Why do most business podcasts never grow, and what gets them found?
Most business podcasts stall because hosts chase social media clips instead of showing up where listeners already search. Anthony Nwaneri of Get More Listeners explains how clear positioning and podcast SEO help the right clients find your show.
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Brief summary of the show
Anthony Nwaneri, co-founder of Get More Listeners and author of Podcasts Made Simple, explains why so many business podcasts stall. In his experience, the professionals who get leads and clients from a podcast are the ones who were clear from the start about the result they wanted and the exact client they wanted listening.
Anthony shares how one client's leadership show started growing once its name said exactly who it was for, why audio-only can be the smarter choice if you're not comfortable on camera, and what he and his business partner learned from interviewing a hundred podcasters: promoting clips on social media rarely grows listenership. What does work is podcast SEO, choosing the keywords your ideal listeners type into Apple Podcasts and Spotify and putting them in your show name, episode titles and show notes.
Andrew Colsky adds the bigger business case. A podcast gives AI original content to learn from, lets your audience hear a real human, and builds the credibility that brings the right clients to you, so you don't have to chase them. The goal is not going viral. It is reaching the right listeners.
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What you'll learn
- Why showing up on page one of Apple Podcasts and Spotify matters more than social media buzz
- The biggest time-waster for new podcasters, and what to focus on first
- Why a niche show built for your ideal client can beat a broad interview podcast
- Why audio-only can be the smarter choice if you're not comfortable on camera
- How podcast SEO helps the right people find you when they're already searching
Full transcript
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Andrew Colsky: Welcome to another episode of Be Picked. This is the podcast where we talk about how you can build and grow your business and especially become visible online and elsewhere. I'm your host, Andrew Colsky Today we are talking with Anthony Nwaneri. He is from Get More Listeners, and we're going to be talking more about podcasts and how you can use that to build your business. So, Anthony, welcome to the show.
Anthony Nwaneri: Great to be here, Andrew. It's good to meet you.
Andrew Colsky: Well, this is such a a a a topic that I love, which is why I do my own podcast, because there's so many things that come from from podcasting. For me personally, what comes from it is I get to meet great people. I get to learn from them. it's an opportunity to create fresh, meaningful content instead of a bunch of AI slop that other people are trying to put out there that's getting suppressed by the engines now. And there's so many other benefits because your ideal client can learn from what you're doing. So so what got you into the field in the first place?
Anthony Nwaneri: Great question. You know what? I I wish I could say it was some, you know, crazy moment like stars lined up and I've always been in love with podcasting. But to be honest with you, Andrew, it's kind of dumb luck. and and a bit and a bit of strategy, I guess you could say, a bit of luck from the universe. So back in 2020 when COVID happened, I was actually still in college and I remember when I went to college, my entire goal was to essentially go to college, but to leave college with leave college with a business already set up. Now I was two years into college, COVID happened, all of that shebang. And I remember just feeling very lost. I was kind of just confused as to like, I'm spending all these hours doing university, college work. I still didn't have a business. I've tried a few little different ventures, but didn't really know what I was doing or wanted to do. One evening, I got on my knees, prayed to God, was like, you know, dude, just show me a way, show me something that I can put my mind to and actually use my entrepreneurial drive. Build something. That same evening, I bumped into one of a a YouTube ad that was like, Hey, would you like to make some money online? I was like, Yeah, hell yeah, I'd like to make some money online.
Andrew Colsky: Ha ha ha.
Anthony Nwaneri: I went down the whole funnel. and eventually I was introduced to this business model known as publishing, where you would pine find a specific niche on Amazon, write a book on the topic, and then publish that book and make sales that way. We decided, me and my business partner, Tig at the time to go into podcasting. COVID happened, it was blowing up, everyone was starting a podcast, everyone and their mum wanted to be a podcaster. So we saw the trend, decided on podcasting. And then from there, we put out our first book that failed completely, if I'm being honest. The second one, however, called Podcasts Made Simple, it blew up, did exceptionally well, sold tens of thousands of copies, became a bestseller. And then from that book, we had you know, business owners, experts reaching out who really enjoyed it, who then wanted us to help them to actually market and monetize their show. So that's how I got into the podcasting space.
