What if the reason you are not getting picked is that you have not published anything yet?
Mike Montague, founder of Avenue Nine, explains why professionals who wait for the perfect plan stay invisible. He shows how lawyers can use human-first AI to turn the expertise they already have into content that gets found and trusted.
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Episode 42 · Listen now
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Brief summary of the show
Mike Montague started his career in entertainment, hoping someone would pick him. A mentor changed his thinking by asking whether he was sitting around waiting to be picked or doing something worthy of being picked. Since then he has built podcasts, books, blogs and a YouTube channel for Avenue Nine that passed 100,000 subscribers in about a year and a half. When he saw how much more AI let him create and repurpose, he went all in.
Andrew Colsky and Mike talk about why so many professionals stay stuck. The number one reason nobody reads your blog or watches your video is that you have not made one yet, and the only way to get good at something is to be bad at it first. Mike suggests starting with topics you enjoy and already discuss with clients, and remembering that a hundred local viewers are a hundred real people interested in your expertise.
Mike explains human-first AI marketing: do the expert thinking first, put your customers first, and automate the parts of the job you do not enjoy. His Iron Man versus Terminator analogy frames AI as a suit that makes the expert stronger, not a robot that replaces them. He shares practical uses, from call transcripts and case studies to presentations, dictation and messages tailored to DISC personality styles, and closes with a simple plan: one hour a week, every week.
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What you'll learn
- Why publishing before you feel ready can create marketing momentum
- How attorneys can turn conversations, FAQs, reviews, and client stories into content
- Why AI should amplify your expertise instead of replacing your voice
- How AI can help with transcripts, summaries, presentations, research, and content creation
- Why choosing topics you genuinely understand makes consistency easier
- How niche and local visibility can be more valuable than chasing a massive audience
- How AI can personalize marketing based on audience, intent, and context
- How to create a realistic weekly content system without burning out
- Why human connection still matters in AI-driven marketing
Chapters
- 00:00The Journey to AI Marketing
- 03:24Getting Started with Content Creation
- 10:28Human-First AI Marketing
- 14:34AI in Business Processes
- 25:36Using AI to Get Started
Full transcript
Read the full transcript
Andrew Colsky: Welcome to Be Picked, the podcast for small professional service providers who are trying to figure out how to get themselves out there, build their business, and grow their business. I'm your host, Andrew Colsky today we have a guest, Mike Montague. He is founder of Avenue Nine, and we're gonna be talking about AI and getting yourself out there and the sort of pros and cons. So, Mike, welcome to the show.
Mike Montague: Andrew, good to be here. I'm excited about this one. I I love the just theme and and idea of the show and it's right up my alley what I've been doing for my whole career. So I I'm excited for this conversation.
Andrew Colsky: Fantastic, fantastic. So maybe we should start with just you know, obviously AI is is pretty new. So what is it that you were doing pre-AI and then how did AI sort of capture your attention?
Mike Montague: Yeah, well, the reason I wanted to be on the the show was one of my favorite quotes of all time was about being picked. and I started my career in entertainment where you feel like you're like I just need, I was trying to be on the radio and be a DJ and performer and stuff. And it's like, I just need somebody to pick me. If just like if the Kansas City Chiefs just pick me as their their you know, announcer guy or their prize guy, like then I'll have an audience. And then if somebody does that, then I'll have an audience. And this mentor of mine one time said, Are you? You know, sitting around waiting to be picked, or are you asking yourself, what am I doing that's worthy of being picked? And he really encouraged me to like get stuff out there. Like nobody the Chiefs or or the Super Bowl halftime show don't pick somebody that has no audience that's never done anything before. So he's like, just do everything you can for free and and get out there and like you know, go make some noise, make a make a a ruckus, get some attention going and and snowball that. And that's kind of what I've done for my whole career is I've created podcasts, shows, public speaking, written books, written hundreds of blogs, hosted thousands of podcasts with millions of views, and all of that started from from basically nothing. Just me starting with one person and and trying to get it up to on YouTube now for for Avenue 9. It's over 100,000 subscribers and that's only been about a year and a half now so like it can be done it can be fun but a lot of that work
Andrew Colsky: Wow.
