Which trust signals make AI recommend a lawyer?
AI search rewards professionals who show real expertise and a clear niche. Generic content and broad positioning make a firm harder to tell apart.
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Episode 40 · Listen now
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Brief summary of the show
In this episode, Andrew Colsky talks with Peter McCarroll, founder of The AI Accountant, about how professional firms can use AI, niche positioning and strategic content to become more visible to the clients they want.
Peter runs his own practice and has spent two years putting AI to work in real client workflows. He shares where AI helps, where generic AI content makes a firm less distinctive, and why useful, problem-solving content matters in AI search.
For lawyers and law firm leaders, the takeaway is clear: AI search favors firms that show expertise, relevance and an understanding of specific client problems. Clear positioning and helpful content are the trust signals to build now.
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Take the free AQ AssessmentKey takeaways
What you'll learn
- Why generic AI-generated content can make law firms less distinctive
- How attorneys can use AI while keeping their expertise and credibility
- Why useful, problem-solving legal content matters in AI search
- How niche positioning helps law firms stand out from competitors
- How attorneys can prepare for the changing search landscape
- What law firms should focus on now to build long-term online authority
Chapters
- 00:00The journey into AI
- 05:26AI and content creation
- 11:24AI implementation challenges
- 16:49AI and business differentiation
- 23:15The future of professional services
Full transcript
Read the full transcript
Andrew Colsky: Welcome to another episode of Be Picked, the podcast that helps small professional service providers get themselves out there on the web to be found, but not only found, to actually be the expert who gets picked. I'm your host, Andrew Colsky and today we have a guest, Peter McCarroll. Peter is a chartered accountant in New Zealand and a CPA in Canada, he's the founder of the AI Accountant. Which is the only AI training and implementation platform built exclusively for CAS practices. He runs a full-service accounting practice at Fuel Accountants, where he has spent the past two years deploying AI across real client workflows. Peter helps firms move from experimentation to operational transformation, not with theory, but with systems built inside a working practice. So with that, Peter, welcome to the show.
Peter McCarroll: Thank you very much. Great to be here.
Andrew Colsky: Yeah, so you know, I I I really have to start off with ⁓ accountant, getting into AI. How did this all happen?
Peter McCarroll: Well, I've always been tech forward. I'm I'm of the age where I've seen, you know, the desktop computer movement. And I remember my dad getting his first ⁓ luggable computer ⁓ back in the day when he was an accountant and you know had the first personal computers ⁓ in my generation. ⁓ you know, then the move obviously to client server architecture and the cloud and so I've always been, you know, technology interested and and even tech forward. And when the cloud computing era came, I was forefront in that. I adopted zero right from day one. It helps that I'm from New Zealand, and Zero is from New Zealand. ⁓ and so I've always been on the leading, some would say the bleeding edge of technology. And the defining moment for AI for me came in 24. It was May. I'd just finished busy season and you know, I was taking a breather, reflecting, you know, ⁓ getting some sleep, you know, all that sort of stuff that accountants do once those deadlines pass. And I remember Quite distinctly, I'd been listening to some podcasts and they were talking about this AI thing and and Chat GPT had just come out, you know, in twenty three, but I'd never used it. And so I was thinking about this and having seen all these technology trends happening, all the things they said that could happen, I'm thinking to myself, yeah, I absolutely see that. I've been there for all those things, I see the progression, I totally understand how this could be where things go. I think that's more probable than likely.
Andrew Colsky: Uh-huh.
Peter McCarroll: Okay, and then I got this picture in my head of me sitting on the side of the road with my head in my hands crying, and in front of me was a desk, a computer, and a whole stack of papers flattened. And as I look to the left, there's a truck driving away from me. And of course the mental metaphor there is that the truck was AI and it had just run over my business.
Andrew Colsky: Mm-hmm. Uh-huh.