Andrew Colsky: Wow. Wow. Well, congratulations on the book doing so well. That must have been an amazing feeling when you saw it starting to happen.
Anthony Nwaneri: It was. It was.
Andrew Colsky: So all right, you decided that the concept of podcasting was good, but that still doesn't explain the topic matter. Now obviously based on your book it was about how other people can use podcasting, but you know, how did that part of the idea come up in the first place?
Anthony Nwaneri: So when you talk about that part, you mean like podcast specifically, as in like how do we decide podcasting specifically?
Andrew Colsky: Well, that but also how to how you decided what the subject matter was gonna be.
Anthony Nwaneri: I'm not sure I understand your question when you say about a subject matter. Do you mean podcasting
Andrew Colsky: So
Anthony Nwaneri: in general or
Andrew Colsky: so you did a podcast about podcasting. You could have done a podcast about cooking, you could have done it about anything. But why
Anthony Nwaneri: Correct. Yes. Yes.
Andrew Colsky: podcasting?
Anthony Nwaneri: Great question. So the reason why we decided podcasting specifically was because for about three years when we were coaching our clients to grow their own shows, we were obsessed with helping them grow their own podcast. And then over time it got to the point where like we learned so much and we had enough time and bandwidth. To be able to launch our own podcast using our own strategies. so we decided to make a podcast to help business owners understand how to grow their own podcast because it was a it was an area people really struggled with and didn't have an idea how to do it properly. And that's why we decided to focus specifically on making a podcast about podcasting, which is quite meta, but it worked out in the end.
Andrew Colsky: Right, right. Okay, well, so since that's that's the topic of this show is so other people can learn how they can create a podcast, how they can use it to benefit their business, let's talk about those types of things. So first off, you know, if somebody wants to use a podcast to improve their business, and let's say that they are a lawyer. Chiropractor, whatever it may be. So podcasting is not their primary business. Their primary business is something else. There's all different types of podcasts. There's there's audio, there's audio and video, there's having guests on, there's, you know, all different types of shows, there's individual. How does someone even begin to start? What should they be thinking about?
Anthony Nwaneri: So I think the first thing that they need to be thinking about is what exactly do you actually want to accomplish from podcasting? Like what is the goal here? I think so many people get into podcasting either by just them wanting to have fun conversations, or maybe they see someone that they really look up to and they thought, you know, let's start a podcast for brand awareness. But what I've always consistently seen is that the podcasters and business owners who get the best leads, get the best sales, get the best brand awareness, they are were crystal clear in exactly what they wanted to actually gain from the podcast. And I think once you start there and have the clarity of what you want, is it that you want the podcast simply for fun, as a hobby, and is a great way for you to have a got conversation with potential people you wouldn't have spoken to before, or is it to drive more business results for you? If it's to drive more business results, I presume it would be if you're watching and listening to this podcast, then from there we can then decide, okay, what's the best format for you to pick? What's the best length? What's the best type of show to go with? But it all starts with getting crystal clear on exactly what you actually want the podcast to accomplish for you.
Andrew Colsky: Right, okay. And let's say that, you know, they come up with the answer and you know, they they want to do a podcast because they want to drive growth, they want to educate people about some of the things that they do so people can understand that there's different ways to accomplish the task and and they do it this particular way for this particular reason. so how hard is it to then start From there, what do they have to do technically to get themselves going?
Anthony Nwaneri: So I think the first thing would be, and I think these these are great questions. The first thing that my mind goes to is I wouldn't worry as much about the technical side, meaning, you know, what mic should I use? Should it be video and audio? And we'll we'll get to that in just a moment, right? Or like, you know, what platforms should I use to distribute? You know, you know, should I I wouldn't worry about any of that to begin with. I would purely focus and Obsess, you know, over like again, okay, if my goal is to drive better business results for myself, how do I build a strategy around making sure that when I do invest in the microphone, in the studio, whatever those pieces are, I'm investing my time, my money, my energy into a podcast that was designed from the start to drive my business results. So I'll really focus on a strategy. Now the question would then become okay, well. What should a strategy be? How do I make sure that I don't invest more time, more effort, more energy into a podcast and essentially have it become another thing on my to-do list that's a content thing that I kind of enjoy, but it's not actually driving the business results that I want? That's a fantastic question. The next step would just be: okay, who specifically is your what we call your perfect buyer, your dream client that you want to work with? Get a crystal clear idea of exactly who that person is. And then from there, you can then present the podcast in a very clear way. So I'll give
Andrew Colsky: Uh-huh.
