The Real Reason Clients Choose Someone Else Before They Ever Call You

New episodeContent and AuthorityNovember 13, 202632 min

Why do clients choose someone else before they ever call you?

Personal brand strategist Mohd Hashim joins Andrew Colsky to explain how professionals build a personal brand people trust before they ever visit a website. They cover three kinds of content, why your LinkedIn profile works like a landing page and how community builds visibility over time.

Guest: Mohd HashimPersonal Brand Strategist · LinkedIn

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Andrew Colsky, host of the Be-Picked Podcast
Hosted by Andrew Colsky, JD, LPCAttorney, licensed counselor and founder of Be-Picked.
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Brief summary of the show

Hashim works with B2B founders and C-suite leaders on LinkedIn. He explains that a personal brand is not a logo. It is how people already see you, and the work is shaping it on purpose around the topics that bring you business.

He shares his three-part content approach: personal stories that set you apart, expertise that gives people something useful, and what you sell. Instead of a hard sell in every post, he treats the LinkedIn profile as the landing page, with the headline, about and featured sections lined up with the content. He also explains why a clear niche beats trying to help everyone, and why saying no to the wrong clients protects your reputation.

Hashim is honest about the hard part: personal branding is slow, and expecting results in three or four months is a trap. Andrew connects it all to credibility and AI search, since people now look up experts, and ask AI tools about them, before they hire.

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Key takeaways

What you'll learn

  • Why your personal brand is how people see you, not just what you post
  • Hashim's 3-part content framework: personal stories, expertise and what you sell
  • Why selling too hard on LinkedIn pushes people away
  • How to set up your profile so it works like a landing page
  • Why focusing on a niche beats trying to help everyone
  • How comments, DMs and community build visibility over time

Full transcript

Read the full transcript

Andrew Colsky: Welcome to Be Picked. This is the podcast where we talk about how people can get out there and get found by AI and AI Search for professionals to build their business and to grow their business and everything related to getting yourself out there and getting found. I'm your host, Andrew Colsky Today we have Hashim, who is a personal brand strategist, that is going to talk to us about exactly what is a personal brand strategist and how that works and how that can help you build your business. So Hashim, welcome to the show.

Mohd Hashim: Thank you Andrew for having me here and I really appreciate this opportunity you gave me.

Andrew Colsky: why don't we start from the beginning? Introduce you as a personal brand strategist. Tell us

Mohd Hashim: Yeah.

Andrew Colsky: what exactly is a personal brand strategist and what type of work do you do?

Mohd Hashim: Absolutely. So basically personal brand strategies is someone who helps you positioning in a way that your target audience or let's say you let me give you an example. Let's say you are a founder and you are selling a product and you have your target market and you wanna sell a product to specific people. So now you have to position your product. It's it's total marketing. We all know that, right? So in the same way, when you try to position yourself to the people, your target audience, we call it a personal brand. And that's what I do. I help people to position themselves as an AIthority leader in the in their industry or help them to build the visibility around their experience, expertise, and in their niche. So that's what I basically do. And when we do talk about the marketing, it's usually related to the product, but when we talk about the personal branding, we talk about the person. Who is going to be the face of the product or whatever? If you are a consultant, you want to be seen as a go-to consultant in your industry. So you have to talk about your specific experiences, your journey, your expertise, how you build your career, how you get into that, and we create content around that and through social media, especially on LinkedIn. I am specifically working on LinkedIn only with a B2B for founders and when we talk about the specific things about your journey, about your experiences, then people start recognizing you as the expert, go to expert. So that's what the personal branding is all about.

Andrew Colsky: Mm-hmm. Okay. So, you know, I want to get into that deeper because I think

Mohd Hashim: Yeah.

Andrew Colsky: a lot of times when someone hears the word brand, oftentimes they think of a logo. So if I talk about like Coca-Cola and the

Mohd Hashim: Yeah, absolutely.