Peter McCarroll: And I thought about that for a few minutes and I thought, who do I want to be? Do I want to be the guy sitting on the side of the road crying because AI destroyed my business? Or do I want to be the guy driving the truck? And I decided that I'd rather be the guy driving the truck. And if that means I have to reinvent my business, I need to do that now rather than waiting to be run over by someone else driving a better business. So that's how it all started.
Andrew Colsky: Wow. Wow. Well, but it makes a lot of sense. And this is sort of the the age that we're in right now is I still hear so many people concerned about AI, questioning AI, afraid of AI, every word you can think of. And I think it it's it's the same with anything new. You know, they don't understand it, so it's it's scary. And then I'll hear people describe what they believe AI is, and it's like, you know, they're they they're talking about a teeny little piece of what AI can do. They don't understand what it actually is, the type of tool that it is. And then there's obviously there's pros and cons to anything out there. And it's a matter of, you know, the the the the reality is exactly what you just said though, which is You can avoid it for as long as you want to, but while you're avoiding it, your competitors are embracing it and guess who's gonna be getting the business? It's not gonna be you.
Peter McCarroll: That's right. Absolutely. I often refer to AI as, you know, it's it's it's a big threat. And it genuinely is. It's gonna change absolutely everything, but it's also the thing that could save you. You know, so it's it's simultaneously the devil and the savior all at the same time. It's the thing that could ruin your business, and it's also the thing that could save your business. And you just gotta decide which which side of that equation you wanna be on. I want it to be on I want to be on the side where
Andrew Colsky: So Right. And the
Peter McCarroll: It also saves my business.
Andrew Colsky: Right, right. Well so so let's talk about that from the standpoint of building business and and just being found. And and I know that you know the conventional wisdom is that AI is about to make things worse in terms of more generic content and more sameness, but you tend to argue the opposite, that it's ⁓ creating a real way for professionals to differentiate. Tell me more about that.
Peter McCarroll: Yeah, so the the reason we get genericness and sameness is because AI is pulling from a large language model that sort of averages everything out. It's getting really good at taking out the worst of of the the world and and ignoring, you know, the Reddit threads when it's giving advice. But there's still a lot of of genericness. And the old adage that, you know, if AI writes an article for you, you're gonna get a really good average article. And to an extent that's true. I I will tell you that, you know. AI writes a better article than I'll ever write. I'm not a journalist, I'm not a writer. ⁓ you know, it writes a better crafted article than I could do. And then I get to tweak it and put my own flavors into it. There's a couple of things that you know any business owner should be thinking of doing, rather than just going to AI and asking it to write an article, is create your own context. The more you can tell your AI tool about your own voice and how you sound and what's allowed and what's not allowed. ⁓ the better and the faster it will start sounding like you. And the more you tell it about what you do and who your clients are and who your ideal client profile is and the sort of issues they have. Almost building a psychological profile of your audience, the better the article will be. And the more it knows about you, what you offer, you know, how you deal with clients, the issues you are passionate about, the better the article will be. And a lot of people skip those steps. And they just go straight to write me an article about blah, blah, blah. And it'll do a good job writing that article, maybe even better than you would write. So from that sense, it's not terrible. But if you want to be differentiated from anyone else doing the same thing, you've got to make sure it knows so much about you and how you would approach this topic rather than how the internet would approach this topic. And now you have actually a really powerful tool. You have something that can research in minutes what would have taken you hours.
Andrew Colsky: Mm-hmm.
Peter McCarroll: You have something that can write better than you can, and for the most of us that is true. And you have something that now knows how you would like to say things and puts things in your words. So incredibly powerful if you give it the right material. If you don't give it that material, you get slop. And the crazy thing is, you might invest an hour or two to create that material, but it'll pay dividends for a long time after that.
