How do you get ChatGPT to recommend your firm?
A brand-new company reached the top six of about 3,300 competitors by owning a niche nobody else was talking about. Any professional firm can use the same approach.
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Brief summary of the show
In this episode, Andrew Colsky talks with Tyler Henn, founder and CEO of Henn House Digital Growth Studio, about how to get ChatGPT to recommend your business, and why the "AI is all-powerful" story costs small firms time and money.
Tyler explains why ChatGPT works like a "glorified Googler" through query fan-out, the Google Business Profile steps most owners skip, and why a steady stream of recent, detailed reviews can beat a bigger pile of old ones. He shares how a brand-new company reached the top six of about 3,300 competitors by owning a niche nobody else was talking about.
For lawyers, accountants, therapists and other professionals, the takeaway is clear: be specific about what makes you different, keep your signals fresh, and earn mentions on podcasts and other sites that AI can find.
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Take the free AQ AssessmentKey takeaways
What you'll learn
- Why ChatGPT works like a "glorified Googler" through query fan-out, and what that means for being found
- The Google Business Profile steps most owners skip, including why answering "no" beats leaving a question blank
- Why a steady stream of recent reviews can beat a bigger pile of old ones
- How to ask for reviews that describe your work
- How a brand-new company reached the top six of about 3,300 competitors by owning a niche
- Why podcasts, speaking and third-party mentions are credibility signals AI can find
- Why "AI will post everything for you" is a trap
Full transcript
Read the full transcript
Andrew Colsky JD, LPC: Welcome to the Be Picked Podcast. I'm your host, Andrew Colsky and we help small professional service providers get themselves found on the internet so they can pick up more clients. I will say if you are listening and you are interested in figuring out where you stand, what your strengths are, what your weaknesses are online, and you want to do better, just go to www.getyouraq.com And you'll be able to take a free 20-question assessment. You'll get a full report telling you your strengths and weaknesses online and helping you get set to take the information that you're about to get here and put it into practice and build your own practice. With that, we have a guest today, Tyler Henn. He is founder and CEO of Hen House Digital Growth Studio. Tyler, welcome to the show.
Tyler Henn: Thank you so much for having me, Andrew. I'm excited to be here.
Andrew Colsky JD, LPC: Yeah, this is such a hot topic today given AI and all the changes that are happening. And literally just three minutes ago I I got a notification of a new spam shift that Google is working on and put out a listing on LinkedIn for everybody to let them know so they're getting the information the second it comes out. tell us about yourself. Tell us about the type of clients you work with and the type of questions they have for you and then let's start answering some of those questions for people.
Tyler Henn: Yeah, so I'm Tyler Henn. I own Hen House Digital Growth Studio. And our main goal is to get more qualified leads for any local business. And that could be local to me or local to any city in the world. and we do that through the business's online presence. So what is on your Google Business profile? What does it say on your website? What are you posting on social media? And and it it cascades out from there. So are you going to networking events? Are you knocking on doors if that's relevant? because I strongly believe that all marketing channels affect SEO in some way. And so we try to just do more of everything in the correct way to to get you seen online and have you be the one who's picked.
Andrew Colsky JD, LPC: Excellent, excellent. So you you you just mentioned a couple things there that I want to make sure we highlight and that people actually heard, which is so there's one thing about putting information online, which is important about what you put and how you put it and when you put it and all those types of things, but that's not the only important thing when you're trying to get out there to as you said and as I agree, to be picked. tell us w you know You've got busy people. They're running their practice. A lawyer, an accountant, a mental health provider, whatever it is that they do. And they don't know much about social media, probably, because their focus is not social media or internet, it's law or medicine or whatever. So what are people supposed to focus on first?
Tyler Henn: Yeah, so my general philosophy, I try to keep it very simple to people because, you know, people who haven't done marketing don't aren't necessarily gonna understand all the different terms like what's your row as and what you know, what's your ad spend and campaigns and all this, you know, fancy stuff that that you and I I'm sure know well. I ask them, you know, what are you doing to let people know that your business exists? And it's really that simple. I mean, that could literally be Me walking down the street, bumping into you and saying, Hey, by the way, I own a marketing agency. Do you need that? And you know that's not necessarily probably the best way to market your business, but that is marketing. Handing someone to your handing someone your card, knocking on a door, going to networking events and standing up and and and facing your fears and talking into that microphone and shouting yourself out. posting the right things on social media, you know, it it all adds up. But it all comes back to that one question is, you know, what are you doing right now to let people know you exist? Could you be doing more? Probably.