Andrew Colsky: brand, I think of the word Coca-Cola, the white letters, the red background, that type of thing. What tell us more specifically when we talk brand. What are we really talking?

Mohd Hashim: Yeah, absolutely. So basically as I just mentioned that when we do the marketing it's about the product. So if we talk about the Coca-Cola, so it's about the product, not about the founder, not about the CEO or not about the CFO. But when we talk about the personal brand, so it's something personal to you. So basically if I say everyone have the personal brand already, we just don't know it. The personal brand is basically how people see you. Let's say you are getting into a new college, you are To your first job and the way people see you, the pay the way people perceive you, this is your personal brand. You already have a personal brand. But what I do is I help you to build the personal brand that is monetizable, and basically we are doing it intentionally now. Now we are going to talk about specific topics, not about everything about us, just specific topics which can bring us more business, which can bring us more opportunities. So this is going to be more about the personal person, not about the product. Yeah. And

Andrew Colsky: Okay.

Mohd Hashim: w when we are saying that Coca-Cola is a brand, yes it is, but it is the product, it's not a person. And these days you will see there are hundreds of like many founder-led brands. Why we call it a founder-led brand? Because founder is leading to that brand. We are not talking about the product, but we are talking about the founder. So he has a strong personal brand. And whenever let's say let's talk about the Elon Musk, whenever he launches something, everyone jumps. On it because he already have a strong personal brand. It's not about the product. He built a brand now, whatever he will launch, people gonna see that even if it's working or not working, it's good or bad. But for the first time, people will see it, then they will decide they are going to buy it or not. But they Elon Musk have a strong personal brand, so people definitely gonna see that. So that's what the personal brand is. Your experience and expertise you share in a way that people can connect and resonate with and they see the value and they stick to you, they follow you. And whenever you launch a business then you get more business, more leads, more opportunities.

Andrew Colsky: Okay, so then let's let's follow that through. Let's say that I am someone who has a professional practice. Maybe I'm a lawyer, maybe I'm a dentist, maybe I'm a chiropractor, whatever it may be. What type of things should I be thinking about if I want to start thinking about establishing a personal brand? Where do I even start?

Mohd Hashim: Basically, you start with your own journey. So when you are building a personal brand, first thing we see that w where you are at right now. Maybe you are just starting your career or you already have established business. So let's take the example of you are just starting your career. So when you are starting your career, it's always better to share your journey and what you are learning throughout your career instead of being an expert. You don't need to fake it. You need to share what is real, you need to share what your experiences are and you need to Talk about what you're struggle currently because this is what most people resonate with. So I categorized it into three categories. So first one is going to be the personal stories, which is more personal like for you. For example, you went to college and you learned something specific, which is only you know, not other people can do it. Because in the world of AI, everyone is able to create content, but and it it feels like everyone is talking about. same same thing but when you share the personal stories when you share personal experiences you know that it is going to be a differentiator because this is not common for everyone and when you ask AI let's say Claude or Chat GPT you drop chat GPT that what are the five best colleges in US where should I go so it will give you the same five colleges but if you are from a different college and you share your story and about let's say you talk about Something specific about a professor. So more people will resonate with that, they will know that you have a different experience that will differentiate you. So personal stories are for the differentiation, and second thing is expertise, what you are good at, what you actually do. So when you start talking about your expertise, let's say I'm a personal brand strategist. So I am going to talk about how you can build a personal brand, what are the things you need to build a personal brand. So these are the things I can. And the third thing is basically what you sell. What will help you make money because you know visibility visibility is not the only goal. Your goal is to make money on that. Right? So how how can you make money on that? So first first thing people usually think that I can get some brand deals. No, it's not gonna happen because for the brand deals, you're gonna need a lot of followers, lot of engagement on your profile. So before that, you have to think about what you are actually gonna sell. You can be selling consultations, you can be selling done for you services. or if you have a product you can sell that. So you need you need to align all those things together, then you start talking about that. And let's say if you are posting on LinkedIn, you are sharing content on LinkedIn, LinkedIn. So you need to make sure that you are talking about all three things, not just one.