Mike Montague: was manual and it was a lot slower five years ago than it is today. So the reason I started my company was when I saw what I could produce and and the amount of like repurposing I could do and and content creation and noise I could make with AI, it was like, I have to go all in on this.
Andrew Colsky: Wow. Wow. Well that's that's so different from a lot of the people that I think might be listening to the to this podcast. I can't tell you the number of people that I talk to and they are number one, they're they're kind of stuck because they don't know where to start, so they so they start nowhere because they get kind of, you know, deer in the headlights. And then you have those who are like, my god, if it's not a hundred percent perfect
Mike Montague: Yeah.
Andrew Colsky: I don't wanna put it out there. And so they just get in their own way and they end up doing nothing and then they wonder why they're not getting any attention and not being picked. Well, you just you just said it all.
Mike Montague: Ooh, yeah. Two of my favorite ideas for for those concepts. Number one is the number one reason people will not listen to your podcast, watch your YouTube video, read your blog, or subscribe to your newsletter is because you haven't made one yet. There's just no way for people to engage with it unless you create something first. And that takes me to my second point, which is The only way to get good at something is to be bad at it first. If you're a professional, you didn't start knowing everything about the law or engineering or architecture or whatever you know consulting services you offer. You had to learn that along the way and you had to go through this school of hard knocks. Now, most people are afraid in in what I do in content marketing and audience building stuff that they're afraid to do that in public. They're afraid to fail publicly. But I got news for If your podcast sucks. No one's going to listen to it. So you don't that's the whole point of starting small. Like you don't start with a hundred thousand listeners because it would be bad and people would leave. But you get to create, you get to make stuff and put it out there and have nobody read it. And then you have ten people read it. And then all of a sudden one of the posts, a thousand people read it, and you go, I must have had something there. Like that's what this is. And you find your way along. But unfortunately, it does take
Andrew Colsky: Ha ha ha.
Mike Montague: just some amount of activity and effort and and you have to start in order to get to get it rolling.
Andrew Colsky: Yeah, yeah. And that that's where I think so many people are are frozen because they're like, Okay, you know, I hear that I'm supposed to start and I know I'm supposed to do something, but what what do I do first? What's the right thing to do first? 'Cause I wanna start and I wanna do the right thing the perfect way, which there is no such thing. but that that's that's where they also get themselves stuck.
Mike Montague: Well, where I like to start with topics is is what do you like? don't make stuff for somebody else. So I have a lot of favorites. You're gonna notice, Andrew, but my favorite quote of all time is don't ask what the world needs, ask what makes you come alive, and then go do that. Because what the world needs is more people who have come alive. It chances are if you like something, if you find something interesting, there's a billion other people on the planet. Somebody else also finds that same thing interesting. So start with whatever medium you find enjoyable and whatever topics or or things that you're finding interesting you're already doing with your clients. So we'll talk more about that in a second. But what I found is that You when you have a passion for something, yeah. I liked radio, I like podcasting, I like conversations with humans, and that's easy for me. So that's my starting block. And I know that as long as I have a recorded conversation with a couple of people each week, I can use that to create all of the other content. I can take our transcript from this conversation, and I I will, I already asked you for it, and turn that into a blog post, an email blast, a bunch of short clips for social media. And so I did the one.
Andrew Colsky: Mm-hmm.
Mike Montague: thing that I liked, I had a conversation with you, and then I use that to create all the marketing material and and other channels that I don't necessarily like. Sometimes I like to write and if you really love to get things you know perfect or dive into the details and and get research and data and stuff behind it, then maybe you enjoy putting together a white paper or writing a book or something. And then you can take that and break that into a ton of smaller pieces for all the other content you need. And I think if you start with those core pillars of things that you like you already know about or or things that you're curious about and want to learn and just learn in public, those are really great places to start.