Anthony Nwaneri: you an example, and why this is why it's important. We had a client who came to us who'd been podcasting for about two years, and they were in a point in their business where they essentially they they help executives with executives grow in their careers. That's essentially what they do. But had a podcast all about leadership and they had an interview-style podcast. Their podcast name was like Speak Up, and that was it. then two to doing it for two years, and they'd essentially spent all the time and money into the show, but it wasn't really growing their reach and it wasn't growing their business. And when we looked at her podcast and how it was being presented, it was so unclear who her show was actually for. It was literally just speak up. She just interviewed people, talked about random topics when it comes to leadership. And she was having fun, but it got to the point where she couldn't justify the time given it wasn't drive and ROI. So a small
Andrew Colsky: Right.
Anthony Nwaneri: shift that we made was then making it clearer who her show was for specifically. And for her, it was she was helping executives with better communication or improve their communication and the executive presence. And was specifically for introverts. So helping introverts who are executives improve their communication and the leadership skills. Once we had that clarity, we then literally just made the podcast name say that, speak up for executives trying to improve their, you know, for introverted executives to improve their leadership skills and communication style. And then a podcast all of a sudden started growing and started generating more leads and clients for her business as well. So again, the technical side of things, there'll be tons of information out there that's relatively straightforward. But I would really, if you're a business owner, I would just prioritize a strategy. To get to the goal you actually want first.
Andrew Colsky: Right, right. And you know, there's there's another piece to this as well that I always try to point out to people when we have this conversation about well, you know, what what's the benefit of doing a podcast or why do you want to do a podcast? And I always tell people, in my mind anyway, there's two different audiences out there. The first audience is the one you were talking about, your ideal client. You want to get to the people who are interested in learning about the topic that you want to discuss on your podcast. And you want to get listeners, because without listeners, you know, you're talking into the wind. Sort of. I'm gonna get to in a second. and so that's an important piece. The sort of, the second part is the second audience. The second audience today is AI. And AI isn't coming to watch a video podcast and see how pretty you are on camera. AI doesn't care. AI is looking at the transcript of your podcast, and AI is using that when it comes time for people asking questions of AI. And so what a great way when you use a podcast to develop individual unique content. as opposed to just putting something into chat GPT and saying, write me an article on whatever, and then it just pulls the common stuff. And not only do you get the podcast content, but now you get social media clips, you get content that eventually could build into a book. You get content that you can use in so many different ways. So it's not just the podcast. And I think a lot of people don't think about that.
Anthony Nwaneri: That's so true, Angie. You I think there's so many components that podcasts allows you to do as a business owner that most mediums don't. And like you mentioned, I think we're living in an age where AI is rampant everywhere. There's AI slob, we all see it. And what's gonna help you stand out more and more and more is being able to communicate and share your message in a way that feels like you. Where when someone reads the copy, the message, the content, they can actually feel Feel you in a not in a weird way, right? But like they can feel
Andrew Colsky: Mm-hmm.
Anthony Nwaneri: the essence of you rather than what you see nowadays, whereas it's hard to actually differentiate between people's voices. And it's because everyone's using the exact same models, going through the exact same processes, following the exact same formats. Whereas with a podcast, like you mentioned, Andrew, you speak in a very particular way. I speak in a very particular way. They're very different. If someone listens to this, they can tell the cadence, our tone, our energy, what we're like instantly. And the beautiful thing about that is once you have that content there, like you mentioned, when you then feed that to AI as an as a knowledge base or as context to how you talk, it will actually sound like you because it's come from you and that's the source. so I think that's a huge benefit that that, you know, I I think it's important to kind of get that clarity, especially for people who are like, you know, if you're a business owner out there, a professional trying to get clients, you need people to really trust you deeply and the best way to do that. is to actually have them to connect with you through the content.