Andrew Colsky: Uh-huh.

Mohd Hashim: If you are talking about personal stories only, at some point people will get bored and they will stop seeing coming back to your profile. But when you add the expertise, they will see you that you you are adding some value into their lives, you are sharing some information that they can easily apply in their personal lives. So it will make them come back to your profile. And once you have a small audience and then you start talking about your product or your service, how you help your Target audience actually, right? So maybe you are a nutritionist. So how you help someone lose weight, how you help someone gain weight, something like that, right? So you have to start talking about that and you start sharing the case studies, you start sharing about the journey of your clients that's how you build trust when you start doing all those things together then you over time start seeing some results and the biggest mistake I see people people make that they expect that when they start building the personal brand they will start making the money in three four months. This is not the way to do it because personal brand I would say is the slowest marketing way. When you have a strong personal brand it will take like almost a year to build a personal brand. It's been two years for me I'm doing it for two years and I have a good business now. But when I started is it was very tough because no one knows you. You don't have testimonials, you don't have results to show new people who who can buy from you. So you need to make sure you align all these things together and be patient. And when you do this, you will definitely make money with the personal brand.

Andrew Colsky: Right, right. And I think part of that is, you know, as you're talking about is is the concept also of of consistency, 'cause you're talking about kind of building out there. You if you

Mohd Hashim: Indeed. Yeah.

Andrew Colsky: if you go one time and you say, Hi, here's who I am, and then you're never seen from again, that's not gonna work, you know, to your advantage.

Mohd Hashim: Yeah. Yeah. That's the point.

Andrew Colsky: so let me let me get some clarification on one piece. You you talked about sort of the these these three Parts, the personal stories, the expertise, and the the product or whatever it is that you're selling. So let's let's take an example of the nutritionist that you gave. So this is a person who helps other people with their nutrition and weight goals and you know health and those things. So when you talk about the personal stories part, do the personal stories have to be personal stories related to things that they do in the profession or Should should they add or should they avoid personal stories like my favorite hobby is gardening or I got a new puppy or something like that?

Mohd Hashim: So basically people mistook that usually because personal stories is not something like you can share anything, right? You have to be a little bit more specific. That should align your goal. You need before you s like how I build the strategy, I ask the goal first, then I do the for or move forward right in a from the goal then step back. So basically you need to understand what your goal is. If your goal is to just post the content and you don't want anything from the content or you don't want to make money then it's fine. You can share anything you want. But when you have a goal you want to build your business around that. So you have to make sure that your personal stories also align somehow to your product or to your expertise. Let's say we are talking about the nutritionist. So So when you are talking about the new nutritionist, your personal stories can be simply that how you started your journey as a nutritionist, how you learn what are the problems you usually face when a client comes to you. These are the personal stories, not something like I have a puppy and he ate this or something like that. It's it it might work sometime, but usually don't add much value to the audience, so they don't give much importance to that. But when you have a like very big audience then you can share usually these things as well because people are following you and they love seeing this but when you are starting this I always suggest that you better stick to the stories which align with your goal

Andrew Colsky: Right, right. And you know, with that, you know, and you were talking about this earlier. It's it's you gotta be sharing things that are relevant to the audience that you're trying to attract. And one of the one of the biggest I'm not gonna call it a mistake, but one of the biggest gaps that I see a lot of people have who I speak with is I will ask them, you know, they say they wanna build their their presence online, they wanna build their credibility. And I'll ask them, so who is your ideal client? And almost 100% of the time they have to stop and think because they've never really thought about it. And

Mohd Hashim: Yeah.

Andrew Colsky: too many times people will know that, okay, I have, you know, may maybe again I'm a nutritionist, so I'm trained and I can do anything and everything related to nutrition. but that's really broad versus someone who says, Well, I work specifically with you know, children, preteens who have issues with their weight. Now you've got a really specific ideal client, right?