Andrew Colsky: Right. Right. Yeah, yeah. Well it's it's so, you know, that goes back to another sort of major topic area here, which is with the new AI search and so many people adopting it and using it now, they're using it differently and they're asking for you know, they're asking questions where they're searching for solutions. And if that's what they're looking for, then it's important to create content that is going to be relevant to what the person is looking for. And if you only have the standard type of content that you previously would have had on a website, you know, about us and where to find us and et cetera, et cetera, then you're completely missing the market where everybody is going. So ha what
Peter McCarroll: Yeah, absolutely. There's been a real push up until recently to, you know, put stuff on social media. I I'm not an SEO or or an AEO expert, but my understanding is that, you know, the agentic agents and the and the A the AI stuff isn't really trolling social media looking for material. But what it is doing is it's looking at your website and and especially your Google pages. ⁓ from what I understand, those are the most ⁓ searched pages for AI. and so, you know, you want to make sure as as a as a advisor, as someone who's looking for clients, that you've populated the places it looks most with high quality content. I can give you a really good example. I do ⁓ a little bit of cross-border ⁓ tax work between New Zealand and Canada because I I'm ⁓ licensed in both countries, I understand ⁓ both sets of laws and I understand the tax treaty. And a lot of accountants don't understand all of those things combined. So I have this really long form article on my website called ⁓ Tax Issues Moving from New Zealand to Canada. And I've got one the other direction, tax issues moving from Canada to New Zealand, obviously geared for search engine optimization. And I've started, you know, I do oftentimes I'll have an issue and I want to do some deep research on it. So I'll go to Claude, it's my my my AI of choice, and I'll ask it to do some deep research on this particular topic. And I was I was doing just one just the other day. And ⁓ I was I was researching this topic and and I came back and I read the brief that it gave me and it was citing my own website. And I actually had to go back and tell it to not cite my own website because I didn't want it to be influenced by something I had said in case I hadn't got the nuance right. I wanted to get raw, fresh research rather than a summary of what I have previously said, which I believe to be correct, but I wanted to go deeper than that. And so, yeah, it's it's an ironic problem, but I'm also finding when I'm talking to new clients that find me, several of them say, Well, I was searching on Claude or I was searching on ⁓ Chat GPT ⁓ or researching, and your website came up as a source. And that's exactly where any advisor wants to be. And the only way you can be there is if you're publishing good, rich content that actually solves people's problems and answers people's questions.
Andrew Colsky: Right. Uh-huh. Right. So so let's dive into that a little bit more. So you know, you know, I y you've made the case before that most firms doing AI right now are making themselves harder to pick, not easier. What what do you mean by that? What are they doing wrong and what what should they be changing?
Peter McCarroll: Yeah, one of my pet peeves about ⁓ marketers that you know focus on a particular industry is you know they end up making every firm look the same. You know, I run a CAS practice. CAS means client advisory services. I do bookkeeping, accounting, tax returns, sales tax compliance, and advice. Well, there's probably 40,000 other firms in North America that do that. And geography is no longer the thing that separates us. Gone are the days where you'd open the yellow pages and there'd be, you know, 10 firms to choose from. Gosh, if I was only competing against 10 people, that would be wonderful. You know, ⁓ you know, now I'm competing against all 40,000 of those of those firms. So, you know, being able to differentiate yourself in this now very crowded marketplace and very expensive marketplace to advertise in ⁓ now comes down to. Either or both of having a niche market where you're competing against less people, ⁓ or having a perspective or a position or solving a problem that other people aren't solving. And so of course my cross border New Zealand to Canada ⁓ tax consultations solves a problem. I I think there's only one other accountant in the whole of Canada that offers that explicitly as a service. So I'm no longer competing. with forty thousand accounting firms, I'm competing against one or two others.
Andrew Colsky: So well let me ask you this then. What what do you say to the person who says to you, Well, yeah, I hear that, but that's such a small audience and I have the ability to do all of these different accounting practice, you know, principles and all. Why would I want to be limiting that?