Andrew Colsky JD, LPC: Mm-hmm.
Tyler Henn: but as long as you're doing that, you know, you're on the right track.
Andrew Colsky JD, LPC: Mm-hmm. So, you know, I I completely agree with you that obviously the more you can be out there, the more you can get exposure, the better off it's going to be. But then we balance that with, well, yeah, that's great, except I have clients I gotta talk with and I gotta be in court and I gotta be over here and I gotta be over there, and I don't have time to do all this type of stuff. yet I also wanna get clients in. So our Let's start with the with the online digital presence part of this question first. What value can I get as a professional from hiring a company to do something for me? And and the real question I'm asking there is: if they're not me, if they don't know what's going on in my head, can they really generate content that's going to be valuable to help me get my brand out there?
Tyler Henn: They can. what I typically try to do with my clients is get at least an hour or an hour and a half of conversation with that business owner to really pick their brain and understand what's different about them. Because, you know, any marketing professional can go out there and say, okay, here's a roofing company. They do free inspections. That's what's different about them. Well, every roofing company in the entire United States does free inspections and every roofing company does, you know, handles your insurance claim and and all you pay is your deductible. That's the pitch we hear all the time, right?
Andrew Colsky JD, LPC: Mm-hmm.
Tyler Henn: So within that hour and a half, I try to really dig down and say, okay, all the surface level stuff, you know, skip that. What is different about you? What's different about your business? And so a really good example I can give of one of my clients is that they invested a bunch of money into this you know, home protection system called the catch-all that they pull up to the job site before the crew gets there in the morning at five in the morning and haul all these bags out of their truck. And it's a netting system that goes up against the whole perimeter of the home. It goes 12 feet up, you know, against the home. And it covers the windows and it covers the garage doors and it covers your five thousand dollar Japanese maple that you don't want an 80-pound bone dolo shingles to be dropped on. and you don't see roofing companies do that. Usually what you see is those big old tarps from Home Depot that actually on a hot summer day, if that's been covering your plants all day, they're dead at the end of the day. And if they're on your grass, your grass is yellow. And so this is like a a what is the word peripherate perforated netting system that allows those plants to breathe and also protects the home from any droppings and nails and stuff like that.
Andrew Colsky JD, LPC: Mm-hmm.
Tyler Henn: So all that to say, I made a very big point of talking about that with a lot of pride on his website because somebody who's looking for a roofing company that protects their home and goes above and beyond, he's gonna show up. And so
Andrew Colsky JD, LPC: Uh-huh.
Tyler Henn: that's just one example, but you know, every Every company's gonna be different and every business type is gonna be different, but you wanna really find those things that make you unique to where, you know, someone's gonna feel like, this isn't just another company. They're really going the extra mile and going above and beyond with their service.
Andrew Colsky JD, LPC: Right, right. And a and that's a great point because certainly things that make us unique are the things that we should be talking about and proud of. so then then take that and translate that from me in terms of so you said this is something he should be talking about online. When you say talking about online, is this something that you mean just proud? Putting up on a website? Is this something that you mean he needs to go out on social media channels to be putting out posts as well? Is this something that he needs to focus on SEO terminology? What's the best way to get that out?
Tyler Henn: Yeah. So there's an order that I prefer and I'll I'll walk through that now. for me at my agency, step zero for helping any client is getting their Google business profile. If they don't have one, you know, you have to have a Google business profile. It's everything.
Andrew Colsky JD, LPC: Yes.