Mohd Hashim: E exactly, like you have to be very specific and like I'm sure you must have heard of this. If you're selling to everyone, you are selling to no no one. So th this is this this goes for it, right? If d this is not I I usually say this is a mistake because when we have expertise we we start thinking that we can help everyone. No, we can't help everyone. You can help specific target audience and when you start doing that, then you other people from other niche and Other industries start coming to you, but when you starting very broad, then people don't trust you much. That's what I usually say. Because when you are, let's say, let's take my example. I'm a personal brand strategist, but I stick to B2B founders and also C-suite leaders. That's my target audience only, and even in that, I focus on CFOs and CMOs, right? So I have to be very specific, but other people also come to me, people maybe come from pharmaceutical industry maybe people come from real estate industry but I have to say no to some kind of people because I know I cannot generate results for them because I don't have expertise into that area so I don't I don't need to say yes just to make some money because if let's say I take yes to someone which whom I cannot help and he say he paid me well and when I started working with him he don't see the results so this is the this is the time where people are start getting bad getting bad and they will leave a negative review, they will talk to their network that this this people this person is not gonna help you so people will not come to you. Instead if you will strictly like directly you will tell them that I'm not sure that if I can help you, still you wanna go with me, let's give it a try. This

Andrew Colsky: Uh-huh.

Mohd Hashim: way you can go go with it. But instead of you do not make to you do you do not need to make a promise which you cannot fulfill.

Andrew Colsky: Right, right.

Mohd Hashim: Always make the promise and over deliver it, not under deliver it. Because once you do the under delivery, then people won't trust you at all.

Andrew Colsky: Right, right. And you know, there there's another piece to this that I'm I I I'll I'll ask you to kind of clarify for us. So if somebody is listening to this for the first time, and this is the first time they're thinking about the concept of their own personal brand and they're saying, Yeah, you know, he's right, I really should be doing this. Let me let me listen to what he's offering. And you give these three concepts of the personal stories, the expertise, and you know, what is what are you selling? Can you clarify, in other words, if I if I took that and I went out and I said, Okay, let me start doing that and I start going out and I putting posts on LinkedIn and videos up and I say, you know, I I'm Andrew Colsky and I, you know, love helping businesses you know, prosper and thrive and I'm an expert 'cause I have all these degrees and all this training and all this stuff and You really need to buy from me 'cause I have this great product that you should buy and you can't succeed unless you buy my product. So I'm giving them the hard sell and I'm telling them how great I am and I'm follow I'm I'm telling personal stories, expertise, what my pri but is that the right approach?

Mohd Hashim: Not at all. Like if you'll see my like so there is a way to sell the product. So if you'll see my profile, you will not see a post where I am saying that work with me. I'm not saying that. I'm just talking about what I know. I'm just talking about the people who like I usually share the content about the businesses. I love talking about business so I start talking about that. So when we talk about business, who do you think will resonate the most? The founders, the CEOs, the CF. So that's how you need to find some something that connect with your target audience, your ICPs, your ideal client profiles. And when you are selling, you don't need to talk about that product or service in your post every time. You just need to mention it on your profile because when people see you are sharing some tips about nutrition, you are a CFO, you are talking about some financial stuff. So they will click on your profile, they will see what you know and when your profile reflects your expertise they will book up call right so so on linkedin it's very very important to optimize your profile so basically when we start I I start with a strategy and first thing before posting is that we build and optimize the profile so your profile have headline banner feature section and your about section right and all these things must align with your content you are going to write in future. You need to

Andrew Colsky: Right.