Peter McCarroll: Well, you can be a hero to a small market and win that market, or you can be a generalist and a, you know, a a mine a minor player in a huge market. and there's nothing wrong with being a minor player in a huge market, by the way. You can run a very successful business that way, ⁓ you know, as a journalist. And the vast majority of accountants are generalists. There's no question about that. ⁓ and we have to by necessity for certain things. ⁓ but it's just incredibly hard to market as a generalist. Because you're marketing against 40,000 other practices. And it doesn't matter what you're doing. If you're a business coach, if you're, you know, ⁓ if you're a plumber, I mean, plumbers have got it so hard. You know, you you you you know you know you can't trust the the Yelps and things like that because they're all sponsored. So how how do you pick a plumber unless that plumber has actually written something specific and added some value about the issue that you're having or is hyper local to your area? I'm in the Markham area just outside of Toronto and and in Canada. I'm not looking for a for a plumber in Vancouver. Okay. So their geography matters. ⁓ you know, but but that's about the only thing that I can use to really distinguish ⁓ you know, what what I want. And some plumbers serve a huge region. And you don't know if they're gonna be, you know, driving from, you know, from the town next door over to over to you, or if they're really local just because they say they service Markham.
Andrew Colsky: Right.
Peter McCarroll: ⁓ so it but geography in that instance is is a differentiator. ⁓ for most of us, we're not locally based, especially if you're in a service business, you know, not personal services, but but but you know, general service, you know, and and so and especially if you're B2B. So you're looking at a much more geographically spread pool of clients. And so you've got to be able to offer them something beyond, hey, I'm I'm a Markham accountant. And some people want that.
Andrew Colsky: Uh-huh.
Peter McCarroll: I totally understood. We don't. We don't want the Walkins. We don't want, we're totally virtual. I work from home, all my team work from home, all over the world. So how do you market to someone when you ⁓ you know when you don't have that local presence or you don't want to attract that local presence? You've got to offer something more. For us, ⁓ we're a profit first certified firm. So we offer an additional form of advisory and understanding in this idea of profit first, which is a book by the author Mike McAllowitz. ⁓ and it's a very popular business cash management strategy. And so that becomes a differentiator for us. We're no longer competing in that space against 40,000 firms. We're competing about against about 400. Okay. So again, we're narrowing our our market and our marketability by picking services or picking offerings that not every accountant offers. But it's really hard to market our bookkeeping service when we're marketing when we're competing against, you know,
Andrew Colsky: Mm-hmm.
Peter McCarroll: twenty to forty thousand competitors.
Andrew Colsky: Right, right. And you know, I think there's the other piece to this as well, which is if you focus on your small niche and and and you become the expert and you become the one that is cited. It doesn't mean that if a client comes to you for that service, it doesn't mean they're not going to refer you to other people who have other accounting needs and things like that. So you're really not limiting yourself, what you're doing is you're giving yourself an edge to be found over other people. Cause when you market yourself as a generalist, like you said, there's forty thousand other people that are marketing themselves the same way. How how is anyone ever gonna pick you? It's it's impossible.
Peter McCarroll: Exactly. That's right. Yeah. And and the good news these days is that, you know, that was har that used to be hard work ten years ago to to to set yourself up as a specialist, to market that as a specialist, to write material that that was you know unique to that space. AI has now made that a lot easier. Now there's there's a a pro and a con to that. The barrier of entry has come down. Anybody can offer themselves as a specialist. but the effort has gone down as well. So if you want to write content, you know, take my ⁓ you know my my cross border tax scenario, you know, I I can write ⁓ content using AI based on the research that I've done. And when I've done a deep dive research like that, you know what the next thing I do is I ask it to turn this into a thousand-word article for my website with a call to action to book a consultation. Okay? And so my research tool knows it knows how to do the research and also knows how to write an article for me.
Andrew Colsky: Yep. Yep.
Peter McCarroll: And now I can turn that into custom content that AI loves because once it gets on my blog, I could even put that on my Google page. You know, it's now finding that material. And the next time someone else is searching for this particular issue, my detailed page is likely to come up in their AI search results. And I then become the leader in that space. And I'm writing on topics no one ever has written about.