Tyler Henn: and then step one would be actually looking at that Google business profile and making sure that all the questions are answered and that not only that, but all the questions are answered properly. So, like a big mistake that I see on Google Business Profiles and Google kind of has an issue. They really need to to redo their Google business profile onboarding. Because when you go and create a Google business profile, it asks you what's your cat what's your category and what's your service. And most people pick one category and one service. They don't add a description because I don't think it even asks for a description in the initial creation. It asks your business hours, business name, address, and then it asks, do you serve customers at that address? If you say no, it says okay, you should be a service area business. We'll hide your address. What they don't tell you is that if you're hiding your address, you don't rank at all. so and we can get into that down the line if you want. But so that's pretty much all it asks you. And then it either makes you film a video and verify, or if you're really, really lucky, it just verifies you, or we'll text you a code, which I haven't seen too much recently. We've been struggling with with verifications. and then people think, okay, I'm good. I have a Google business profile. But if you actually go back in and look. You know, there's probably 15 or 20 more questions. It asks what language you speak. there's a lot of type of owned business, like for example, woman-owned, veteran-owned. I I believe there's indigenous owned. there's all these different identifiers that you can add, as well as like wheelchair accessible parking, paid parking, garage parking. And a lot of people will will say, Well, Tyler, none of those apply to me. I just leave them blank. It's actually better to answer no, I don't speak Spanish than to leave it blank. Because it shows Google that you actually took the time to fill out all those questions and put in the effort of making sure that your Google business profile was optimized.
Andrew Colsky JD, LPC: Mm-hmm.
Tyler Henn: So at scale, you know, with 3,300 roofing companies in Metrolan, where I live, the person who took the time to fill out that profile is gonna, you know, all other things being equal, they're gonna get prioritized. And so so that's step one is gonna be optimizing the Google business profile.
Andrew Colsky JD, LPC: Right.
Tyler Henn: And and on the on the topic real quick of categories and services, I've found that the sweet spot is four or five categories and 30 total services. of course, don't pick categories that aren't relevant to you for the sake of having four or five. But if there are four or five, you want to add those because that gives Google context as to you know who you are and what you actually do. When you add those services, you also want to make sure that you go do descriptive descriptions for each service. and talk about the area that you do it in and maybe the way that you do it that's special. Once we have that, I start, you know, building out the website or making sure the website is structured to closely mirror the Google business profile. That's what I
Andrew Colsky JD, LPC: Mm-hmm.
Tyler Henn: found works super well. And so what that looks like is having a page for every single category and every single service on your Google Business profile that targets the city that your Google Business profile address is in. So for example, roofing company Atlanta would be a main category page that you would need. And then you may have a roof repair in Atlanta, Georgia, roof replacement in Atlanta, Georgia, Skylight installation in Atlanta, Georgia. And then that's where, you know, going back to your question on where do we include this content that makes us unique, wherever is relevant across that structure. So if when you're doing a roof replacement, you use a super nice netting system, you want to make sure that on the roof replacement in Atlanta, Georgia page. You're talking about that and even showing pictures because people are going to want to see, that sounds nice, but what does it look like? And then when they see it, they're sold because it's pretty cool.
Andrew Colsky JD, LPC: Right. Right.
Tyler Henn: and that and that principle can apply to to any service, you know. So that's kind of what it looks like. And then from there we look at, okay, we've got the really good foundation, we're starting to see some better rankings. What could we now be posting on social media to further reinforce that? And so things that make you unique and set you apart do seem to do really well on social media. So it'd be great in that case to do a video on hey, I'm Bob with Bob's Roofing. And we're setting up this the catch-all system today. This is what it looks like. This is what it does. This is why we're amazing. Give us a call. and at scale, that builds a bunch of relevance for people who are potentially looking for your your services and maybe the level of care that you provide. And just one more point on that really quick. Is that we're now in Google Search Console, we're able to add our Instagram accounts, X accounts, YouTube, and TikTok. And so we can actually see which of our posts are ranking organically. And so it's more important now than ever to be making sure that the captions that we're posting, not the captions on the video, but the caption under where you post or the description, depending on the platform, what it's called. we need to make sure that the first couple of words or the first sentence of those posts are targeting what we want to target. So in that case it could be roof replacement, home protection in Atlanta, Georgia, or something like that, to start
Andrew Colsky JD, LPC: Mm-hmm.