Mohd Hashim: make sure that when you are posting something and people read and that when they come to your profile, it must align to align to that because if they both are things different, they are not gonna trust you at all. So you need to align your profile and where you you can say your profile is your landing page. People see your ad, which is your content, and now they come to your profile and here you are selling. You are talking about your product in your headline, you are talking about your experience in the air. let's say you are sharing your portfolio in your feature section you are adding your website link in your under the headline so that's how you sell you don't you don't you you don't need to go on the post that I'm selling this services please buy no it's not gonna work at all because like I also read about human psychology because marketing and branding is very much related to the human psychology. When you are trying to sell people repel. They don't attract. You need to make sure you are providing them some value and when they get some value then they see your profile there that is your landing page. There you should be selling. And also the more like one more important thing, when you are building something, please don't sell. Just talk about your expertise and share your personal experiences and if you have already client, then start sharing your client stories. That's how you build a strong community because when you share content and you are not getting any business, so it it's it can be very frustrating because you are not getting likes or comments, also you are not making money. So it can be very frustrating, right? So instead of selling you need to focus on building your community your network so I have a framework for that as well if you want I can go ahead with that as well so

Andrew Colsky: Yeah, please.

Mohd Hashim: you need so basically like when you are Starting your journey on LinkedIn, let's keep it very specific on LinkedIn, and you are sharing your content about your nutrition thing, right? You need to make sure you are building a community and how to build a community through comments and your DMs. How we got connected. I I I DM'd you, you replied back, and that's how we got connected, right? You need to make sure you are connecting with your peers, people like you, and you are also connecting with your ICPs. Usually, ICPs, you're ideal client profile do not comment or like your post usually but they see your post and whenever they need they will you will be the top of the mind or top of their mind because they are every seeing your content every day so they know this guy providing the nutritionist services so whenever they need it they will come to you. So you need to make sure you are connecting more with your ICPs and people like you. When you connect with your peers they engage with your content because they are also in the same page, they are also in the same journey. So that's how they feel more connected and they support you and you support them. When you have a strong community and let's say you comment on my profile, so my profile is now gonna be seen by your network as well. That's how the content on LinkedIn get more reach. When people comment or like your profile their network also see that. So focus

Andrew Colsky: Right, right.

Mohd Hashim: on the community as well.

Andrew Colsky: Yeah, and I think that that's a really important you know, comment because there's a difference in in in what I talk about all the time is there's a difference between advertising and marketing and then credibility building or community building like you're talking about. And the difference is in advertising and marketing, you're reaching out trying to get a client. When you're building a community, when you're building your credibility, the clients are reaching out trying to get you. Personally, I

Mohd Hashim: Yeah.

Andrew Colsky: live in the second world. I don't want to live in the first world. And that's why I make it clear in my company, I don't if you

Mohd Hashim: Yeah.

Andrew Colsky: want marketing and advertising, don't come to me. And I I'll just say that right out here, because we're not going to give it to you. If you want to build credibility and you want clients coming to you, hey, I'm in the running.

Mohd Hashim: Yeah, I absolutely agree. Like in fact I have also run a small community, it's like almost one seventy people in a community and they all are creators because I am a creator. So I started that community to help those creators who are not able to afford the like high paying courses. So I started that for free and especially for the Asian people because they when I started no one helped me. I learned all through like from YouTube. I started reading books. I I read a lot of books. So I started reading books and I started watching podcasts. So there are many things to learn still, but when I got some clients, I hire a coach, I understand more things. Now I'm at some place where I can help other people. So I thought that should I should also start a community. And I started a community and almost like 170 people in that community. I give them sessions like once or twice a month and this community helped me grow on LinkedIn. I'm giving them free value but they know they come to see me every month so they know like this guy is gonna help us so they keep engaging with my content and when they engage with my content my content reach to more people. Th th that's

Andrew Colsky: Right.

Mohd Hashim: what I want.