Andrew Colsky: Right. Yep. Yep. And that's you know, that is a great benefit of this is that, you know, you create the content once and then use it forty times. ⁓ you know, you just tweak it for the platform that you're putting it on. But that's important. And when AI is going out searching for material and then it finds, you know, your material in multiple different places, it gives you an edge up ⁓ over someone who has one blog one blog article in one place.
Peter McCarroll: Yes.
Andrew Colsky: ⁓
Peter McCarroll: And that's not to underestimate the power of one blog article. I mean, I've just got so much benefit from just literally two articles on my website. Those are two long form articles. I update them regularly, ⁓ you know, because I'm always tweaking them or or that something new has happened, so I need to update the the advice that I give. But those two articles carry a huge amount of of success and weight in my marketing because they are now the single most cited sources when people are searching for. Canada to New Zealand cross border tax.
Andrew Colsky: Right. Well and and again because you've captured that very small niche and in in a very specific way. So s I mean, so that that's actually, you know, an important piece for those people writing articles and things is again to focus on that niche and what specific new information can you give? How can you tweak I mean a lot of a lot of information is going to be general from the standpoint that, you know, if we're looking at accounting Accounting laws change, but in general most things are the same. Now the the person who then takes that and tweaks it is the one who's going to get the more specific ⁓ you know focus. So so let me ask this. If a listener is hearing this and they're wondering which side of the shift that they're on, whether their AI use is building credibility or quietly eroding it, what's the question that you would tell them to ask themselves?
Peter McCarroll: What are the biggest threats that AI will give to your business? That's where I always start. If you don't understand the pressures that AI is going to put you under, you will not choose the right solution. One of the things I advise accountants on is don't buy a tool until you know what problem you're trying to solve. Because a tool salesman will tell you it'll solve all sorts of things. But if you don't know which issue you are working on here, the tool may not be the best fit for that issue. And that's the same advice more generically for any accounting firm or any any any business, I should say. You know, the the the tool is a is a tactic, not a strategy. You've got to think strategically. Where is AI impacting my business today? Where is it impacting my competitors? And what are the threats that AI brings that if I don't keep up to speed could topple my business. Once you understood that, now you can start to strategize, okay, so how do I insulate myself or how do I upgrade myself, more likely, so that I can compete in a more whether it's just efficiency or whether it's new services or whether it's ⁓ a better way of engaging with my clients. One of the challenges that a lot of businesses face is you know we see AI
Andrew Colsky: Mm-hmm.
Peter McCarroll: Out there, and we know that if we don't adopt AI, our competitors will. And this often drives us into the efficiency mindset. That's totally real. I'm not suggesting that it's not real, but it's not the place that we should stop. The efficiency mindset says I just need to work out how to do more with less. I need to work out how to do it faster. I want to cut my head count. Okay. And AI can do that. It can absolutely help you do that. The problem with pursuing only the efficiency side of things is there is a cap as to how much you can save. Depending on your business, you might save 15%. Some businesses might save 50%. But there's a bottom. You can only reduce your expenses so far. At the same time, you've got immense pricing pressure that might bring your fees down. So one of the things that in the accounting world, when we made the move from desktop software to cloud software, most Bookkeepers and accountants got 20 to 30 percent more efficient. And we got to keep most of that efficiency gain. Our profitability went up. I don't think we're going to have the same opportunity with AI. In fact, just ⁓ last week, ⁓ the IRS published a ⁓ a document talking about AI with tax preparation, and they slid this tiny little line into it saying that the ⁓
Andrew Colsky: Uh-huh.
Peter McCarroll: the the improved efficiencies gained from AI should be passed on to the client. That that was a rocket ship, you know? just this little thing hidden inside ⁓ the the rest of their document, ⁓ easy to miss. But I'm looking at that, I'm going, just as well, I don't do US taxes, but ⁓ because I'm in Canada. But you know, looking at that going, wow, here we have a regulator saying what those of us that have been watching the industry for a long time already knew, we won't get to keep these efficiencies. Not in the same way we used to. Okay, so.