Tyler Henn: off that post and then talk all about it and post a video. And at scale, we've seen that stuff like that is ranking really well. And so it's just kind of this we add on layers and layers of relevance over time, but everything starts with that Google business profile.
Andrew Colsky JD, LPC: Right, right. Yeah, and there's I mean, we could do multiple shows on Google Business Profile alone and nothing else because there is so much there. But the like you said, the beautiful thing about it is it's free. And for a company not to go and claim it and fill it out is just throwing away phenomenal, you know, access and and and and exposure. So if you're listening to this podcast and you don't have a Google Business Profile, as soon as you're done, or even before we're done with the podcast, get on and claim yours and get started with it. There's no excuse not to have that. Also on Google Business Profile, they have reviews, right? Tell us a little bit about reviews. What What is important about them? What isn't important about them? What do I need to know about them if I don't know anything about how to use reviews?
Tyler Henn: Yeah, a couple months ago I would have had a different answer, but now there's a couple angles with, you know, these these algorithms and math problems that Google has are changing every 10 seconds now. And so I'll so I'll cover a couple things. historically I would have said that review total review count doesn't matter. I still agree with that. What matters a lot right now is review velocity. So how frequently and consistently are you getting reviews? so if you have maybe only 50 reviews, but you've been getting two a week consistently, you may, all other things being equal, outrank a competitor that has 450 reviews but hasn't gotten one in three months. Because Google's like, well, are they still in business? They stopped getting reviews. and so what I always tell my clients and anyone who's asking is if you provide someone a service in person and they are satisfied with the service, ask them for that review before they go. They are very, very likely to leave it. and it can be as simple as, hey, could you mind leaving us a review on Google? It really helps our small business. They will do it. Like, especially if a a an example I always give is like if you're a chiropractor and you crack someone's back and they feel really good, you can be like, You feel you feel better? And they say, Yep. You say, Cool, scan this, leave a review. they'll do it because their back was hurting and now it's not. and then on top of that, I always ask my clients to Ask your customers what the reason that you reached out to that business was and what the outcome was. Because now we have multiple AI platforms that weigh reviews very heavily. And so it's a great place to give relevance. And
Andrew Colsky JD, LPC: Uh-huh.
Tyler Henn: like I'm sure any business listening to this can go scroll through the reviews and find a five-star review that says great job or highly recommend, which is nice. It's nice to have a five-star review, but that doesn't tell Google anything about what that unique situation was and how you handled it. And so when you ask them to describe why they reached out and what the outcome was, they end up typically, you know, writing something more like a paragraph that's more specific and gives really good context into that particular job. And then on top of that, try to get them to add pictures if pictures are relevant to your business. Like if you just got your roof replaced, take a picture of your nice new pretty house with a nice roof and just post it on there. Google likes the pictures too. and on top of the you know, more descriptive reviews, we now have a system in Google Maps called Ask Maps. And it is a, you know, AI powered, basically an agent for Ask Maps. And you can go in there and get more descriptive, like I said, where you go in there and ask, roof roofing company that protects my home. And it will go and look through those reviews and look through the website. And if there's 25 reviews talking about how great the catch-all system was, That went up against your house and you didn't find a single nail after the roof was replaced and all this stuff, then Google's gonna really understand that and recommend that company.
Andrew Colsky JD, LPC: Uh-huh.
Tyler Henn: Another I'm full of of roofing analogies and I'm happy to talk about other ones, but I I worked in roofing before this, so I I I always like to give the analogies.
Andrew Colsky JD, LPC: Sure.
Tyler Henn: I have another roofing client who like I said, 3300 roofing companies in Metro Atlanta. I he filed his LLC last November. I started with him in February and I've got him hovering around I would say top six on average for his city, which is very good. now if you look up roofing company city name, he's he's in that top six. But if you look up Latino owned roofing company city name, he's number one. Like and there's no competition. Because in going back to getting specific about you know what sets you apart. I made sure that I spoke about that and wrote about that a lot on his website. And so when you ask Ask Maps, you know, who's the best Latino-owned roofing company near me? It's only him because nobody else is even talking about that. And I guarantee there's other Latino-owned roofing companies in this area. I know there are. and that's even translating now to just general Google search too, because it's, you know, adding AI into the algorithm of how it's how it suggests things. So
Andrew Colsky JD, LPC: Uh-huh.