Andrew Colsky: Mm-hmm. Yeah, and you know, a a another thing that I tell people is, you know, they say, well, you know, it it's it's it's gotta be good and whatever, and I say, look, go on to go onto YouTube right now and go look up whatever your particular niche area is and look it up in your particular locality, because a lot of professional service providers are servicing people within their their neighborhoods. And see what comes up. And the interesting thing is often most times almost nothing comes up, or there's one person who's dominated the market already on YouTube, or there's someone who has something that comes up. It's clearly one of their first attempts at doing a YouTube video, but you know what? They're there. They're the one who's gonna be found. You're not if you're not out there. So you're not trying to get a global audience of viral videos of whatever that that's not the goal when you're trying to build your own practice. The idea is to have the right content in front of the right people at the right time, which is easier to do when you're going for a very small niche market in a certain locality.
Mike Montague: A hundred percent. I think, you know, comparison is the thief of joy. So whenever you compare yourself to, you know Mr. Beast on YouTube or Joe Rogan in podcasting or you know Seth Godin is a blogger or something, yeah, your numbers are gonna look small. they're gonna be a little embarrassing. But what I think sometimes is that we forget that each one of those numbers is a real human. So if you only had 10 listeners to your podcast or a hundred views of your video on YouTube, that doesn't sound that impressive. But if you had a hundred people come up to your business This week and ask you about whatever that topic was for that video, you'd think, this is incredible. A hundred people asked me, you know, for about my opinion and my expertise in this this business. That's amazing. That would be well worth your time. You would take that seriously and you would put in some time and effort and money and say, I have a presentation in front of a hundred people. this week, what am I gonna do to prep, to prepare, to make it good and and interesting? And I think it's too easy online to see those likes and those views and stuff as just numbers and not as each individual real human.
Andrew Colsky: Right, right, absolutely. So all right, so let's dive into this this AI part. So there is so much information out there, some good, some bad, some confusing, about AI. And there's a hesitancy on a lot of people's part to to use AI because th they're they're uncomfortable with it, they're not familiar with it, th all sorts of reasons and and and excuses. What do you actually do with AI and how do you keep the human involved in the process?
Mike Montague: Sure. My company is focused on human first AI marketing. And when I say human first, that kind of means three things. One, you have to do the thinking as the expert first. AI, I say gets like an 80%, maybe a 79%. We'll give it a C plus in every discipline on the planet. But I'm assuming if you're a professional and getting paid, you can get an A plus in your discipline. So you have to think about who your clients are, all this conversation. context stuff, what you do better and differently than other people, when to break the rules, how to emotionally connect with the audience, or how to be generous and show empathy, stuff that AI can't do. You have to do that work first. The other thing you have to do is put your customers first. Just because you can make something doesn't mean anybody wants to read it or has the bandwidth. I I have the skills. I could make a thousand blogs today. I I could write a book and have it up on Amazon. On for sale this this afternoon with a hundred pages. But does anybody gonna read that? If I if I wrote a book every single day. Nobody could even keep up with me. Sometimes I can't keep up with me because I also do this for multiple clients. So I've got seven times that kind of bandwidth to even read myself. So the question becomes like what should we create and who are we creating it for? And we have to really get focused on putting our customers first. Does this AI or automation make the conversation and the trust better, the relationship better with our clients, or does it make it worse and weaker and and more?
Andrew Colsky: Mm-hmm.
Mike Montague: More disconnected. And I think those are great questions. The third portion of this is also for yourself and your employees. Don't automate the parts of the job that you love. Automate the parts that you don't like and create up systems to make you better. So the way I describe this is the Terminator versus Iron Man analogy. Have you heard that one yet, Andrew?