Andrew Colsky: Interesting. Mm-hmm. Right.
Peter McCarroll: Again, this is a problem for any business. What efficiencies are or what pricing pressures is AI going to create in your industry? And reduced fees might have to be the outcome. If all we're doing is chasing efficiency, that's the world we're going to live in. Compressed fee pressure, trying to squeeze more blood out of the same stone. ⁓ you know, maybe it's a bigger stone with AI, maybe it's a better stone with AI, but there's only so far we can go. The second thing to look at is.
Andrew Colsky: Uh-huh.
Peter McCarroll: How do I use AI as a strategic thinking partner? And this is where the new reasoning models are really, really good. And we've been talking, everything we've talked about so far is in this space, strategic thinking. But the third area that a lot of people haven't yet thought about is how do I use AI to create new revenue? What could I offer my clients that is different from what I've already done, always done? And how could AI help me create, deliver, And market those new services. As a bookkeeper, as an accountant, I'm competing with people's expectations that these new AI tools should make my bookkeeping much more efficient and faster, and they want to see the price drop. Okay, so I'm competing against this expectation. But if I sell a new service, I've got let lower expectations. And if I say that service is worth $500 a month and it costs me $50 a month to prepare for it, well
Andrew Colsky: Uh-huh. Right.
Peter McCarroll: That's not something that the client or the market necessarily has an expectation on yet. So using AI to think about new revenue sources for your client base, not new clients, but or not rather, not a new market, but who are the clients I already serve, what new services could I offer that AI will allow me to accelerate that? Time to market can be dramatically reduced. Content creation and material can be dramatically sped up and even higher quality.
Andrew Colsky: Right.
Peter McCarroll: ⁓ you know all all these things AI is going to help you accelerate with and even deliver a pr a better product faster and more reliably to your to your customer. And I think this is an area of the the three tactics that AI gives us efficiency, strategic thinking, and new opportunities, a lot of businesses aren't yet thinking about.
Andrew Colsky: Uh-huh. Right, right. Yeah, I I think there's a a a lot of hesitation on ⁓ certain people's part. It's like, well, how can I trust it? I mean that what I'm doing is important stuff and I don't wanna, you know, rely on it. And and yeah, AI does make mistakes. Yes, you have to check it, but you're I don't think we're talking about using it exclusively, setting it off on its own. But helping you to be more efficient at what you're doing. If you're going to write an article, for example, you can feed in, like you were talking about, the right information in the first place to get the article written. But even so, it's a great way to get an initial outline of a first draft, and then you go in and you tweak it the way you want to, but much faster than you sitting there from scratch trying to do that. That's just one example. Yeah.
Peter McCarroll: The hardest thing to do is to write from a blank page. It you know, it's so much easier to edit something, even if it's not good, it's so much better and easier to edit something that someone's already written for you than to have to come up with something fresh. Yeah.
Andrew Colsky: Yeah, yeah. Well, so let's look into the future. Let's say five years. What kind of professional do you think is gonna be picked and what kind of professional will not be picked five years from now?