Andrew Colsky: Yeah, yeah. And you know, another another interesting part based on that same line of thought is you and I could do this podcast ten times in a row. We could record the same podcast ten times in a row. And all ten times it's gonna be different. It's never gonna
Anthony Nwaneri: Yeah.
Andrew Colsky: be the exact same podcast. And so we talk about unique content, stories that you're sharing, experiences that you've had that allow you to share those stories. Those aren't going to come up when someone types into Chat GPT, give me a transcript of a podcast. Those things come up because we're actually talking about it. It really happened, it's unique circumstances. So there's, you know, all these things have made me such a huge fan of podcasting because it's sort of the gift that keeps on giving. There's so much that comes from it, and people actually get to learn about something they're interested in.
Anthony Nwaneri: Absolutely, a hundred percent.
Andrew Colsky: So, all right, so we we've talked about, you know, kinda coming up with the idea and all. What do you say to people who say, Well, but I I you know, I'm not good on camera or I don't wanna be on camera or I don't you know, I don't know that I come across so well.
Anthony Nwaneri: Yeah. So we'll we'll tackle the first one when it comes to, you know, not being on camera. There is so much content out there and so much huge narrative about the need of need to be on video. That's being pushed by massive media companies, it's being pushed by a lot of people in the space. If you're watching this right now, I just want to make this abundantly clear. You do not need to get on video to have a successful podcast. There are professionals And business owners out there who are podcasting and are growing massive audiences, are respected and recognized in their space, growing their businesses consistently through podcasting, and they're not on video. They just prioritize audio. Now, here's the beautiful thing about this: most people think that I'll just back on back on the video, put on a camera, do the podcast, upload it. But if you're not someone who's competent at presenting on camera, That's a whole nother skill set you have to learn. I remember me and my business partner, we thought it was gonna be as easy as just putting on a camera, doing a podcast, happy days. As soon as we put on the camera, all of a sudden we're thinking, my God, my hair looks a bit funny. Or like, my god, how did I sound? How did I look? That was my facial expression weird. Holy crap, Tig, my my lips seem dry. Can you tell in the camera that my lips look dry? Can you look for me? It adds a huge layer of complexity. Complexity when the beautiful thing about podcasting is it can just be as simple as you speaking into a microphone, not having to worry about how you look, but focusing in on how you're communicating. And that's the first speech. You don't need to be on video. If you do do video, it just adds a whole lot of complexity when you could have things simple and get even better results. The second thing that I think is really important to note is that hey, if you're worried about how you're gonna come across. The beautiful thing about a podcast is we talk all day, every day. Like I don't believe so and if they say to me that I can't do a podcast because I'm worried about how I'm gonna come across. If you're a professional, an expert, you're a business owner, you talk about your business all day. If you do that all day, it's a pretty easy skill to learn because you've been learning and developing that skill throughout your entire career. So Turn on the microphone and just focus on just speaking about the things you normally speak about on a day to day basis. It doesn't get any simpler or easier than that as far as barrier to entry.
Andrew Colsky: Right, right. And you know, following up along those lines, there's one conversation that I have often, which is one of the benefits that we're talking about here with podcasting is your credibility. And your credibility comes across when you can present yourself as a real human being who has
Anthony Nwaneri: Yeah.
Andrew Colsky: knowledge about your topic area. And some people come to me and they say, my gosh, you know, but but I stumbled over that word. We need to edit that. Or I I I coughed. We we need to edit that. And my response is, we're not going to edit anything because real humans stumble over words. Real humans cough. We're going to present a real human to the world. And, you know. Oftentimes when I have guests on who maybe haven't done podcasts before, you know, they have all these concerns and well this is being recorded, so we can we can always stop and edit it. I said, sure, if we want to have a big choppy, you know, conversation,
Anthony Nwaneri: Mm-hmm.