Andrew Colsky: No, I haven't. Mike Montague: Okay, so we all know the the Terminator on Arnold Schwarzenegger is an autonomous AI robot sent from the future to go out and accomplish the mission. And a lot of people and a lot of the hype around AI is about creating Terminator agents for sales or marketing. Like it's just gonna research leads, hunt them down, send a message, and and you just sit back and wait for the kill. You just you know, get a free sales call or whatever. That doesn't really work. It it's not. great for the people being hunted and it's not great for you because you're not involved in that process at all. The other way is Iron Man in the Marvel comic books is is Tony Stark, a charismatic billionaire, somebody who's smart, an expert in their field. And he wraps himself in technology with the suit and has Jarvis AI in his ear, giving him information that he wouldn't otherwise have or be able to process with a a human brain. And it turns Tony into the superhero. So he becomes Iron Man. And I think we can take that approach in AI, where rather than kind of replicating us, how do we make us better? We make us stronger, reinforced, how do we give us information and insights that we wouldn't already have and kind of make us into business superheroes and entrepreneurs? and I think that's really what I'm trying to do with AI. And we can go as deep into that as you want.
Andrew Colsky: Yeah, well so so I I understand that from a high level perspective, but talk to us about boots on the ground. What what does that actually look like for someone who, you know, they're trying to run their own business. Let's let let's say a lawyer has their own practice. They gotta deal with everything related to to the law, the courts, the clients, you know, et cetera, et cetera. They gotta deal with accounting, bookkeeping, they gotta deal with everything. What does this look like for them?
Mike Montague: I think there's a lot of stuff. Most of it is for me around like processing massive amounts of information. We just humans in today's world, it's like streaming a whole eight hours of video into your brain every single day, the amount of information that we we consume. So for me, there's a a few things here. One, if you're a lawyer, I I just had one of my clients review the terms of of service of one of these AI apps and just say, look, I don't have time to read a thousand pages. with detailed stuff like tell me the points or look for this or even find in this document the parts where it might be suspect for cybersecurity or or other things and really saving yourself a a ton of time. The other thing is transcripts from calls. So again, each industry has their own kind of legal requirements around this, and you get permission from people. But if you record every conversation you have, you can get those AI notes and summaries of the call, but you can also use that transcript to create the presentation, the proposal, the pain points, like summarize their needs and what the project involves and create really cool presentations. So one of my favorite AI tools. Is called Gamma, and you can create amazing PowerPoints that are fully designed, on brand, AI created, it'll generate the images for you and everything. And in less than like five minutes, you've got a PowerPoint. And I don't know about everybody listening here, but as a professional marketer in professional services, I'd say a good fifty percent of my job in the corporate world was creating powerpoints for some sort of internal presentation, external presentation, a public speech I was gonna give or or something else just saves a massive amount of
Andrew Colsky: Hmm.
Mike Montague: Time. Even just whisper flow, if you haven't heard of that one yet. it's an AI that does dictation way better than all the other apps out there. So now it does formatting. You don't have to worry about you know saying comma or period when you're talking. You just hit two buttons, or I had two buttons on my keyboard, I say what I want, and it puts it in there. And I can even say ums and ahs and do retakes, and it'll cut all of that out and and clean it up, which saves just a massive amount of time and makes me a lot. lot faster. The last thing I would say here, and and I again I have a a ton more to dive in, but I want to give you a chance to chime in. is using all of these client calls, transcripts, collecting like customer service calls or reviews or any type of feedback you get, frequently asked questions, and turning that into
Andrew Colsky: Mm-hmm.
Mike Montague: Content for other stuff that you need. So it depends on how big your business is and how many customers you have, but even if you only have a few, you can create real easy case studies by jumping on a zoom, talking to your customer for an hour, taking that transcript over to your favorite AI and saying, Hey, ask me questions about this project to help me write a cool case study for this project and really start proving what you're doing and building your expertise because I I think that's the stuff that helps you get picked. When other people see those stories, when they hear that you serve people like them, that's when they go, okay, he's done this for 10 other people. He can clearly do that for me. And I think that's one of the the best ways that I use AI.