Andrew Colsky: Right. And I I I you know, that same concept is is true for me and true for so many other people as well, which is basically, you know, you and I and everybody, we have to start somewhere. There's there's a day that we have started day one to get into whatever it is that we're doing. And prior to day one, we didn't know anything about what we were doing. So we had to learn. And, you know, for me The story is is similar to yours, but for me it was like I was already doing what I needed to do because I was building my own other businesses and I had to learn about personal branding and all these things. But then I realized that all of my colleagues had the same problems I was having. And I was trying to learn how to do this, and they were trying to learn how to do this. And I realized that, you know, this is, you know, getting yourself out there is it it takes y you you gotta know what you're doing, you gotta do it right, it takes a lot of time, it takes a lot of effort. And so I found ways to make it easier for myself for purposes of building my own business. And then I realized, well, you know what? Everybody else who's in the same situation as I am probably could benefit from this same thing. And so just like you said, by reading and learning and talking and and and doing all these things and then researching and being creative and trying to come up with new ways to approach things. That's where I built my business, where I built Be Picked. And so we do like a 90-day boot camp now. And we'll take people who are at ground zero. They they don't know anything about anything. They don't even have website. They have nothing, but they want to get to where they need to be. And we walk them through step by step. And where did I learn all that? Because I had to do it myself. I had to make the mistakes. I had to tweak to find what worked right. I had to do more research, talk to people like you. And this is this is how it grows. So anybody can do it.

Mohd Hashim: Yeah, absolutely. Like I mean you are doing a ninety days boot camp and you spent years for learning that and people like I I I would say this is a drawback of social media that people think this guy can make money just selling ninety days boot camp. But they don't see it took years to learn that, how to build that that boot camp, that expertise. So people don't see that usually. We know we need to see that part as well.

Andrew Colsky: Right. Yeah, it's it's it's a lot. and and and there are there with the internet anybody can put anything out there. So you do have to be cautious, you do have to do your research, and this is where I think you're talking about the whole concept, the personal brand comes in. There's one thing about purchasing a a 90-day boot camp from someone that you can go look up, you can see that they're putting out tons of relevant information that answers the questions you have that is done in a way that you feel comfortable with it and so on and so forth, versus some ad pops up that says, we got a ninety day boot camp and you try and look up about it and there's no information, you don't know who's put this on or where it came from. That's someone who sat in their, you know, basement last night, went on the chat GPT, said, Write me a ninety day boot camp and I'm gonna put it up for sale. Okay. You know, you get what you pay for out there. That's that's just the reality of the marketplace.

Mohd Hashim: Yeah, th that's the point. And also like when you are working you will get different types of client. Someone will say that other other guy is paying g giving me the same thing for a thousand dollars, right? I'll say but I I'm I'm getting paid like two thousand for the same thing. So why would I do the same thing for a thousand? But Wha as you just mentioned you will get what you get paid for. If you wanna get you wanna think about money, like you think that th a thousand will be less and I'm gonna get the same thing, but you will see the results and results will tell you why two thousand and why one thousand.

Andrew Colsky: Right. And and that's such a common thing you see. And it's such a huge mistake. Cause the common story is someone will say, you you're charging a thousand dollars. Well, this other person is charging four hundred dollars. And

Mohd Hashim: Yeah.

Andrew Colsky: so you say, Okay, well, go ahead and go go get it for four hundred dollars. They go and they spend their four hundred dollars, they get absolutely nothing useful, they've wasted their money, then they come to you and they pay a thousand dollars. Now they've paid fourteen hundred dollars. Instead of paying a thousand

Mohd Hashim: Yeah.

Andrew Colsky: dollars up front and getting it done right.