Andrew Colsky: I said, I don't do that. I said, if we have to, fine. I mean if you if you have a coughing fit or something and we need to take a break, fine. But little things like that, I intentionally want in the podcast to show and prove that you're a real human being. And so I have done podcasting. I actually have an a a radio show that I do. I've been doing this for years and years and years and I don't even know how many shows by this point. But the number of shows that I had to actually edit something is probably five. And that's because
Anthony Nwaneri: Hmm.
Andrew Colsky: somebody came to the door and they had to go answer the door or the dog was barking so much that you couldn't hear. Other than that, I don't edit it. But it's intentional that I don't edit it for those reasons.
Anthony Nwaneri: Yeah, no, a hundred percent. And like you said, again, it goes back to the human connection. If you want to do the podcast to try to come off completely perfect, it's not quite the medium for it, you know, it's about actually showing up in an authentic way, having the people you want to connect with feel connected to you, not a facade of you. And you can feel that when someone's being honest and genuine, and when someone is playing a role. Now, don't get me wrong, there's a certain level of energy and performance you have to give to it. But it's very different when you're trying to like perfect everything. That that that doesn't as far as podcasters I'm concerned, the podcast actually do the best are the ones who show up as themselves and let the little what's the word? Imperfection slip through. Now if you screw up massively, like you mentioned, Andrew, yeah, of course. Don't don't keep in. Have you a a terrible product to listen to? But for the most part, you're you're fine, you can slur your words, you can make some mistakes. I'm sure I've slurred some words during this conversation. It's it's normal. You people are gonna forgive you.
Andrew Colsky: Mm-hmm. Yeah. Yeah. Well let's let's take a little bit of time and talk about sort of after the podcast. So you you do the recording, you've got your message, everything went well, you're happy with it, but now you still have to get it out there to the world. This is the part where I'm sure some listeners are thinking to themselves, yeah, come on Anthony, you know, be honest with us. Isn't it a lot of work that you have to do after that part? Like what do you really do between the recording and getting something out there to the world?
Anthony Nwaneri: So I'm gonna I'm gonna share something which I think is will prove a point. We have clients, all of our clients, who grow their podcasts into tens of thousands of monthly downloads and listens and hundreds of thousands of dollars earned for their businesses. They do zero active promotion on the podcast once it's completed. Meaning that their podcast grows without them posting on social media, without them emailing their list, without them relying on massive guests. And these are Individuals who don't have an audience already. Now, for most people, that's like, what how how is that even possible? How can you even do that? Like, seriously, I don't believe it sounds too good to be true. Well, the thing is, like I mentioned right at the very start, which is like don't worry about the tech technical stuff. That that stuff is relatively straightforward, right? The main thing, if you nail your strategy right of who exactly you're trying to reach with the podcast, who's the perfect client you want to attract, you present the podcast in the right way. And then a final piece, which is what happens before you publish, because everyone thinks it's like the promotion afterwards to grow the show. But I can tell you now, after working with 400 plus podcasters, speaking to thousands over the last five, six years, people are constantly promoting on social media their podcast. Those same people are not building an audience on their podcast. Those same people are barely getting any reach on their short form clips that you may see. It doesn't help them actually grow. It's great for assets and using it for like transcripts and content afterwards, but it's not the thing that's driving the actual listenership of the show. How podcasts actually get found, and I remember for for years, me and my business partner struggled with this because we thought, like you mentioned, Andrew, that it's all about promoting afterwards. It's gonna be lot of work. And we spent years trying to get our clients to promote their shares on social media, post a bunch of clips, and our results were pretty crappy. Like n people weren't really growing. I remember being puzzled and one of our mentors at the time challenged us. He said, Look, I want you to go out there and speak to a hundred podcasters over the next four to six weeks. I don't care where you find them, just get a hundred on and interview them and find out how they're growing. So we went out there, interviewed a hundred podcasters. It was a very grueling thirty day period for both me and my business partner. And at the end of it, what we found was fascinating. The number one strategy that everyone across the board was using to try and grow was promoting clips with social media, is what you'd probably expect. But then when we asked them, well, has that helped you grow the podcast? They all basically said no. They were like, No, it hasn't actually. My listenership, I've been promoting consistently for the last six months. My listenership has basically stayed the same. If anything, it might be dropping. And I was like, Wow, how what the hell? How is this even How'd the podcast even grow? And it wasn't until we found a guy called Jake Ward who had grown his podcast. It was like a Facebook group that I saw this post in. It re annoyed me. He'd grown his podcast to 300. And Andrew, you know how impressed this is. He grew his podcast to 300,000 monthly downloads in nine months. Without social media, without big guests. He didn't have any guests. It was a solo show. And without an audience before. And I was like, And I remember around the time when I'd ask people how are they growing, they'd always say the same answer, which is like, be consistent. post on social media, make great content, all the general stuff you'd see, which I was
Andrew Colsky: Uh-huh.