Tyler Henn: that's that's kind of all a roundabout way of like You know, how how we're being seen and why it's important to to try to get robust descriptive reviews.
Andrew Colsky JD, LPC: Right, right. And you know, and that goes with I guess a follow up comment which is this. Pre AI, when people were trying to get themselves found on the internet, you I'm sure people have heard of all the terminology, SEO and keyword stuffing and and all sorts of tips and tricks that, you know, you g you go onto YouTube if you want to and you'll find all these people telling you all these tips and tricks that the, you know, just do this one simple little thing and you're gonna be a multi-zillionaire tomorrow morning. I haven't seen a single one happen yet, but apparently you're gonna be. The thing that I like about AI and how it's changing the internet that I think gets missed by a lot of people, when you start diving into it, AI is really focused heavily, and Google and and others are focused heavily on the credibility aspect. So you could have a million posts out there and each one of them got a million views. versus some small guy that has a regular, consistent post every week that's credible, valuable, meaningful, new information that gets a hundred, hundred and fifty views, so on and so forth. And you know who AI's gonna recommend? They don't care at all about the millions of views. They care about the credibility of the content. And so the one who's gonna win the race there is the tortoise, not the hare, like we've seen in the old, you know, you know, story. So my point being that you know, don't fall for the scams. There's so many people out there that will give you the magic answer that only they figured out of how they're gonna get you number one all over the place. And I always say to them, okay, great, go ahead and do it, and I'll pay you as soon as it happens. And never hear back from them. so Putting out credible, meaningful information is super important, number one. Doing it consistently is just as important because AI refreshes in my research every sort of 30 to 90 day period. Once you fall older than that. you're not as attractive as the newer stuff. Now, if you have some credible information that doesn't exist, yes, it's still attractive and it's just one of multiple factors that are out there. But it is important to be consistent and consistent with quality info, not just numbers.
Tyler Henn: Yeah, absolutely. and another another really cool thing that I'm that I'm trying to push right now on my clients is starting a podcast. And I'm trying to lead by example. by you know, I started my own podcast and I'm trying to go on as many podcasts as I can because Google, for those that don't know, owns YouTube. And they strongly, strongly cite YouTube videos and shorts right now. And so if you are going on shows And showing your expertise and and even starting your own show and just talking about, you know, how to rank on Google, how to optimize a Google business profile. And you're a marketing agency that does all those things, then not only does Google understand that you really know what you're talking about and you should be shown, but the people watching also go, wow, this guy knows what he's talking about. I'm gonna reach out to him and and inquire about his services. And so I'm super bullish on YouTube right now and podcasts in general. a really good way to get backlinks. and a really good way by appearing on other people's shows to spread that spread that relevance. And, you know, you can it's one thing to go on your own show, but when you go on twenty other people's shows in one year, that goes out to all these other networks and spreads like wildfire. And so that's something that I'm really working on right now. it's still early. I've been, you know, I'm probably three months in, but we know how these things compound. And so I'm I'm telling everybody to to get on YouTube and and start, you know, start a podcast or go at least go on podcasts. and I'm actually offering that as a service now too, because I believe in it so strongly. So it's I think a an untapped market, even though YouTube is already so, you know, so heavily used, I it's gonna be bigger, I think.