Mohd Hashim: So w it happens to me like recently. I've got a inbound lead last year and it's been almost more than a year. So I told he asked for my services and I upfront told him that these are these are my services and this is how much I charge. So he said this is too much for me, I cannot afford that and he's from UK and he's a founder of an of a firm. So I said, I cannot go less than that he said, Okay, I'll find someone else and he found someone else and he spent almost one year and he paid him like seven hundred Pounds every month for a year and got no results. After a year, he came back to me. Like I dropped him a message after a year that I'm still seeing the same same profile as I saw a year back. So are you doing it by yourself or you have someone else? So he said, I hired a sir hire someone and he's have handling everything. So I told him that you your profile looks the same. No more engagement. No, and are you getting some clients? He said no. So I said you are paying him seven hundred. pounds for for the for nothing and we got on the call he hired me after a year so you you can imagine like just multiply seven hundred by twelve thirty four hundred and it's a lot of money yeah

Andrew Colsky: Yeah, yeah. And it's it's it's unfortunate. Yeah. And it's so common.

Mohd Hashim: yeah it is people save like two three hundred dollars and waste thousands of dollars

Andrew Colsky: Right, right. So, but you know, everybody has to learn. Look, I've I've made the same mistakes I had to learn along the way. it's it's part of the process, but hopefully by, you know, sharing information on on this podcast and hopefully people getting other information from around the web, they'll start to think about, you know, what is valuable to them and what is not valuable to them. and everybody's

Mohd Hashim: Yeah.

Andrew Colsky: gonna make their own decision of what's right for them.

Mohd Hashim: Absolutely, like if you if you wanna hire someone you just don't need to look at money only, just ask them how they work, how their process looks like and what they have done for other clients. Simple. Th th

Andrew Colsky: Yeah.

Mohd Hashim: that's how you're gonna find out who is gonna work well.

Andrew Colsky: Yeah. And ultimately, you know, when we get to the concept that I talk a lot about, which is if someone goes on to one of the AI, maybe Chat GPT or something, and they type in, I hear that I need to build a personal brand, w who's the best person to go to? Well, you know who's gonna show up? You're going to be the one that shows up because you have been doing this. You've built your credibility online. You've got a solid LinkedIn profile. You've got a solid presence. You you have, you know, credentials and things to show that you're credible. The the the guy who made the course in his basement last night and put it up for sale is not going to show up. So who

Mohd Hashim: Yeah.

Andrew Colsky: are they going to find and who are they going to trust? Hopefully they find you and they trust you because you've given all the trust signals out there to prove. that you are capable to do what you do.

Mohd Hashim: Yeah, absolutely. You have to build your foundation first, then people will trust you.

Andrew Colsky: Right, right. Well, Hashim, we have run out of time. I really appreciate the conversation. yes,

Mohd Hashim: Yeah, I can see. Likewise.

Andrew Colsky: so for those of you listening to this show, you know, we try to bring you experts like Hashim and and others to talk about all the different aspects of how you can build and grow your business. Because ultimately I think that's why you're here. If you're listening to this podcast, you want to succeed and we want you to succeed. And This is all free. We have well, we we used to do one episode a week. We now do two episodes a week, Mondays and Fridays. We also just started doing a live every Wednesday at 2.30 p.m. Eastern Time on LinkedIn and on YouTube. I do a live where I talk about the most recent up-to-date information about how AI Search is working and how you can be working with it to be found. So I encourage you to join me on LinkedIn. you know, go ahead and and and message me or just follow me and we'll get the information out to you. So lots of tools and resources. Hashim, if somebody wanted to find you, how do they find you?

Mohd Hashim: Just Google my name, what is written, you'll find me on the top of the list. And you'll if you need any help on LinkedIn, just type my name, you'll find me on the top. I'm available on LinkedIn and then now I'm also thinking to start on other channels like on Twitter and Instagram as well, but right now I'm on LinkedIn only.

Andrew Colsky: Fantastic. All right. Well, thank you. So so if you're listening, the simplest, easiest thing you can do as soon as you click off of the show is go to getyouraq.com, fill out 20 free questions, and you will get a report telling you your strengths and weaknesses of what you need to work on and what you're doing okay with to be found by others and build your business. We look forward to seeing you on our next show at Be Picked, the Be Pick podcast. We'll see you next time.

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Left of Trust

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