Anthony Nwaneri: like, my clients post on social media, they're consistent for years, they're not growing. But this guy, Jake, he knew what he was doing. And he said that the way he grew was through something known as podcast SEO. So what that means is his entire strategy was prioritizing. How podcasts actually get found, which is people open up Apple and Spotify and they literally type in specific topics on their way to work, on the way to the gym, on the way to just to take the dog on a walk, and they type in in a search bar, like lawyer podcasts, you know, like legal podcasts. they might search in, you know, anxiety podcasts, meditation podcasts, they might search in, you know, accounting podcasts. And then they pick a podcast based on the results. Now his entire strategy was okay, well, if that's a number one way people find podcasts to listen to, how do I just get my podcast on page one so I'm constantly shown to people when they're actively looking for content? And that blew my mind. I was like, yeah, that would make sense. If I could just get my clients to rank on page one for the main topics their audience would search for. That would be amazing, holy crap. And we just became obsessed. So all that to say that over time we'd learn that the way people actually get found is through Apple on Spotify. And all we did was then obsess over that. And all we have to do for our clients is they find three keywords that ideal listeners would search into Apple on Spotify. And then we add that to their show name, episode title, we add that to their show notes and all the right places on their podcast. And that way when they upload the the content. They're optimizing to be found on Apple and Spotify. That's how they grow their show. So all they have to do is make great content that's targeting their perfect buyers and perfect ideal clients and having those keywords in their titles and doing that repeatedly over time. And they're constantly being discovered. So long worth saying, I wouldn't worry about promotion if your strategy is down. People will literally find you. And that's a beautiful thing about podcasting. And just the last point on this. Andrew, when was the last time you opened up LinkedIn, Instagram if you're on there, or any other social media platform looking for a podcast to listen to?
Andrew Colsky: Huh I mean, I I don't go there to look for a podcast.
Anthony Nwaneri: What do you do on those platforms?
Andrew Colsky: talking with people about subject matters that are of interest to me and and them.
Anthony Nwaneri: Yeah. And then how many clips do you see when you're on these platforms? How many have you seen in the last six months?
Andrew Colsky: Twenty percent of the stuff that I see, maybe? It's hard to
Anthony Nwaneri: Yeah.
Andrew Colsky: say.
Anthony Nwaneri: And then out of those, how many do you actually go through and click and listen to?
Andrew Colsky: Yeah.
Anthony Nwaneri: There we go. Yeah, everyone thinks that people go on social media to find podcasts. And the way that business owners, professionals who launch shows end up wasting years in the wrong strategies is because they promote on social media as a number one way to grow when no one, no absolutely zero people are going on these platforms to find a podcast to listen to. So we optimize for Apple and Spotify where people actually go to find shows. And that's how You get found by the right people.
Andrew Colsky: Right, right. No, I love it because you know you're you're talking about organic growth, but you're talking about it by being smart about what you're doing and how you're doing it. If you have a product, you know, it you gotta go to the place where people want that product. You know, if you're if you're selling baby formula, don't go to an old age home. You go to where the new parents with new babies are. They're the
Anthony Nwaneri: Mm. Absolutely.
Andrew Colsky: ones who need it. And you know For me personally, my whole business is built around building credibility because credibility has clients come to you, whereas marketing and advertising has you going out to get the client. I don't spend my time going out to get the client. I spend my time building something that clients want to come to me for. So
Anthony Nwaneri: Yeah.