Andrew Colsky JD, LPC: yeah. No, I you're a hundred percent, you know, in agreement with you there. you know, I think I I've said this on some of my prior podcasts, and some additional value from the podcast beyond what you just shared, which is super important, is the connections you make, the information that you as the podcast host learn from those people. and you know, you you also mentioned the word backlinks. And I I want to add to that. So backlinks are links to your content from other sources, basically, which is really valuable for Google search. But there's an additional piece to that. Forget about the link from someone else's site to your site and think about the fact that when you're on someone else's podcast, when you are speaking at some other place and Chamber of Commerce, for example, and they put that information up online. we had Andrew Kolski come in and speak about AI yesterday, so on and so forth. Those are credibility signals, even if they don't link to your material. AI, differently from you know, regular Google search engine, AI looks for the credibility, not just what are you saying about yourself, but what are other people saying about you, whether it's a link or not a link. What are they saying about you? Because credibility, you know, I can tell you how great and wonderful I am. That's a whole different story from everybody else who's not me saying what their experience with me has been. And AI values that a lot. So Do you have to post stuff of your own? Do you have to put a lot of stuff out? Yes. Does it have to be meaningful, credible, unique information? Yes. Are you going to do well by going to one of these, AI will post all this stuff for you? And you don't have to blink your eye. Useless waste of money. Don't do it. I'm telling you now. A lot of you are gonna do it and then you're gonna come back two years later after you wasted all that money and gotten no results and say to me, my god, how come it's not working? And I'll point you to this podcast and I'll say, That's why. there is no quick fix. You know, do your homework, do your work. But the main thing here is It's important that you do your own posting and all that as half of the equation, but that's half of the equation. The other half is you've got to be visible, just like Tyler said in the beginning when he was telling us that. You've got to be visible, you've got to get out there, you've got to speak, you've got to speak on podcasts. Writing a book is another great thing. you know, one of my books just dropped when? Last week, and my second one comes out in January of next year. so you know, all these things are credibility signals and those are the things are gonna help you be found and recommended by AI, not just numbers of content or numbers of viewers.
Tyler Henn: cool. And I would almost even say that it's that posting your own stuff is less than half of the work now. I mean with with the way that AI finds things. And and just to give more context of like how AI works, because I think a lot of people are under this have this misconception that AI is this all-powerful thing that's coming for us like three months from now. And that's not the case. I'm here to say today that AI is still very, very dumb. And the way that it works is I'll give an example of Let's say that I want some pizza and I look up best pizza near me. I'll for I'll use Chat GPT for example, but this applies to all of them.
Andrew Colsky JD, LPC: Mm-hmm.
Tyler Henn: It does what's called a query fan out, which is it basically is gonna go and Google that for me, but it's gonna reword it a couple times. So it may Google best pizza, Cobb County, Georgia, 2026, best 2025. if I if I said maybe in particular like New York style pizza, it's gonna Say like best New York style pizza, best maybe New York owned pizzeria in the area, and it's going to basically deliver a summarization of those results. And all that is to say that ChatGPT is mostly a glorified Googler. And if you have content online about you from third-party sources that's indexed, ChatGPT and AI can find those things. And so if somebody's looking for something that's relevant to you and what you do. or your personal brand or or your company brand, all those things show up in that search. And so it's really important to be making sure that you're getting third party validation. So it's yeah, it's it's an interesting place right now to be. And I I again I think podcasts are a really great way to do that and to spread that awareness really quick.
Andrew Colsky JD, LPC: Right, right. Yeah, and you know, like anything, if if you've never done it, it can feel overwhelming, it can feel scary, it can feel confusing until you start to do it and get into it and then you know, you start to to learn about it, you start to get more comfortable, you start to to do things. Get a co host to do it with you. Talk about the things that you do, talk about unique situations you came up with. Always be aware of, you know privacy of people. You don't be naming clients and things if they don't haven't given you permission. But you can talk about the the the story that occurred. You know, I had a you know, I'm trying to picture a a a a lawyer, you know, we had a criminal client, criminal defense client come in and they were being charged with X and we were able to do Y and Z because we found out A, B, and C. You know, that type of stuff you can give. You're not giving anybody's name, you're not giving any you know, other information, but you're giving the meaningful information. You're talking about how did you handle this situation? How were you able to help? You know, why why should someone rely on you? What can you do in these situations? so Just th there are so many opportunities out there now. And then it all comes down to that thing we're talking about, which is how much time can I spend where and what's going to be the biggest return on my investment. It's always a challenge. I do a 90-day boot camp where I take, you know, brand new people who've put nothing out there about their business, they don't even know where to start, and we set them up to do all the things necessary to get them found by AI. And I tell them, do what you can. You can't do everything. Some people will do everything. I'm gonna give you everything you need to know, and you just pick and choose what you have time to do. And maybe you start off slow and you do the first two or three things and then you add in the the next and the next and the next as you go, and the more you do it, the better off you are. But if you're not doing it, your competitor is, and who's gonna get recommended by AI? That's gonna be your competitor, not you. So you gotta decide what your goal is.
