it and everything will be fine. Tell us a little bit about how that works. So let's say they get all the way through, they have a book, they've worked with an editor, it's now ready to go. Then what? What are the chances of getting it published?
Pat Iyer (25:07)
Two different routes, the traditional publisher or the self-publishing, exist. For the traditional publishing, it used to be that the publishing houses would foot all the costs and then know that if they published 100 books, maybe 10 of them would really be winners that would fund the rest of the books.
However, the publishers have become more averse to the risks associated with publishing and are increasingly asking authors to fund and subsidize the publishing process, sometimes as much as $50,000 to get your book published by a major publishing company, which typically will not be interested in talking to you unless you have a platform for selling the book.
You have a lot, like hundreds of thousands of social media contacts. You have an active YouTube channel. You have active social media channels. You're a great risk for that publisher. But if you don't have those things, then they're likely to either not be interested or you find yourself in the hands of a hybrid publisher, which means, yes, Andrew, we'll be happy to publish your book, but you will pay for...
the editing, you will pay for the layout, you will pay for the cover design, you will pay for the marketing. I'm sure there's some other things that we could charge you for as well.
Andrew Colsky (26:43)
Hahaha
Pat Iyer (26:44)
Some of them we may tell you about in the beginning and some you might find out as you're in the process and it's too late. Those are contracts that have to be read very carefully and essentially you are paying somebody else to do all of those steps. When you self-publish,
then you are responsible for getting that book ready for production. There are people who can help you with that. They won't charge you near as much as a hybrid or a vanity publisher will charge you.
Andrew Colsky (27:18)
Mm-hmm. Mm-hmm.
Pat Iyer (27:19)
That's why self-publishing became such a popular option and why Amazon in particular has made uploading books really easy. I've walked through the process with several of my clients
It's a question of knowing what each screen is asking. It's not difficult. And then it's up to you to promote it, to launch it, to keep on taking that content as we talked about before and spreading it around and directing people back to a website and to the book.
Andrew Colsky (27:56)
Right, right. And all of that is important when you think about, or I guess you need to be thinking to yourself, what is my goal? What payoff am I trying to get here? Because it's one thing if you're trying to write the New York Times bestseller Mystery Murder Novel. It's an entirely different thing if you're trying to gain credibility for a potential client base. And
You know, my personal experience in the books that I wrote, they're all self-published. Why? Because it was a message that I was having to give out verbally over and over and over constantly. And I said, I'm just going to put this in a book. Then people can have the book. They'll have it. It's in context and I don't have to deal with it. And so I'm not interested in being a best seller. I'm interested in having a tool that's available to people who want that information. And
So are you going to make money self-publishing? No. I get a couple bucks here and there, but it's not a moneymaker. It's more of a credibility builder, which is why I went and did it that way. What has your experience been with your clients?
Pat Iyer (29:15)
I joke that I've made about 35 cents an hour in royalties for some of the books that I've written, but I have made millions of dollars because of the doors that opened to me as an expert who then recognized that I couldn't do other types of nursing cases myself. I did MedSurg cases. An attorney came to me and asked me to review an emergency department case.
I said, that's not my background, but I've got a colleague who would be perfect. And I put the two of them together and then the proverbial light bulb went off over my head. And I thought, well, maybe attorneys need other types of experts as well. That led to a business that I developed over 30 years, supplying expert witnesses. That's where the millions came in because I had 200 experts.
under contract at the time that I sold that company and they were billing for me and it
Andrew Colsky (30:17)
Mm-hmm.
Pat Iyer (30:18)
was a beautiful thing.
Andrew Colsky (30:20)
Sounds like a beautiful thing.
Pat Iyer (30:22)
And it started with that first book on nursing process and nursing diagnosis when I got
Andrew Colsky (30:27)
Right.
Pat Iyer (30:28)
my first expert case.
Andrew Colsky (30:30)
Fantastic. Well, you know, I hate to say that we've run out of time because I feel like we just got started here. But the concept and the information that you shared is very meaningful and useful for people. You know, it's another thing that can be done.
in terms of building credibility to build your practice, to build your notoriety, you know, to build all the things that you're looking to build. It does take some time. It does take some planning, but there's coaches like Pat that are available. If somebody wanted to get in touch with you, Pat, could they do it?
Pat Iyer (31:11)
Sure, it would be best to go to my website, which is patier.com. My last name is spelled I-Y-E-R. It can be confusing. I don't like to be called Pat Liar, especially
Andrew Colsky (31:24)
You
Pat Iyer (31:25)
as a former expert witness. patier.com and I've got some free reports and there's a contact form there. I'd be happy to talk to your listeners and encourage them.
If you've got a message that you want to share with people, go ahead. Don't let self doubt and don't let the busyness of life stop you from sharing your message. The rewards can be significant of writing a book.
Andrew Colsky (31:54)
Fantastic. Thank you for that. And I want to remind our listeners also if you're looking for a simple way to take your information to get it out there in terms of blog posts and LinkedIn posts and YouTube videos that you don't even have to be there to record Take a look at the BPIC.com website be-p-i-c-k-e-d.com That's what we're all about is taking all the hard work that I had to do
and turning it into a simplified process where it's basically done for you. So with that, we look forward to seeing you on the next show, the next episode of Be Picked. Pat, thank you for joining us.
Pat Iyer (32:37)
Thank you, Andrew. It's been a pleasure.