Peter McCarroll: Yeah, well, I'll tell you what I'm telling other accountants, and that is that we need to move to more forward-looking, growth-oriented advisory services for our clients, not merely compliance focused. And the analogy I use is that of a driver in a car. For the last several hundred years, as accountants and bookkeepers, we have been using, we've we have been the rear view mirror. Okay, we show what's already happened, we show what's behind us. Whether that be a year behind us with a tax return or maybe a month behind us with a monthly report. But we've been the rear view mirror. AI is going to take off the rear view mirror. Okay. We have to move in fast order to at least being the dashboard. The dashboard tells you what's happening now. We've got to get to real time accounting. And some of these new tools are really helping us do that. Within a day, you know, the books are up to date. you know, closing the books every month within a day. ⁓ these are this is now possible with the right tools. ⁓ the the the dashboard tells us how fast we're going, how much gas is in the tank, ⁓ what our current results are, where are we this, you know, this this this part of the month. We have to be at least at that point. And I would say that this is urgent. We've got to be there ASAP. But what we really want to be is we need to be the windscreen with the heads up GPS. We've got to be looking forward. We've got to be telling our clients where you know or helping them, you know, work out where are we going? What are the directions? Where are the cops sitting around the corner looking out for prob for for bit speeders? You know, where are the potholes on the road? Because we've seen a lot as accountants. We know the problems that you know almost every business is going to go through, ⁓ especially if you're in a niche industry. But even if you're not, just as a generalist, you know, as an accountant, the issues that almost every business is going to go through. And you see them. Oftentimes before the owner sees them. You know, so being able to be in that position where we're looking forward rather than looking back. So that that's the analogy ⁓ that I give to to accountants as to where we need to be in serving our clients. If if we get stuck as the rear view mirror, ⁓ we'll be competing against $49 a month products. We can't win that fight. Okay. If we can be the the windscreen with the heads up GPS system.
Andrew Colsky: Uh-huh. Right. Right.
Peter McCarroll: we become invaluable to our clients. And sure, we're gonna have to do all that accounting, manage all that accounting and bookkeeping stuff. And and you know, we of I often say it's almost like we have to we have to give that away so that we earn the right to give them advice.
Andrew Colsky: Right. Hmm. ⁓ you know, but that that's such an important point here is that everybody talks about, like you said in the beginning, that that truck, that AI truck coming and taking your job away and running over it. But the opportunities that it opens up and and if you are willing to open your mind to looking at these things from a new way. There's a lot of opportunities there. I'm seeing tons and tons and tons of new types of jobs that are coming up that did not and would not exist had there not been AI. So I it's it's just things are shifting around as they did when the internet was invented, as they as they did when cell phones came out, as they did, you know, when any other technology came out. ⁓ so things things move around, people find ways to adapt it and adopt it, and ⁓ the world continues moving forward. So well we we have reached our time limit on our show today. So yeah, it it it flies and I really appreciate you taking the time out of your day to share all of your experience with our audience. I'll give you sort of the final word.
Peter McCarroll: Doesn't feel like it has been great. Well, if you're listening to this and you're an accountant, you need to go to the aiaccountant.ai to learn about what we do to help accountants. And you can sign up for my newsletter and my blog. ⁓ if you're a business owner, ⁓ don't be afraid of AI. It's either going to be a thing that kills your business or saves it. You wanna be the one on the side where it's gonna help save your business. So you need you need to embrace it because it's going to have an impact and start learning how you can best use it. ⁓ If you want to know a little bit more about how you know an accountant might help you, you can go to fuelaccountants.com. That's our our client service practice. We serve clients in New Zealand, Canada, and the US. And would love to have a chat with you. But my advice to just to anybody, you know, whether you're a client or not a client, is this is the time if you haven't done anything yet to start digging into AI and learn how it will affect your business, but also how it's going to help your business. Because if you don't, You don't want to be the guy or that lady on the side of the road crying because of the damage it did. That was the vision I had and I still feel that, you know, viscerally. Every time I talk about it, that that that vision of me just sitting on the side crying, looking at this truck driving past. And I'm like, I do not want to be in that position ever. I don't want you to be in that either. So it's time to move.
Andrew Colsky: Right. Right. Perfect. Well, thank you so much. So the lesson here is, you know, you either jump on the bandwagon and get yourself ahead of the curve or you find yourself trailing behind and we don't want you trailing behind. So that's one of the reasons that we come out with a new episode of the B Pick podcast every week. We are here to help you build and grow your business. I'm your host, Andrew Colsky. Visit us at www.behyphenpic dot com where you'll find all of our other shows. We'll see you next week.
Left of Trust
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