Andrew Colsky: Yeah, yeah. No, I'm I'm right right there with you is that, you know, when you can talk about your own expertise and show examples and show case studies and issues you've dealt with, well that's the thing that's building your credibility 'cause now other people are seeing and hearing that, okay, I got the same problem and here he is talking about how he solved that problem. He's obviously done it before, so you know, this is someone that I need on my team.
Mike Montague: Yeah. And there's a whole bunch of other stuff we haven't talked about yet, like predictive analytics of knowing who the right person used at meeting the right person at the right time. So in marketing, I do a lot of AI intent based stuff. So AI can kind of keep the research and keep looking at people. Or there's software out there that will monitor people's Google searches and when they're looking for an engineer in your area and your expertise, it pops it up and says, Hey, this one's high intent. So you don't waste time reaching out to people who don't want to buy or aren't a good Fit. And then there's also just different levels of engagement and machine learning stuff where you can serve different messages to different people. So I'm gonna nerd out here for a second, but I feel like for those people that have made it 20 minutes into our conversation, like I thought this AI guy was gonna say something I didn't already know. you can change your website copy or your email copy. To the individual person now. So you don't just make a website page, you make a website page, and then AI will say, Andrew's visiting. And we know Andrew is, you know, from the East Coast, and the Andrew has this personality, and Andrew's in this industry. And it will change what's on the page to show that person different stuff than anybody else. And you can do the same thing in email blast. One of the most effective campaigns I've run is based on the disc personality styles. Do You know those? Okay, well, basically it puts people in on two axes for for four different quadrants. So either you're introverted or you're extroverted, and you're task-oriented or people-oriented. And there are tools out there with AI that can look at your
Andrew Colsky: no, ship share that with us.
Mike Montague: prospect or your customers like public information and look at anything they've written. It can check out transcripts of calls you've had with them or emails that have gone back and forth, or it can look at their LinkedIn profile and to like 95% accuracy predict which of these boxes they would fall into. So if they're really task-oriented and they're extroverted, they're what we call a dominant style. They want to move fast. They make quick decisions. They're big picture people. Like these are most typical, like kind of CEOs that you would see. They're like, I don't, I don't have time to read the report. Like, tell me what I need to know. The too long didn't read version of this message. And it's really amazing because AI can take what you did and then translate it into. that executive summary, that one page summary for that person, but We also have task-oriented people who are detail-oriented. They're introverts. They're called compliant in the disc style because they follow the rules. They want to make sure all the I's are dotted, the T's are crossed. They want the stats. They want the full research behind it and everything. Well, now we can give those people that information. So we can s quote the stats, give links to the research and all the citations and stuff to those people where that first group wouldn't read any of that. They would be like, I don't know what you're doing. You're overwhelming me. stop. And so by customizing the information and our messages, especially in sales and marketing, it dramatic difference. Like I've seen three hundred to three thousand percent increase in response rates on these messages based on customizing it to what that person needs to hear at at what time.
Andrew Colsky: Wow. That's that's pretty amazing. All those different tools and things, it it i i i in and of itself it becomes overwhelming because you don't know where to where to begin because there's so much to choose from. It's like going into a restaurant that has a hundred page menu and pff you end up ordering nothing.
Mike Montague: Yeah. Yeah. Well the good news is that keeps me in business, Andrew, because I'll help you figure out the strategy, the the tools and systems and and the stories to put into those tools. But I will say all of them have like free versions and simple ways to do it, all the way up to like you can spend as much money as you want, basically. And now you can spend millions of dollars. But there's easy ways to do that and really just think about like, if I'm sending a message to somebody or if I'm doing outreach or if I have an important client call and it's a a quarterly review, think how can I use AI to make this better? Like if I told them everything I know about this client and ask AI to ask me questions, a lot of people use AI backwards. So they think of the the generative AI, which is like I give you a prompt and you make a whole bunch of stuff. I call it degenerative engineering, which is like I'm gonna give you a whole bunch of context. I'm gonna give you all the call recordings I've had with this client of the last quarter, all the emails, all the deliverables, all the PDFs, everything. Now you tell me what are the four questions that I should ask in this QVR with this client. And AI can whittle it down into like this concentrated orange juice that's really powerful when you give it a whole bunch of stuff. And it would have taken you or an intern or another human
Andrew Colsky: Right, right.