Andrew Colsky: when people ask me, Well, how how much do you spend on advertising and it's expensive and I said, I don't spend a penny on advertising. 'Cause not interested in chasing clients. I'm interested in creating something that clients want to chase me for. And the feeling is entirely different when people come to you that way. Yeah.
Anthony Nwaneri: Are completely different. 100%. That's that's literally it. You go from chasing people trying to convince strangers online and social media to pay attention to you, to all of a sudden having droves of the right people who are chasing you and finding you because you're literally exactly what they're looking for. They go open the app, type in whatever keyword they're looking for. And then they see you presented in front of them. There's very different dynamic and experience growing in this particular way.
Andrew Colsky: And and there's one other piece to that that I think is important to highlight. You know, each show is is different. And and like
Anthony Nwaneri: Yeah.
Andrew Colsky: this particular show has a very particular niche that we're trying to fill. We're not trying to be, you know, a blockbuster TV show that everybody watches. We're trying to address a very particular audience. And if you do that, that means that, you know, some people think that, man, I, you know. Well, you're talking about this guy with 300,000 downloads, you know, per month and all this stuff, and I don't have anywhere near that. And my answer to them is: well, guess what? If you're getting the right message in front of the right people, and if your message is for a small audience, don't expect a million downloads a month. But if
Anthony Nwaneri: Hundred percent, yeah.
Andrew Colsky: you can get a hundred and fifty downloads a month of the right people that you're actually trying to get to,
Anthony Nwaneri: Mm-hmm.
Andrew Colsky: where else can you get that type of return on investment? It just doesn't happen.
Anthony Nwaneri: Yeah. No. No it doesn't. Yeah, that's a huge point in
Andrew Colsky: So yeah, it it's w this at least this conversation is not about how to go viral on podcasts. That's not the goal.
Anthony Nwaneri: No, absolutely not. And to clarify, like we've had a client who was getting, this is this blew my mind. She was getting 500 monthly downloads on her show, very small podcast. And because she had the right strategy and had the right perfect buyer profile, the right content, right SEO, she was able to make an additional, I think it was like $12,000 in her business, just literally Because like you mentioned, Andrew, she had the right people who were finding her, who built trust with her, who had a light no one trust. And then from there they were already sold because they wanted to work with her. So yeah, you don't have to go viral at all. that was more so an example to show people like you l you literally just can have people finding you without needing social media is just having the right strategy in place.
Andrew Colsky: Yeah, absolutely. Well, this has been an incredibly helpful conversation and I appreciate you sharing the expertise that you have built over the years. Can you share with us again the name of your book, how we could find it, and if somebody wanted to get in contact with you, how would they do that?
Anthony Nwaneri: Awesome. So the name of the book that we published was Podcast and Made Simple. But the best place if you want to engage and find me and follow the work that we're doing will be on LinkedIn. And you can just search in Anthony Nwaneri It'll be pretty clear who I am. and you know, connect with me on there and I'll be happy to kind of have a back and forth.
Andrew Colsky: Okay, so if somebody is gonna search for you on LinkedIn, spell your name 'cause it they might not intuitively know.
Anthony Nwaneri: Yeah. Sweet. Anthony and then Nwaneri N W A N E R I. So Anthony Nwaneri N W A N E R I. And I share case studies of client results. I break down framework of exactly how to launch a successful podcast that drives more leads and sells for your business. So if you want more content like that, that's a perfect place to go for it.
Andrew Colsky: Fantastic, fantastic. Well thank you so much for sharing that. And for those of you listening, you know, we talk about in this podcast, we've talked about how credibility is an important thing that's really gonna get clients coming to you as opposed to you spending all your time and effort and money chasing clients. Easy way to figure out what your online credibility looks like is go to www.getyouraq.com. Aq stands for AIThority quotient, which is what we offer here. And when you do that, you'll fill out a simple 20-question form. You'll get an immediate score and report telling you where your strengths are, what your weaknesses are. So you'll have some place of figuring out how to get started. So You know, no cost, getyouraq.com. With that, we've got to close out our show. We will see you. Well, now it used to be once a week. Now we're up to twice a week, Mondays and Fridays here on the B Pit Podcast. We will see you on the next episode. Thank you for joining.
Left of Trust
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