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A complete collection of insights on how clients evaluate, compare, and choose.

Browse all articles in one place, from foundational ideas to deeper perspectives on credibility, trust, and building a practice that stands out.

Andrew Colsky 10/7/26 Andrew Colsky 10/7/26

Your AI Citation Has an 11-Day Shelf Life: What Last Week's AI Search Research Means for How You Get Found

Five new AI search findings from the week of September 27, 2026: AI Overviews now cover 83% of branded searches, citations decay in 11 days, and agent-readable websites win more recommendations.

Katerina Giberman 10/5/26 Katerina Giberman 10/5/26

How Lawyers Become Easier for AI to Trust

Andrew Colsky and Mary Ann Bautista walk through what it takes for a law firm to show up where clients now search: YouTube, Google, Reddit, Quora and AI answer engines.

Katerina Giberman 9/14/26 Katerina Giberman 9/14/26

Why AI Recommends Some Lawyers First

Andrew Colsky and David Wilson look at how people now ask AI for specific, local recommendations, and what makes a firm the source AI trusts.