Mike Montague: Days, weeks, or months to review and read all that information. And you still probably would have been guessing on what's most important. But now the AI can do that in a few minutes. And so sometimes it's only 15, 30 minutes before a a call. Don't tell my clients. But sometimes it is. And I'm busy and and I go, you know what? I need I need some ideas. I got a a monthly check-in with my client. I don't have anything for him. Give me 10 ideas for stuff that I could bring up. And if I don't like those 10, I just ask. Get another 10. And so, unlike a human intern, your AI intern can really do a lot of work and support you and simplify stuff. And lastly, I think the big thing people miss is you can just ask the tool. Claude is my favorite because it can build stuff now. So you just say, Hey Claude, I heard a guy on a podcast talking about how to customize email messages to disk profiles. What's the disk profile and how would I do that? And it will give you step-by-step instructions that you can follow. So just ask. Ask the ask for the free tutoring.
Andrew Colsky: Right, right. Yeah, and that's that's that's where it takes some, you know, get on to some of the different AI models and just play with you know. You you don't have to go on in the very first time expect it to give you some, you know, meaningful output. Just just play with it. Ask it questions and let it ask you questions like you say, and and just see what it can do and then you start to get a feel for it and you start to understand it and then
Mike Montague: Yeah.
Andrew Colsky: Then you get into like you're talking about the opportunity for workflows and things to take off a lot of the admin repetitive tasks that really just eat up your time but don't do anything valuable for you, but they still have to be done. so so so if someone is again, small professional service provider, we're talking lawyer, we're talking doctor, we're talking financial services, insurance, whatever it may be that that they're doing. know, there's one thing in terms of streamlining their practice and their administrative tasks and things using AI. But when it comes to getting themselves out there and being seen and and and really capitalizing on their little niche, you know, n number one, I think it's important to say that they don't need a thousand clients today. They need a handful of good clients because that's all they can service as a single person or e even if it's a small firm, there's just so much business you can do. But where do they start? What what what would you say if they're at ground zero where do they start?
Mike Montague: I would make it really simple, like one hour a week and create something, whatever you want to create. Whatever most people have a a dream, I I find. If you ask them like if you had the time or money to do it, what would you really do and invest in? And just break it into a smaller pieces. So I'm helping a financial advisor right now who's got a a small farm. He does really well. So he's he's got the the money to to pay me and get some help. But it's very small office, only a few people and I just interview him once a week and I say, tell me what's going on. What's an interesting challenge? What's some news article? What's something that comes to mind? If you had all of your clients in one room today, what would you most want to tell them? And ask yourself that question and then talk it out or write it out or or brainstorm with AI and get something out into the world, whether it's an email, a blog, video, a social media post, something, whatever you like, whatever channels you want to be on, or even better, whatever channels your customers are at, you know, get something out there. It doesn't take that long. If you take An hour to talk it out and less than an hour to polish it up, I think you're gonna see compound interest over time. Is just one week repeated over and over again becomes big numbers. and you build a library of stuff that eventually you can turn into a book or a course or whatever you've always wanted to create to. But it really just starts with. taking the time to think about what you would say to your audience and then building some sort of asset to get that in in front of them.
Andrew Colsky: Mm-hmm. Yeah, and that's, you know, i I think it's really important to highlight in there this idea of consistency. Y it's better to do something once a week, every week, week after week, than trying to do it once in a while. And think that you can catch up by batching stuff because that's just not the way that that the the systems work and it's it's not gonna be as effective. But if you can create something now now in reality you can batch the stuff and then schedule it to go out, which is what a lot of people do. But the point is to be consistent.