Tyler Henn: Yeah, yeah. I love the baby steps because yeah, you you know throw everything that I mentioned in that list in the beginning and people are like, whoa, like I I don't have time for all that. Well it's like, we'll start with one and start with the other. but I'm about to give the the biggest hack that you can do to be recommended online. And everybody's going like this right now. They're so excited for what I'm gonna say. And when I say it, they're gonna go, man, if
Andrew Colsky JD, LPC: Right.
Tyler Henn: you are a really good company for a really long time and don't mess up that much, and if you do mess up, you make it right. You will get recommended online.
Andrew Colsky JD, LPC: Absolutely.
Tyler Henn: And that's not what that's not what people want to hear, but that's just the truth. If you are just an excellent company and provide an excellent service, there you go. That's most of the battle. You know, we can move around keywords and the wording on a website, you know, all day. And it works. I mean, that's you know, I'm not telling you what I do doesn't work. It definitely does. And I've I've gotten amazing results from my clients, but you gotta be a great company. I can't the better way to phrase it would be you can't out SEO poor, you know, poor service.
Andrew Colsky JD, LPC: Right, right. Yeah, I I I I couldn't agree with you more. I I even have an entire you know, it we did not talk about this ahead of time at all. You have no way to to know this, but I have an entire chapter in my new book coming out about exactly that. What happens when you get a negative review? How do you handle it? And many people out there are really, really good at handling a negative review really, really poorly, and they just dig a deeper hole for themselves. And The secret, you know, you we talk about the hack. The secret there is guess what? Be honest, be genuine, take responsibility, fix the problem. Even if you're actually not responsible, I'll give you the example. Many of you may remember, I don't know what it is now, 20 years ago or whatever, Tylenol. Someone went out and poisoned Tylenol and was killing people. Tylenol didn't do anything wrong, but you know what? They took responsibility, they fixed it, and they they Went right back up in the market. Getting on TV or getting on YouTube or getting on wherever and complaining as to why it's not your fault will get you absolutely nowhere except in a deeper hole. Do the right thing for people, do it well, be genuine, be honest. AI will reward you and your customers will reward you. That's as simple as that.
Tyler Henn: Yeah, a hundred percent. Yeah, I couldn't said it better myself.
Andrew Colsky JD, LPC: All right, well, we are out of time for today's podcast. This has been really valuable information. Tyler and I did not talk about any of this prior to this podcast, but I can tell you he definitely knows what he's talking about, and I encourage you to speak with him if you're interested. Tyler, how would someone find you?
Tyler Henn: Yeah, my website is www.hen dot house. That's h-en-n dot house. You can shoot me an email at hello at hen dot house or you can connect with me on LinkedIn. it's Tyler Hen there. I'd be happy to talk and look through what what you've got going on right now and where I think you know you could be with either working with me or I'm just happy to give some tips too if anyone's interested.
Andrew Colsky JD, LPC: Fantastic, fantastic. And you know, with that, if you're if you're still a little unclear as to where you stand or where to start, I'm gonna remind you what I said in the beginning of the episode. Simply go to www.getyouraq.com. Aq stands for AI authority quotient, the name of my new book coming out. and it will ask you twenty questions. You answer them. And then you get a full report that tells you your strengths, your weaknesses. And you could take that report and you could go to Tyler and say, hey, look, this is the information I found out through taking this, you know, AQ assessment. Can you help me with these things? So all free, you know, we're here to help you grow your business, providing value, that's what we're trying to do. So we look forward to seeing you on our next Podcast, we've got coming out faster than I can keep up with but there's so much information and it's changing so rapidly that we have to do that. So we'll see you again on beepicked dot com or bepicked podcast dot com for the podcast. Thanks and thanks for joining us, Tyler.
Tyler Henn: Thank you so much.
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