Mike Montague: Yeah. Right. I like a buffer of about a month. If if you just work f two to four weeks ahead of time, then you can take a vacation. You don't have to worry about stuff. You don't panic that my gosh, it's Wednesday and my blog or podcast is is supposed to go out. And yeah, you just you you can batch a bunch to get started or you can just wait. So you haven't published anything before, take the first month and make stuff and then start releasing it and and keep up with your your schedule. Yeah.
Andrew Colsky: Yeah, yeah. And you know, a a another thing that you said there and and as we're talking about using AI to help get things going, you know, let's say you want to write a blog article and you're you're stuck. It's like I don't know exactly what to write or whatever. And you know, you can simply go into AI and say, Well, I wanna write about this topic, but I don't know exactly what to say. I want a blog article that's about five hundred words long, max Give me an outline of what you think I should talk about. And you'll be amazed at what it comes back with, you know, with just a little bit of information. And you're like, you know, I never would have thought about that, but that's a really important point. And now, you know, if you want to be doing it yourself, then at least you got an outline to start with that you wouldn't have had before. So you there's so many ways to to use AI from from fully automation all the way down to just an assistant background. You can use it as an editor, you can use it as a ghostwriter, you can use it as as so many things. But as as involved as you wanna be, you can be. And obviously the more involved you are, the better your content is gonna be.
Mike Montague: Yeah, I completely agree. And I think there's two sides to this coin. One is like when that outline comes back, don't just take it as gospel. AI is not smarter than you. Remember, AI gets a it's a C plus student. We keep thinking about it as this like genius intern, but it it's it's genius in the way that it knows a lot a little about a lot of things. But you can add to it. So so if change it, don't ask it for strategy. Ask it for help like executing your strategy. And then the other side is I I do use it further than most. in writing that stuff. So you say, hey, that's a great outline. Ask me questions about this. And I'll again use WhisperFlow or the AI tools to to dictate my answers in so I don't have to do it. And then say write those 500 words in my voice based on my answers. And you'll find that that gets you to about 95% accurate. You'll have to go through and maybe take out some m-dashes or weird weird phrases. But you can clean that up really quick and and get it out there.
Andrew Colsky: Mm-hmm. Fantastic. Well, we we have very quickly here reached our time limit for the podcast, which I'm I'm surprised. It feels like we just got started. so so let's do this. So so if somebody wanted to get in touch with you, how do they do that?
Mike Montague: Well, luckily I'm in internet marketing, so you can just type Mike Montague or Avenue Nine into whatever AI or or search you want and you'll find me. But Avenue9.com is the website. The Human First AI Marketing Podcast is my show. If you like this one, you might like that one. and YouTube is my preferred channel for the the content if you want to see what I'm doing, and LinkedIn is my preferred channel if you want to connect with me or shoot me a message there, that'd be great too.
Andrew Colsky: Well, this is, you know, I I d all this information is so important for anyone. And the idea is if you're listening to this podcast, start somewhere. Don't don't hold yourself back. Don't wait for the right thing. Don't look for the perfect thing. Start somewhere. Write a blog article. Start a YouTube channel. Start a podcast. You know, do do something. Get out there and get started. Be sure to visit our website, www.bepicked, B-E-P-I-C-K-E-D.com. And you'll find all of our podcast episodes. You'll find blog articles about the podcast so that you can read it rather than listen to it. Or you can watch it on YouTube and see it live. So many different ways to get the information. And we look forward to seeing you next week on a new episode of the Be Picked Podcast. Thanks for joining us.
Left of Trust
Andrew's book on why excellent professionals get overlooked, and how to get chosen before the first conversation. Attorneys can read the first chapter free.
Read the first chapterReady to become the one clients pick?
New conversations every week on how professionals get recommended by AI search and chosen by real people.